Faircity Hotels and ApartmentsDirector of Sales and Marketing
Nov. 2017 - Sep. 2019Gauteng, South Africa• Led and managed all sales and marketing, public relations, channel, revenue and brand management activities, focusing on achieving revenue targets and strengthening the company’s brand.
• Managed and supported a team of 38 individuals in achieving set KPIs.
• Ensured the successful implementation of the sales strategy across all segments.
• Managed a cluster of nine hotels.
• Implemented a loyalty program for the Hotel group, that they are still using in the Premier group. • Collaborated with hotel management teams and Executive Committees (EXCO) in the implementation of sales plans, driving revenue strategies and managing the customer experience
• Developed pricing strategies, balancing firm objectives and customer satisfaction.
• Created and managed an effective marketing plan focusing on customer acquisition, retention, and loyalty.
• Achieved high levels of customer satisfaction through exceptional service delivery and support.
• Enhanced website content for SEO purposes, improving organic search rankings.
• Established and adjusted selling prices by monitoring costs, competition and supply and demand.