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Work Background
Safeguard MedicalGlobal Product Manager
Oct. 2023Huntersville, North Carolina, United States- Performed global product rationalization of >250 SKUs, in less than 9 months, to promote and meet company objectives for revenue, GM growth, and product attrition.
- Developed 10+ SOPs, processes, and procedures for product rationalization, marketing material creation, and successful FDA and ISO audits resulting in alignment across the organization.
- Partnered with FedGov, Public Safety, Hospital, and clinic market segments, gaining insight for upsell opportunities.
- Assisted RA/QA in building a new QMS system to incorporate 7 new acquisitions, allowing teams to close deals faster within other countries, increasing sales close rate by 15%+.
- Engineered new COGS and pricing procedures globally, eliminating artificial low-margin issues and fostering sustainable financial growth.
- Catalyzed substantial revenue growth in burn management by 15% in 8 months and hypothermia treatment by 35% through strategic market positioning and product optimization.
- Orchestrated seamless integration of 2 acquisitions, aligning diverse teams and processes to enhance Safeguard Medical's global market presence.
- Developed and executed comprehensive marketing strategy for 4 junior product managers, fostering next-generation leadership in medical product management.
Sebia USAProduct Manager Autoimmunity & Infectious Disease
Apr. 2022 - Oct. 2023Norcross, Georgia, United States- Leveraged quantitative high attention to detail and analytical skills to propose assay menus, production plans, forecasts, equipment and reagent pricing, FDA clearance timelines, raw material & mfg., and financial projections for a new ELISA platform which increased customer acquisition by 25%+.
- Built cooperative relationships with business partners, executing presentations on all marketing and sales metrics, while facilitating quarterly business review meetings to improve transparency.
- Spearheaded development of business plans for medical device innovation, creating KPIs and processes that led to 5 early adopters and >$250K revenue.
- Managed integration of two acquisitions, leading autoimmune disease training for 21 team members from newly acquired sales forces from Orgentec and Zeus Scientific
BaebiesGlobal Marketing Manager
Oct. 2020 - Apr. 2022Durham, North Carolina, United States- Deployed communication skills to build cooperative relationships with business partners, execute presentations on all marketing and sales metrics, and facilitate quarterly business review meetings.
- Supported and directed sales and marketing interface, content creation, voice of customer (VOC), and technical support, driving a large number of early adopters.
- Spearheaded global market expansion and brand development, establishing distribution networks across Europe, the Middle East, Southeast Asia, China, Australia, Latin America, and Canada, resulting in $1.2M revenue growth in 12 months.
- Fostered cross-functional teamwork, leading and mentoring a diverse group of 10 professionals in developing comprehensive marketing strategies.
- Conducted in-depth market analyses, presenting key metrics and insights during quarterly business reviews to drive data-informed decision-making.
- Pioneered customer-centric factory training program, integrating pre-test, hands-on instruction, and post-test evaluations to enhance product knowledge.
SFI solutionsDigital Marketing Manager
Jul. 2019 - Oct. 2020Cary, North Carolina, United States- Promoted continuous improvement and change management by deploying performance-driven digital marketing methodologies to amplify customer acquisition through customer feedback and increased customer retention by more than 15%.
- Spearheaded digital marketing initiatives, implementing cutting-edge strategies that boosted market share by 15%+ and sales closing rates by 35%+.
- Leveraged data-driven insights to refine customer acquisition strategies, resulting in measurable increases in customer retention and lifetime value.
- Pioneered performance-driven digital marketing methodologies, revolutionizing customer engagement and fostering longterm brand loyalty.
ZEUS ScientificGlobal Product Manager
Feb. 2018 - Sep. 2019Branchburg, NJ- Spearheaded product marketing and strategy development, guiding, and executing strategic marketing plans that generated a 20% increase in business revenue and a 10%+ increase in market share.
- Monitored (as an effective writer) digital and inbound marketing content, including targeted drip campaigns.
- Created winning marketing plans for multiple channels, including pediatrics, neonatology, oncology, and neurology, resulting in a 15% increase in overall traffic and a 30% increase in conversion.
- Orchestrated cross-functional collaboration to launch new products, aligning engineering, R&D, sales, and other departments for seamless market introduction.
- Pioneered strategic marketing plans for diverse medical fields, adapting approaches to unique market demands and driving measurable business growth.
EUROIMMUN USMarketing Manager
Sep. 2014 - Apr. 2017Northern New Jersey- Influential in constructing marketing, sales, customer service, quality, regulatory, human resources (HR), field service, research, development (R&D), and technical support departments for the United States subsidiary resulting in mall distributorship of 175K in year 1 to global leader of $4.2M in year 2.
- Spearheaded development of key departments, driving 5% market share growth and elevating the company to #3 globally in autoimmune diagnostics.
- Led project management for customer-facing initiatives, implementing best practices in marketing and sales training across multiple channels.
Creative Concepts LLCPrincipal - Regulatory Management Consultant
Jan. 2006 - Dec. 2012- Provided Regulatory compliance, OSHA compliance, and business management consultancy for clinical labs, hospitals, and FQHC (federally qualified health centers).
- Partnered with many large prestigious customers including: Ithaca College, Rutgers Univ., Mt. Sinai Medical Center (NYC), Johns Hopkins Univ. Medical Center (MD), Columbia Presbyterian (NYC), MAYO labs (MN), LabCorp (NC), Quest (NJ).
- Led regulatory compliance initiatives for prestigious healthcare institutions, ensuring adherence to OSHA, JCAHO, CLIA, and FDA standards.
- Developed high-impact compliance training programs for medical professionals, revolutionizing regulatory education in healthcare settings.
- Optimized workflow dynamics, generating annual savings exceeding $500K for clients through strategic process improvements and efficiency enhancements.
- Orchestrated lab setups, consolidations, and expansions, fostering seamless transitions and operational excellence across diverse healthcare facilities.
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