Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
ABOUT YOUSenior Project Development Manager
Jan. 2022Hamburg, Germany- Strategic and operational management of central key projects in the content area to shape the future of ABOUT YOU.
- AI integrations for operational and strategic processes (project release soon).
- Independent planning and implementation of individual Hero Projects such as Digital Fashion/NFTs like Hypewear (German Design Award (1x Gold), Annual Multimedia Award (1x Gold), Lovie Awards (1x Silver, 1x Bronze, 2x People).
- Media Management for all of ABOUT YOU's +20 celebrity collections (LeGer, GMK, Katy Perry, Millie Bobby Brown, Netflix, etc.).
- Data and strategy assessment for the scouting of new talents for celebrity collections. - Planning and streamlining of the web/app navigation and new placements for celebrity collections.
- Streamlining new search mechanisms on all stacks for celebrity collections.
- Streamlining new A/B test mechanisms for celebrity collection content on all stacks. - Media Management of all in-house media channels for high revenue generation (web and app).
- Development of new business areas in cooperation with the operational teams, such as AI.
- Streamlining processes across departments such as legal, finance, online (e-com), tracking, etc. for upcoming and ongoing projects.
- Budgeting costs for all new projects.
L'OréalSenior Digital Project Manager
Mar. 2020 - Dec. 2021Geneva, Switzerland- Roll out of new websites for Garnier and L'Oréal Paris
- Implement new services such as Virtual Try On
- Develop and manage online brand and product campaigns in terms of budgeting, content, planning and execution
- Ensure cross-media efficiency between digital, social and tv campaigns
- Ensure consistent exposure on e-retailer websites (both ongoing content and for campaigns)
- Develop and mentor the Digital team as well as Marketing team
- Identify online and off line drivers and implement in digital strategy for respective brands
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation - test and learn with new tactics and tools
- Analytics expertise to analyise web and campaign performance
- Yearly budgeting for all digital costs
Kempinski HotelsDigital Strategy and Distribution Manager
Jul. 2018 - Feb. 2020Geneva Area, Switzerland- Develop new OTA partner opportunities - Providing regional E-Commerce trainings
- Implementation of User Feedback Systems on website
- Website, Social Media and Display maintenance as Cluster Manager for 3 additional properties
- Prospecting of advertising partners - Planning, design and execution of Display/PPC/RTB campaigns
- Data analytics / monitoring KPI performance via Google Analytics
- Elaboration of overall Social Media Strategy for Kempinski
- Planning and launching of Regional and Global Influencer Collaborations
- Handling of all Social Media Corporate channels and strategies for Europe and Asia
- Allocation of budget & budget management for all online related fees/costs
Kempinski HotelsDigital Display Content Manager
Sep. 2017 - Jul. 2018Geneva Area, Switzerland- Design & deployment of the new Kempinski Wi-Fi Platform across 76 properties
- Design & deployment of new sub-brand website, launched 12/2017
- Implementation and testing of new features for online platform
- Website & Social Media maintenance as Cluster Manager for 1 additional hotel
- Review Management for Corporate and Hotel accounts
- Prospecting of advertising partners - Planning, design and execution of Display/PPC/RTB campaigns
- Coordination and work prioritisation with agencies for online campaigns
- Brand analysis / monitoring digital performance via Google Analytics
- Handling of all Social Media Corporate channels in Europe and Asia
- Allocation of budget & budget management for all online related fees/costs
The Estée Lauder Companies Inc.E-Commerce Specialist La Mer and Jo Malone London
Sep. 2016 - Aug. 2017München und Umgebung, Deutschland- Product launches for Crème de la Mer (5) and Jo Malone London (3)
- Planning and execution of retailer.com campaigns (20)
- Planning and acquisition of cooperations with new partners/brands (2)
- Assisting in the monthly creation of Site Link Ads, Search and RTB Campaigns
- Website management and active merchandising
- Refresh of Crème de la Mer website, migration of Jo Malone London website
- Web Analytics: monitoring digital performance via Google and Adobe Analytics
- Brief and oversee the implementation of site refreshes via agencies
- Create and brief agencies concerning all aspects of e-mail marketing
- Plan and execute lead campaigns
- Budgetary planning for monthly budgets, campaigns and other activities
Turner (Turner Broadcasting System, Inc)Digital Marketing Coordinator
Aug. 2015 - Jul. 2016Paris und Umgebung, Frankreich- Executing Digital Marketing activities for Kids’ and Movie Channels in Africa: Cartoon Network, Boomerang, Boing, Hoolee and TCM
- Website Management and updates via CMS for 3 websites (digital and editorial content)
- Content Management for 11 Social Media Platforms: Facebook, YouTube, Instagram and Twitter accounts
- Coordination/Development of Digital Material (Promos, Competitions, Creative Material)
- Web Analytics: monitoring digital performance (Omniture and Google Analytics)
- Agency Collaboration and Control (Ogilvy & Mather, Burson Marsteller) – B2B
- Planning/Execution of Marketing Campaigns and Trade Events (DISCOP)
The Ritz-Carlton Hotel Company, L.L.C.Talent Acquisition & Communication Trainee
Jan. 2013 - Jul. 2013Abu Dhabi, Grand Canal- Sourcing applicants for all departments including Sales, Marketing, Banquets and F&B.
- Recruitment of over 150 employees for the grand opening.
- Finalising all contracts for new employees with managing directors and the general manager on a weekly basis.
- PR on social networks (LinkedIn and HOSCO).
- Planning and execution of internal marketing processes.
- Running internal communication plans of 550 employees (newsletters, summits, etc.)
- Event management/banqueting as supervisor: leisure and business (200 – 800 attendees). *Award: Certificate of Excellence for the Best Trainee 2013
Fairmont Hotel Vier Jahreszeiten HamburgFood and Beverage & Marketing Trainee
Jan. 2012 - Jul. 2012Hamburg und Umgebung, DeutschlandThe traineeship at the Fairmont Hotel Vier Jahreszeiten included:
- Bartender for a period of two months - Service in the Fine Dining as well as the Asian Restaurant in-house - Cross training in Housekeeping and In Room Dining - Guest Relations
- In house Marketing
Warner Music GroupPR and Marketing Trainee
Feb. 2011 - Jul. 2011Hamburg Area, Germany• Collaboration with Marketing and PR Teams to accommodate promo requests
• Realization of artist promotional trips, events and ticketing
• Assistance in the organization special events for labels
Intch is a Professional Networking App for the Future of WorkSee more people like Carolina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
16
Founder, Coach and Library Educator @ Leipzig Public Libraries
15
Voiceover Artist
21
General Manager @ Menikmati Distribution
95572 people
16
Medical Support Assistant @ Us Army
25
Head of Unit Commercial Trucks @ Maenken Kommunikation
21
Gründer // Inhaber @ Joram Höfs Consulting