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Work Background
ABOUT YOUSenior Project Development Manager
Jan. 2022Hamburg, Germany- Strategic and operational management of central key projects in the content area to shape the future of ABOUT YOU.
- AI integrations for operational and strategic processes (project release soon).
- Independent planning and implementation of individual Hero Projects such as Digital Fashion/NFTs like Hypewear (German Design Award (1x Gold), Annual Multimedia Award (1x Gold), Lovie Awards (1x Silver, 1x Bronze, 2x People).
- Media Management for all of ABOUT YOU's +20 celebrity collections (LeGer, GMK, Katy Perry, Millie Bobby Brown, Netflix, etc.).
- Data and strategy assessment for the scouting of new talents for celebrity collections. - Planning and streamlining of the web/app navigation and new placements for celebrity collections.
- Streamlining new search mechanisms on all stacks for celebrity collections.
- Streamlining new A/B test mechanisms for celebrity collection content on all stacks. - Media Management of all in-house media channels for high revenue generation (web and app).
- Development of new business areas in cooperation with the operational teams, such as AI.
- Streamlining processes across departments such as legal, finance, online (e-com), tracking, etc. for upcoming and ongoing projects.
- Budgeting costs for all new projects.
L'OréalSenior Digital Project Manager
Mar. 2020 - Dec. 2021Geneva, Switzerland- Roll out of new websites for Garnier and L'Oréal Paris
- Implement new services such as Virtual Try On
- Develop and manage online brand and product campaigns in terms of budgeting, content, planning and execution
- Ensure cross-media efficiency between digital, social and tv campaigns
- Ensure consistent exposure on e-retailer websites (both ongoing content and for campaigns)
- Develop and mentor the Digital team as well as Marketing team
- Identify online and off line drivers and implement in digital strategy for respective brands
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation - test and learn with new tactics and tools
- Analytics expertise to analyise web and campaign performance
- Yearly budgeting for all digital costs
Kempinski HotelsDigital Strategy and Distribution Manager
Jul. 2018 - Mar. 2020Geneva Area, Switzerland- Develop new OTA partner opportunities - Providing regional E-Commerce trainings
- Implementation of User Feedback Systems on website
- Website, Social Media and Display maintenance as Cluster Manager for 3 additional properties
- Prospecting of advertising partners - Planning, design and execution of Display/PPC/RTB campaigns
- Data analytics / monitoring KPI performance via Google Analytics
- Elaboration of overall Social Media Strategy for Kempinski
- Planning and launching of Regional and Global Influencer Collaborations
- Handling of all Social Media Corporate channels and strategies for Europe and Asia
- Allocation of budget & budget management for all online related fees/costs
Kempinski HotelsDigital Display Content Manager
Sep. 2017 - Jul. 2018Geneva Area, Switzerland- Design & deployment of the new Kempinski Wi-Fi Platform across 76 properties
- Design & deployment of new sub-brand website, launched 12/2017
- Implementation and testing of new features for online platform
- Website & Social Media maintenance as Cluster Manager for 1 additional hotel
- Review Management for Corporate and Hotel accounts
- Prospecting of advertising partners - Planning, design and execution of Display/PPC/RTB campaigns
- Coordination and work prioritisation with agencies for online campaigns
- Brand analysis / monitoring digital performance via Google Analytics
- Handling of all Social Media Corporate channels in Europe and Asia
- Allocation of budget & budget management for all online related fees/costs
The Estée Lauder Companies Inc.E-Commerce Specialist La Mer and Jo Malone London
Sep. 2016 - Aug. 2017München und Umgebung, Deutschland- Product launches for Crème de la Mer (5) and Jo Malone London (3)
- Planning and execution of retailer.com campaigns (20)
- Planning and acquisition of cooperations with new partners/brands (2)
- Assisting in the monthly creation of Site Link Ads, Search and RTB Campaigns
- Website management and active merchandising
- Refresh of Crème de la Mer website, migration of Jo Malone London website
- Web Analytics: monitoring digital performance via Google and Adobe Analytics
- Brief and oversee the implementation of site refreshes via agencies
- Create and brief agencies concerning all aspects of e-mail marketing
- Plan and execute lead campaigns
- Budgetary planning for monthly budgets, campaigns and other activities
Turner (Turner Broadcasting System, Inc)Digital Marketing Coordinator
Aug. 2015 - Jul. 2016Paris und Umgebung, Frankreich- Executing Digital Marketing activities for Kids’ and Movie Channels in Africa: Cartoon Network, Boomerang, Boing, Hoolee and TCM
- Website Management and updates via CMS for 3 websites (digital and editorial content)
- Content Management for 11 Social Media Platforms: Facebook, YouTube, Instagram and Twitter accounts
- Coordination/Development of Digital Material (Promos, Competitions, Creative Material)
- Web Analytics: monitoring digital performance (Omniture and Google Analytics)
- Agency Collaboration and Control (Ogilvy & Mather, Burson Marsteller) – B2B
- Planning/Execution of Marketing Campaigns and Trade Events (DISCOP)
The Ritz-Carlton Hotel Company, L.L.C.Talent Acquisition & Communication Trainee
Jan. 2013 - Jul. 2013Abu Dhabi, Grand Canal- Sourcing applicants for all departments including Sales, Marketing, Banquets and F&B.
- Recruitment of over 150 employees for the grand opening.
- Finalising all contracts for new employees with managing directors and the general manager on a weekly basis.
- PR on social networks (LinkedIn and HOSCO).
- Planning and execution of internal marketing processes.
- Running internal communication plans of 550 employees (newsletters, summits, etc.)
- Event management/banqueting as supervisor: leisure and business (200 – 800 attendees). *Award: Certificate of Excellence for the Best Trainee 2013
Fairmont Hotel Vier Jahreszeiten HamburgFood and Beverage & Marketing Trainee
Jan. 2012 - Jul. 2012Hamburg und Umgebung, DeutschlandThe traineeship at the Fairmont Hotel Vier Jahreszeiten included:
- Bartender for a period of two months - Service in the Fine Dining as well as the Asian Restaurant in-house - Cross training in Housekeeping and In Room Dining - Guest Relations
- In house Marketing
Warner Music GroupPR and Marketing Trainee
Mar. 2011 - Jul. 2011Hamburg Area, Germany• Collaboration with Marketing and PR Teams to accommodate promo requests
• Realization of artist promotional trips, events and ticketing
• Assistance in the organization special events for labels
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