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Work Background
InfillionPartnerships Client Strategy Manager
Jul. 2022
Haley BurkheadData + Tech Manager
Nov. 2020 - Jun. 2022- Managed all website and process automations and integrations
- Created processes to collect data in all departments and presented the data to make data-driven decisions in all areas of business
- Introduced and fully built out CRM and email marketing softwares for internal usage
- Built our paid advertising strategy from the ground up—currently managing $40k in monthly ad spend—resulted in a 77% increase in leads, a 33% reduction in CPL, and an 87% reduction in CPP
- Collected and analyzed data from the entire sales machine funnel to test new approaches and strategies
- Managed copy and creative production teams
- Implemented SEO optimizations that resulted in a 3x increase in podcast downloads
- Developed relationships with partners and coordinated all live and virtual events
CAITLIN BACHER LLCEvent & Client Success Coordinator
Aug. 2019 - Nov. 2020- Oversaw payment collection and retention
- Reduced response time for customer inquiries from an average of 24 hours to 2 hours
- Coordinated all aspects of in-person and virtual events—consistently came in under budget while exceeding attendee goals
- Created and implemented a rating system to ensure team and coach quality measures were met and to identify possible improvements in the client experience
- Developed learning content consistently
Compass Health NetworkSenior Data + Improvement Analyst
Jul. 2015 - Aug. 2017Clinton, MO- Introduced and implemented a new reporting system that resulted in a 7.5% increase in metabolic screenings—a percentage over and above the state requirement for funding
- Maintained error-free state reports required for funding
- Collaborated with directors and leadership team to ensure accurate and improved measures each month
- Coordinated with multiple hospitals and healthcare providers to increase visibility and accessibility to important patient information via a digital health portal
Gregg Smith Ford LincolnMarketing Manager
Aug. 2014 - Jul. 2015Clinton, MO- Managed all marketing strategies—from organic to paid ads
- Leveraged organic content to build audiences and increase brand awareness
- Analyzed data to allocate marketing and advertising budgets to social channels with the highest ROI
- Oversaw creation of all copy and creative for ad campaigns
Bass Pro ShopsCustomer Support Supervisor
Aug. 2012 - Aug. 2014Springfield, Missouri Area
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