Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Head of Sales and Marketing
Guardian EyeHead of Sales and Marketing
Feb. 2024 - Dec. 2024South Africa• Achieve revenue growth in the Security Business, which helped Guardian Eye break even and start making a profit. • Assisted the Sales team in signing various clients on AVA (new medical business) and built a steady monthly recurring revenue base. • Managed the new AVA product launch and development while maintaining growth in the existing security business. • Direct and support a team of 42 employees across various departments. • Direct the current product range and the new AVA product, ensuring a balanced selection that meets market needs. • Assess product performance and profitability while ensuring consistency in brand messaging. • Develop and implement strategies to generate interest and demand across all product areas. • Recruit, train, and motivate team members by fostering a culture focused on high performance and success. • Steer strategic projects from concept to execution, adapting the new products as required. • Manage the sales process for two product teams, from spotting opportunities to closing deals. • Lead initiatives to enhance the customer experience across services. • Improve the customer experience and journey with new face-to-face relationship-building strategies. • Change and upgrade the marketing plan, websites, and social platforms. • Implemented e-commerce platform for AVA and other digital marketing enhancements. • Create a seamless and efficient end-to-end experience for all customers, which covered massive local client-based events and activations. Different activities were made in different towns to ensure an elevated customer journey. • Spearhead the launch of new products and drive them into the market while managing business partners and ambassadors. • Pricing strategies led to a significant increase in revenue. • Design and deliver training programmes to enhance the product knowledge of Sales Representatives. • Developed and managed annual sales and marketing budgets. • Increase market share.
Head of Brand Activations
Frogfoot Head of Brand Activations
Sep. 2019 - Feb. 2024South Africa• Designed and implemented integrated go-to-market strategies that boosted sales by driving Frogfoot to be a leading FNO across diverse market segments in the B2C and B2B areas and showcasing strategic acumen. • Provided leadership in the development and execution of robust brand strategies that enhanced market presence and drove growth with 1000s of link sales a week in relevant precincts, getting us far above monthly targets. • Created and monitored annual marketing budgets. • Managed all marketing platforms both digital and transitional. • Developed and implemented e-commerce platform and sales platforms. • Managed and supported a team of 74 Specialists, 12 Managers, two Marketing Specialists and a Designer. • Implemented sturdy growth strategies in collaboration with the Chief Executive Officer (CEO) and executive team. • Created opportunities for the various teams in the Holding companies to sell on the Frogfoot network. • Implemented customer-centric strategies to secure clients for Frogfoot from the group incubators. • Developed and executed product launches in collaboration with cross-functional teams, ensuring alignment with brand objectives and positioning. • Managed and directed the Activations Specialists team nationally to drive the implementation of the brand strategy and national penetration. • Maintained brand consistency across all channels and the full customer experience from start, final installation and network experience after installation. • Managed large event sponsorships, including negotiating contracts with sponsors and developing sponsorship packages tailored to each client's needs. • Implemented well-calculated pricing strategies that maximised profitability in sectors when and where it was needed. • Developed departmental objectives, budgets, policies, procedures, and strategies. • Identified growth opportunities while maintaining a competitive edge through market trends analysis, consumer insights and data analytics.
Director of Sales and Marketing
Faircity Hotels and ApartmentsDirector of Sales and Marketing
Nov. 2017 - Sep. 2019Gauteng, South Africa• Led and managed all sales and marketing, public relations, channel, revenue and brand management activities, focusing on achieving revenue targets and strengthening the company’s brand. • Managed and supported a team of 38 individuals in achieving set KPIs. • Ensured the successful implementation of the sales strategy across all segments. • Managed a cluster of nine hotels. • Implemented a loyalty program for the Hotel group, that they are still using in the Premier group. • Collaborated with hotel management teams and Executive Committees (EXCO) in the implementation of sales plans, driving revenue strategies and managing the customer experience • Developed pricing strategies, balancing firm objectives and customer satisfaction. • Created and managed an effective marketing plan focusing on customer acquisition, retention, and loyalty. • Achieved high levels of customer satisfaction through exceptional service delivery and support. • Enhanced website content for SEO purposes, improving organic search rankings. • Established and adjusted selling prices by monitoring costs, competition and supply and demand.
National Group Sales Manager
Forever ResortsNational Group Sales Manager
Mar. 2014 - Nov. 2017Pretoria Area, South Africa• Drove the development and execution of marketing strategies, which enhanced brandvalue visibility and engagement. • Developed local and international marketing and sales plans, which expanded the customer base and increased market share. • Coordinated the preparation of the annual revenue budget. • Developed comprehensive training programmes for new sales personnel to ensure a dynamic and knowledgeable sales force. • Cultivated strong partnerships with vendors and suppliers that enabled significant reductions in expenditures. • Negotiated complex contracts with large corporate clients, leading to long-term relationships and repeat business. • Guided and mentored junior employees.
Sales Manager
Extraordinary JourneysSales Manager
Jun. 2013 - Feb. 2014Johannesburg Area, South Africa
Sales Manager
Kievits Kroon Gauteng Wine EstateSales Manager
Jan. 2013 - Dec. 2013South Africa
Sales Manager
InterContinental Hotels Group (IHG®)Sales Manager
Jun. 2011 - Jan. 2013Johannesburg Area, South Africa
Travel Manager
Flight CentreTravel Manager
Feb. 2008 - Mar. 2012Centurion, Gauteng, South Africa

Requests

Touchpoint image
5
Service Pitch
Expert Brand and Sales Strategist
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Miranda on Intch
Marketing
646906 people
16
Communications Consultant @ Discovery Limited
26
Company owner @ The Falmouth Collective
18
Data Capturer, Receptionist
MarketingCommunity Manager
75602 people
20
Product and Marketing Manager @ Bargain Books
29
Global Head of Marketing / Health and Wellness Coach @ Rewardsco
21
Founder of Hustle Marketing | AI-Driven Digital Marketing Expert | Brand Leader