Ryan PartnershipManaging Director/Account Director
Jan. 1998 - Dec. 2003Dallas, Texas, United StatesManaging Director / Account Director
Effectively managed and conducted strategic planning in support of marketing/promotional and sales programs for a diverse roster of high-profile clients, including Michelin Tires, Quaker State, Sara Lee Foods, Sprint, Dannon Yogurt, Pharmanex, and Nokia Mobile Phones, the largest corporate account which accounted for 60% of total annual revenues. Built lasting relationships with senior management, the brand management team, and field sales personnel, as well as critical alliances with external partners. Oversaw the initiation, development, and implementation of all advertising and promotional campaigns for Nokia’s B2B/B2C trade marketing programs.
Planned and executed branding strategies, product launches, and consumer communications to drive brand awareness and earn an average of in sales. Offered support during sales meetings, and suggested recommendations to improve packaging, product design, sales promotion, POS material production, and fulfillment processes.
Introduced an incentive program for all clients consisting of premium offers, radio merchandising, sponsorship, print/outdoor advertising, direct mail, and development of cause-related programs. Expanded national and account-specific programs to drive branding, product launches, and consumer communication initiatives.
Facilitated client presentations, conducted financial tracking and reporting, and garnered endorsements from clients to support prospecting efforts.