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Work Background
TIME BicyclesVP Sales & Marketing
Feb. 2025Proudly representing one of the most storied brands in cycling in a role that spans revenue and marketing on a global scale. I own revenue across DTC and Retail channels, and have a global responsibility for performance marketing, brand messaging, content, and digital and analog marketing activities and activations. Stay tuned to see what we accomplish, but so far I've led our small but mighty sales, engineering, and digital marketing team into several strategic initiatives: - Built and deployed successful Concierge Program for our top US Dealers
- Launched the most important bike we've developed since acquiring the company in 2020
- Restructured and rebuilt dealer B2B portal + process and team to deploy - Leading negotiations with key component manufacturers for 2025 and 2026 specifications
- Full ownership of dev roadmap and all digital marketing initiatives
- Negotiated for prominent placement of brad in inaugural issue of collectible cycling publication
maru.aiStrategic Partnerships
Oct. 2024 - Feb. 2025Temecula, California, United StatesMaru uses AI to create a virtual, multi-lingual Senior Engineer with comprehensive knowledge about your current and past projects. Asking the Maru Engineer a question is as easy as sending a Slack, and it aggregates information from GitHub, Jira, Confluence, and 10+ other platforms to provide real-time answers and keep your devs moving. If you're a product leader or engineering manager - YOU. NEED. MARU.
The Pro Cyclist FoundationAdvisor to the Board
Sep. 2024Our mission at The Pro Cyclist Foundation is to offer professional cyclists improved access to legal, wellness and career services to benefit the sport of cycling at all levels. In this role, I'm helping the foundation build a roadmap for creating career support resources (online and offline) for active and retiring Pro Cyclists. As a lifelong cyclist with a deep love of the sport and its incredible athletes, this is truly meaningful work that inspires me every day.
AvalaraStrategic Partnerships Director ECom and GSIs
Jul. 2022 - Aug. 2024Ownership and data-driven growth of our global relationships with Adobe and Intuit Leadership and collaboration of cross-functional teams including sales, marketing, customer success, product, legal, and finance to ensure the partner strategy aligns with the broader business goals.I also negotiated partnership agreements and contracts, ensuring alignment with the company's goals and objectives. Built and maintained multi-threaded relationships with key stakeholders at both Adobe and Intuit, including executives, business development teams, and technical experts in order to facilitate collaboration and drive joint initiatives. Accomplishments to date: - 15% Increase in net new bookings YoY
- 23% Growth in 2023 ARR
- Renegotiated partnership contracts for 2024
- Generated over 500 leads via activation events
- Renewed and rebuilt stagnant relationships with Adobe and Intuit
- Created new, multi-threaded relationships within each partner
Scalefast - Acquired by ESWVP Global Partnerships
Nov. 2020 - Jul. 2022Scalefast was a new generation of global eCommerce solution: it brought together a modern and flexible cloud platform + global cross border infrastructure + a team of omni-channel experts readily available for brands to scale their eCommerce fast. Our brands leveraged our tools, data, and dashboards to experience rapid global expansion through a multi channel approach, at a time when getting online fast was the #1 priority. Notable Accomplishments: - Built a meaningful partner network from scratch, including global relationships with AWS and GCP - Led the effort to create a strategic advisory collective/community for our customers and prospects - Recruited a global team of partnership pros to execute our strategy - Launched a strategic partnership with AWS (ISV Accelerate, Retail Competency, CPG) - Advised C-Suite on topics ranging from organizational structure to messaging to deal cycle compression Our unconventional approach allowed Scalefast to secure strategic partnerships that played a major role in the eventual acquisition of the company.
AdobePartner Sales Manager
May. 2018 - Nov. 2020Temecula, CAI was aligned directly to an Adobe sales team, and worked with many of our best Solution Partners here on the west coast (from Vancouver, BC down to San Diego) to drive new top of funnel opportunities and align Adobe and partner teams to bring net new deals to closure. - 150% of quota in 2019
- 126% in 2018
- Develop Partner Business Plans and work closely with partners on business development
- Manage partner pipelines and work with sales team to ensure execution against leads
- Work with Magento Sales Team as the Partner “Expert” to optimize sales efforts
- Work closely with Channel Marketing Manager on business development and lead gen
- Targeted and recruited 5 new partners into a selective, invite-only Partner Program
- Enable partner sales and technical teams in how to position and sell Adobe Commerce - Verify and ensure compliance with ongoing technical training and certifications I also launched a video review series to provide more visibility for our partners, both internally and externally.
AdobeStrategic Account Manager
Jan. 2017 - May. 2018San Francisco Bay AreaAs a Strategic Account Manager, I managed a $3 billion ARR portfolio of National Accounts for Magento, many of which are household names. I served as my their ecommerce advisor, internal advocate, champion, and gateway to all-things-Magento. Some of the things I did every day were: - 100% renewal rate + 35% ARR growth YoY - Established frequent touch points and ensure my clients' interests are being represented - Offered a wide variety of opportunities to engage with Magento and tell the market their stories - Share early insights into Magento company, product, and strategic plans - Provide regular exposure to Magento executives - Onboard new clients to ensure their success with the platform - Ensure timely renewal and growth of annual licenses - Advise clients on how their strategic initiatives could be executed using our SaaS platform My primary contacts were C and V-level executives, and most of my clients were in the large enterprise ecommerce sector ($100M - $1B+ annual revenue). I lead onsite and remote client engagements where we cross-sell and upsell the entire Magento platform, and as a result of the work I've done to strengthen and cement relationships with current and at-risk clients I've achieved a 100% contract renewal rate and a 7% growth in portfolio revenue year-to-date.
