Ronn Day - Vice President of Sales/Marketing, Imladris Enterprises

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Network Power<100 people

Roles

✨66%

Business Owner

🗿66%

🐦66%

Design

Geos

🇮🇳33%

India

🇵🇭33%

Philippines

🇺🇸33%

United States

Work Background

Alliance Environmental GroupVice President of Sales and Marketing

Jun. 2022United States

Imladris Sales Leadership DynamicsVice President of Sales Effectiveness and Talent Development

Jan. 2019Greater Pittsburgh AreaFondly referred to as “head coach,” I work with executive teams and entry-level, mid-level, and senior sales leaders to evaluate their sales effectiveness, processes, training, skills, productivity, performance, and gaps. I identify areas of opportunity and improvement, and define strategies to strengthen sales team skills and career development. Imladris Sales Leadership Dynamics is a consulting firm specializing in sales leadership coaching, talent development, mentoring, performance management, sales culture development, sales operations, sales processes, team building, and sales training. Achievements: • Teach and train the Servant Leadership model and POD (Peer Optimization Development) sales coaching program to drive improvements in sales results and leadership effectiveness. • 80% of clients report significant improvement in sales team revenue growth and 60% report expansion of job responsibilities and upward career mobility.

TerminixNational Senior Director of Commercial Sales and Sales Transformation

Jan. 2018 - Sep. 2019Memphis, Tennessee, United StatesI turned around an underperforming sales organization with a 5-year history of flat sales. I delivered net revenue growth of 15% in 1 year, and a 33% increase in average contract value. I transformed the sales force from a reactive group of “order-takers” into proactive “hunters.” Achievements: • Turned around, built and led the Commercial Sales organization, managing a team of 3 Regional Sales Directors, a Director of Sales Operations, 20 Sales Managers, and 200 Sales Representatives nationwide and a $400M budget. • Slashed sales rep attrition from over 50% to 30% per year through improvements to training programs, product knowledge, processes, recruiting, and compensation. • Implemented strategy to grow the commercial business to $1B in annual revenue. • Oversaw a major shift from consumer to commercial contracts, focused on identifying high-value prospects and winning complex, multi-year, multimillion-dollar contracts, each adding $100K to $2M+ per year. • Propelled sales productivity 40% by partnering with HR to design and implement a Servant Leader model, develop sales skills, focus on revenue growth, and identify high-value clients. • Boosted lead generation and sales performance by working with Finance, IT, Marketing, and HR; created KPI metrics scorecards, pipeline development tools, and innovative strategies designed to win high-value clients. • Increased close rate by 12% and decreased sales cycle 20% through strategies targeting key verticals and new sales agreement contracts that substantially cut legal review time. • Created and rolled-out the Peer Optimization Development (POD) model enabling sales team members to share strategies, best practices, and coach/mentor one another.

Behr Paint CompanyNational Senior Director of Behr Pro Business Development & Strategic Accounts

Jan. 2014 - Jan. 2018Santa Ana, California, United StatesI turned around sales by defining effective strategies and tactics, and leading the Pro Strategic Accounts Sales team in driving new business across Multi-Family Housing, Commercial/Office, Retail, and Industrial verticals. Our sales focus was B2B: Contractors, Facilities Managers, Property Owners, Retail Chains, and Original Equipment Manufacturers (OEM). Achievements: • Grew national market share from 4% to 11% in 4 years and quadrupled Strategic Accounts sales to $42M in 3½ years. • Outperformed 2-year sales forecasts by 30% and achieved 15% improvement in sales rep productivity through continuous improvement initiatives and serving on the product development team that brought 3 new pro-based products to market. • Led Strategic Accounts team of 3 Regional Sales Managers, 24 Regional Account Managers and National Account Managers. • Propelled sell-through and close rates from 10% to 40% and tripled sales pipeline opportunities by transforming the sales culture from a service/support model to hunter culture focused on winning large projects and enterprise MRO sales. Rolled out Salesforce CRM to improve management of the sales process, opportunities, and close rates. • Led Sales team through complex, multi-channel sales distribution through Home Depot and other dealers; led cross-functional teams that included Marketing, Finance, Manufacturing, R&D, Legal, and Distribution team leaders. • Created/drove new professional-user programs, initiatives, and policies by partnering with Home Depot senior leaders.

Frazee PaintsVice President of Sales and Stores - West Coast Region / Regional Director / Area Manager / Manager

Jan. 1996 - Jan. 2014San Diego, California, United StatesI served multiple roles with Frazee Paint, a privately held paint and coating product manufacturer acquired by Sherwin Williams in 2013. I led the California Sales and Stores division, consisting of 45 stores and 55 outside sales reps generating $118M in annual sales. I then led the Sales and Stores business unit for the West Region, consisting of 65+ stores and 70+ sales reps generating annual sales of $145M. I oversaw teams for Frazee and its sister company, Parker Paint. Our sales focus was B2B: Contractors, Facilities Managers, Property Owners, Retail Chains, and OEM's. I began as a college intern and rose through the ranks, being selected as a high-potential leader for management. Achievements: • Led Frazee’s highest volume/highest profit region with $130M in annual sales and net income of $13.6M. • Oversaw 68 stores, 80+ sales reps, Home Center/Dealer partners, and 420+ employees. Direct reports included 4 Regional Store Directors, 4 Regional Sales Directors, and Marketing, HR, Distribution, and FP&A Managers. • Delivered consistent YOY growth of 4-6% above industry average. • Managed all facets of West Coast Region expansion from 34 to 68 stores in 6 years; worked with Marketing/Legal teams and Real Estate Brokers to identify optimum markets, select sites, and launch. • Drove $25M in new annual revenue by expanding Dealer/Home Center distribution channels and placing Frazee products in major retailers like The Home Depot, Lowes, and independent dealers. • Contained cost per square foot to under 2% increase per year over 14 years by negotiating leases for new stores/renewals, and highly favorable contracts with regional service and product providers. • Launched 10 new products in 14 years, exceeding forecasts by more than 5% over the first 5-year cycles of all products; co-chaired the Product Development Committee. • Drove customer satisfaction to all-time highs (15% increase on Net Promoter Score).