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Work Background
Stella RisingDirector of Social Commerce
Aug. 2024
Beauty Co-LabDirector, Paid Social - L'Oreal Consumer Product Division
Sep. 2023 - Aug. 2024New York, New York, United StatesOverseeing the paid social team for CPD brands - Essie, Garnier, L'Oréal Paris, Maybelline, NYX, Carol's Daughter, Thayer's and more
JellyfishSenior Director, Paid Social
Apr. 2021 - Jul. 2023New York, United States
JellyfishDirector, Paid Social
Mar. 2019 - Apr. 2021New York, United States
StarcomAssociate Director, Paid Social
Aug. 2018 - Jan. 2019New York, New York, United States
CentroAssociate Director, Paid Social
Jun. 2017 - Aug. 2018New York, United States
CentroRegional Supervisor, Paid Social
Nov. 2015 - May. 2017New York, United States
VivaKiSenior Campaign Manager, Paid Social
Aug. 2014 - Nov. 2015New York, New York, United States
VivaKiCampaign Manager, Paid Social
Aug. 2013 - Aug. 2014New York, United States
michelle wiltzPaid Social Freelancer
Jan. 2013Solomon Page - Beauty/Retail, Healthcare Services, Healthcare Technology, Pet Products, Finance, CPG, Pharma
Videogame Competition Event Marketing
PMD Manager
Scholastic - Data Analyst
Paid Social Training & Career Consulting
Kaplan Test PrepDatabase Marketing Coordinator
Mar. 2012 - Aug. 2013New York, NYLed email marketing campaigns for Kaplan Test Prep business units, overseeing the coding, testing, deployment and management of HTML and text emails using the Cheetahmail platform, while ensuring email creative and messages were compliant with email content policies.
🔹 Ran daily data queries to extract relevant information for email deployments, ensuring accurate and up-to-date content when developing 🔹 Performed data analysis and calculated ROI, providing valuable insights in campaign reports.
🔹 Utilized advanced testing methodologies to analyze data and identify trends for future promotions and campaigns.
🔹 Collaborated closely with field representatives to coordinate and execute national and local marketing efforts to mirror appropriate scheduling for email promotions.
🔹 Successfully processed and managed vendor invoices, ensuring timely and accurate payments.
Kaplan Test Prep and AdmissionsSocial Media Coordinator
Mar. 2011 - Mar. 2012New York, NYOwned the community management for Kaplan Test Prep Facebook and Twitter brand pages, while collaborating with cross-functional teams including creative, media planning, and operations to ensure seamless execution of initiatives.
🔹 Executed and oversaw Facebook and Twitter Ad campaigns to drive community growth and brand engagement.
🔹 Developed comprehensive monthly data reports for each of the 26 category business units, leveraging Omniture Analytics to present insights, trends and recommendations for future effective strategies.
🔹 Utilized Radian 6 to track and analyze the online presence of students and potential test-preppers, generating insightful reports on conversation trends and competitor comparisons to effectively develop strategies.
🔹 Coordinated and scheduled business marketing events for brand partners.
ViacomMTV International: Marketing Intern
Sep. 2010 - Dec. 2010New York, NYLed day to day branding projects, content creation, community management, social media calendars, and promotional planning and execution for the various MTV subsidiaries.
🔹 Generated brand activation ideas and strategies based on consumer insights and analysis of brand performance, competitor performance and social listening.
🔹 Collaborated with community management and PR teams to bring original content ideas from research, analytics and market trends.
🔹 Ensured accurate maintenance and organization of screener requests and scripts, facilitating smooth operations, while packaging and licensing programs to international markets.
🔹 Assisted with content distribution and amplification primarily through email and social media using Cheetahmail and Hootsuite
🔹 Efficiently managed and cataloged incoming screeners for the company library, enabling easy access for team members.
Likeable MediaBuzz Builder Social Media Intern
Jan. 2010 - Jul. 2010New York, United StatesOwned the community management for Facebook pages, developed compelling content, campaigns, and promotions for diverse clients to drive brand visibility and engagement.
🔹 Created, updated, monitored, and managed client pages within Facebook, ensuring engaging and up-to-date content.
🔹 Collaborated with Account Directors in executing Buzz Builder performance and tasks.
🔹 Crafted press releases and engaging presentations for company showcases and events.
🔹 Led recruitment, training, and supervision of interns to support the team's operational efficiency.
🔹 Coordinated successful corporate events, fostering a positive and collaborative work environment.
🔹 Represented Likeable Media at career fairs and offsite training sessions, successfully promoting the company.
🔹 Honored as Buzz Builder of the Week twice for outstanding contributions and achievements.
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