MobifyStrategic Account Executive
Dec. 2015 - Dec. 2016San Francisco Bay AreaMobify, a SaaS company based in Vancouver, Canada provides a best-in-class mobile shopping software platform to enterprise omni-channel retailers like Eddie Bauer, HSN, and Columbia Sportswear. Initially owned strategic account management and new revenue generation within existing accounts, then promoted into an Account Executive role responsible for new business development within an assigned territory - Hand-picked by leadership to be one of only two Strategic AE’s, a critical position within the company - Generated and managed a pipeline of over $1M in upsell opportunities - Repaired, strengthened, and maintained relationships with Mobify’s most valued accounts ($15B) - Negotiated and closed renewal and significant upsell of largest client’s subscription ($250k) - Secured other Strategic contract renewals valued at $500k
ExoLens & Optrix by Body Glove (Acquired by Fellowes, Inc. in 2015)Director of Sales
Jan. 2013 - Jan. 2016Bay Area, CaliforniaOptrix transforms your iPhone into an action camera, and ExoLens is the premium mobile photography lens accessory for iPhone. Fellowes is a global supplier of advanced office technology. As the Director of Sales, I was responsible for global account management and revenue generation for our line of premium mobile accessories. • #1 Salesperson from 2013-2015 • Secured retail placement for ExoLens at over 265 Apple Retail stores
• Created 40% of the company’s 2013 revenue in under 9 months • Closed first major global transaction within 6 months of being hired • Negotiated distribution contracts in Mid-East, Turkey, Russia, South Africa, Australia, and Japan
• Developed partnership with Map My Ride that created $100k client-side revenue • Ongoing role in product design, nomenclature, package design, and road mapping
Speedgoat BicyclesManaging Director
Aug. 2011 - Jan. 2013Chicago, ILOutdoor/e-com retailer of road and mountain bicycles & accessories; a $3 millon division of a $9 billion company. Recruited by a division of Leucadia National Corp ($8.94 Billion market cap) to facilitate the turn-around and sale of one of their companies with an average of $1.4 million annual sales (down from $3.5 million), and 11 employees. - Returned YOY total revenue from $1.4 million to $2.9 million in 16 months - Initiated and led an overhaul of website and all branding, resulting in a 30% uplift in web traffic - Doubled email subscriber list & increased Facebook followers by 3000% - Launched Amazon Storefront with 35,000 active items; generated $1 million in annual revenue - Led CRM/ERP redesign which decreased our transaction time by 40% and 2X our conversion rate - Provided direction to all departments: Marketing, Purchasing, Sales, Order Fulfillment, and IT
Competitive CyclistVideo Content Creator
Mar. 2005While I search for my next role in SaaS partnerships, I'm working with Competitive Cyclist to finish up a 15-part series of product shootouts. I was one of the first employees with Competitive Cyclist back in 2004, and I launched our original video review program. To date, our YouTube channel has over 100k subscribers I wrote and produced over 100 product reviews from 2007-2011, and after a short stint away from the company I was invited back to lead the charge again. In early 2020, and I ventured out on my own for a few years but as of September 2024 I'm back as one of the faces of Competitive Cyclist - stay tuned, and like and subscribe - more videos are being edited!
Competitive CyclistSales Leader, Video Program Director, UX/UI, Customer Success and Coaching
Mar. 2004 - Aug. 2011Little Rock, ARPlayed a pivotal role in turning this startup company into the online authority for high-end bicycles, components, apparel, and accessories before it was sold to a division of Liberty Media Group in 2011. - #1 salesperson from 2005-2011, average of $1.5 million annual sales at ~35% margin - 5th employee, Direct report to CEO - Produced and featured in over 100 video product reviews – became the face of the company - 5,000+ YouTube subscribers - 5,000,000 Views to date, and climbing (July 2015) - Led inside sales team via ongoing training, coaching, and mentoring
Qwest CommunicationsMajor Account Executive
Feb. 2003 - Mar. 2004Telecommunication service provider in the western united states that owned a nationwide broadband data network. - Maintained and grew an account base with over $10 million in annual revenue. Primarily focused on large corporate accounts in a regional territory (Arkansas). Clients included - Acxiom - Dillard’s - WalMart I Achieved 10% growth ($1M Sales) year over year via sales of both data network and internet connectivity products.
AT&TEnterprise Account Manager
Jun. 2000 - Jan. 2003The second largest provider of mobile telephone and the largest provider of wire-line telephone service in the United States, also provides broadband internet services and capital equipment. Led a 4-member account team that worked to insulate a $2 million group of small-to-medium enterprise customers from competitors and uncover new revenue opportunities. - Over 100 Accounts with total annual revenue of ~ $6 million - Achieved an average $300,000 growth in revenue base each year
AlltelSales and Management Executive
Jun. 1994 - Jun. 2000Multiple positions with a regional full-service telecommunications provider, acquired by Verizon. Senior Account Manager Built a client base from zero customers with $0 revenue to 100 companies with over $3 million in revenue through aggressive cold-calling, ongoing networking, and customer referrals. - First in sales group to sell competitive local services, adding $300,000 non-quota revenue - First at the company to negotiate and close an internet development and hosting contract Direct Sales & Retail Store Manager - Supervised two retail sales locations, two assistant managers, and 12 salespeople. - Grew month over month same store sales of wireless telecom services by 45% in 12 months - Recruited, interviewed, promoted, and hired sales and management professionals - Led weekly sales meetings and monthly performance reviews
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