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C-level Executive
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Work Background
OuterBoundsManaging Director | Strategist
Dec. 2016Johannesburg Area, South AfricaClients: Heineken | Warner Music | Red Bull | Multichoice | Totalsports | Markham | Distell Group | Bernini | Savanna Loco | Scottish Leader | Klipdrift | Castle Light | Hunters Dry | Constitutional Hill | BASHA Uhuru Festival for Nandos | KFC | Ogilvy | Publicis | WPP Grey | Liquid. Instrumental in the repositioning of brands within the Distell portfolio. Recruiting and retaining a team of digital specialists within international campaign experience; social media and content specialists; hospitality specialists; event specialists; film producers; creative director; technical and production teams for live streaming and hybrid events.
Spearheading and maintaining optimal operational efficiencies.
Creating and driving the internal and external aggressive growth strategy.
Showcasing solid selling and closing ability through business development, therefore, securing industry leaders as clients.
Cultivating and maintaining stakeholder and client relations.
Creating and leading campaigns and digital media projects as the Executive Producer.
SAFA Development AgencyConsultant
Feb. 2016 - Dec. 2016Marketing Management.
Sponsor Stakeholder Management.
Event Management.
MamikhaiDirector
Jun. 2014 - Mar. 2017Clients: Viacom (MTV Base) | Gauteng CricketBoard (Wanderers Stadium) | ICON Clinical Research | Skye Distributors (Brentwood) | True North Path | Distell | Scitec | South African Football Association. Secured new business with profitable results through business development planning.
Led the full scope Project management.
Curated and controlled the Event management.
Managed the shop Fitting, Pop-‐Up store Production, Print Production, sourced and supplied Promotional and Marketing collateral further created and drove the Marketing strategy.
Joburg City Tourism AssociationDirector | Co-Founder
May. 2012 - Aug. 2018The Joburg City Tourism Association (JCTA) is an organisation representing businesses and organisations with a stake in tourism in the Johannesburg inner-city (CBD). Membership comprises a gamut of businesses and organisations from hotels and events venues to tour operators, transport providers, restaurants, bars, markets, speciality shops, museums, theatres and key city precincts.
The JCTA acts as a collective marketing agency for its members and acts as a collective bargaining body, representing issues of common interest to its members.
South PointHead Of Sales | Marketing
Nov. 2010 - Dec. 2014City of Johannesburg, Gauteng, South AfricaCreated and drove ground-breaking strategies to support local and foreign tourism and investment, rallying the support of local and international governments The overall marketing portfolio.
Proudly responsible for Braamfontein’s popularity and rejuvenation as the “cool student district” proceeding to be the model for other CBD areas in the country. ie Woodstock Durban etc. South Point has become the biggest student accommodation provider in the country and rejuvenates all districts they occupy. With a large and well-connected network secured funding for the marketing endeavours by bartering and leveraging from opportunities, strategising and rolling out various marketing and PR projects to gain the attention of the foreign markets and media. Maintained and controlled the marketing budgets further developed the sales teams for optimal results.
Managed the PR strategies; events; brand development.
Monitored and managed the social media marketing.
Stakeholder and strategic partner relationship management.
Achieved the investors' objectives and secured targeted sales strategies.
FIFALocal Liaison Manager, Accommodation Manager,
Aug. 2006 - Sep. 2010South AfricaServed in various positions at MATCH for the 2010 FIFA WORLD CUP thereafter proceeding to marketing and acquisitions.
Proudly one of two South Africans hired at the time.
Closed important deals that would see the 2010 FIFA World Cup be a success. Recruited hospitality and accommodation properties as well as prepare municipalities and districts for changes and plans that would impact their regions. Guided and lead a team, collaborated alongside prominent people and officials, further facilitated deals. After being promoted, managed logistics across the portfolio and regions in the SADC, accommodation, ticketing, sponsorship, transport, and commercial hospitality
Tourism Enterprise Partnership (TEP)Business Toolkit Developer
Feb. 2006 - Aug. 2006The business toolkit developer for SMMEs in the tourism industries. Dealt with government and private sector, stakeholder management, hospitality, business development.
Built rapport within the sector and quickly got headhunted by FIFA because of the well-connected network within the non-hotel sector of the industry.
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