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Network Power<100 people
Roles
🧨80%
Consulting
👍60%
Sales & BizDev
💸40%
Marketing
Geos
🇪🇸20%
Spain
🇺🇸20%
United States
Work Background
The Face MethodOperating Partner
Aug. 2023Madrid, Community of Madrid, Spain
Mexico Pavilion, EXPO 2020Public Relations Director
Oct. 2021Dubai, United Arab Emirates
Credijusto.comDirector of Growth
May. 2017 - Apr. 2018Mexico City Area, MexicoCredijusto is a new alternative source of credit for small and medium businesses in Mexico. -Developed product vision and strategy for second product launch by working backward from the customer and market research; communicated and evangelized this vision to senior leaders -Experience working cross-functionally with senior leadership, engineering, and product counterparts to deliver products/services
-Project management -Experience presenting to C-level leadership
-Prepared external materials for investors and marketing (Spanish and English)
CBR ConsultingFreelance Consultant
Mar. 2017Mexico CityFounded a freelance consulting company specializing in branding, tropicalization of marketing (strategy, content, assets), business strategy (operation optimization & growth), PR, and establishing strategic partnerships. Projects to date include:
-Start up consulting, including brainstorming and concept fine-tuning, branding and image management, strategic introductions, and investor outreach
-Mexican market study for a major US company (partnership with a New York agency)
-Introductions for strategic partnerships with major local real estate and retail players
-Design and implementation of new client acquisition strategy
-New Business Development
-Closing of corporate partnerships
-Projects in the food and beverage sector -Creative content production
-Most recent project is for the Related Companies (Responsible for strategic partnerships & special projects for High Line Nine, establishing relationships with trade contacts and serving as point of contact for gallery partners. High Line Nine opened in September 2018 and we are a team of two. Have been in involved in all aspects of day to day operation.)
Credijusto.comAdvisor
Mar. 2017 - Sep. 2018
GoogleAccount Strategist, Agency Sales
Jun. 2016 - Apr. 2017Mexico City Area, MexicoAccount Manager for partner advertising agencies in Mexico, working closely with them and their clients to develop successful digital marketing and sales strategies to scale their businesses online. -Responsibilities included understanding client objectives, providing digital solutions/Adwords consulting to achieve KPIs, and establishing C-level relationships to identify and develop strategic account opportunities.
-Launched new Managed Agency program in Mexican market in July, growing portfolio of Google’s top partner agencies’ accounts by 180% and hitting 144% of sales quota
-Designed and executed brand, performance, and integrated marketing strategies for top-tier clients in CPG, Tech, Finance, and Retail through data analysis and in-depth industry and market understanding
GoogleDigital Marketing Consultant, NASA Pilot Program
May. 2015 - Jun. 2016Mountain View, California-Recruited to join the NASA new business acquisition pilot as senior rep to help build-out team and scale the program globally. -Joined as sixth member; NASA has grown to ten offices across four continents and continues to expand.
-Led cross-collaborative partnership with marketing and engineers, defining group mission, processes and customer support model.
-Developed external communications and messaging (e-mail templates, value propositions, pitch, positioning, objection handling, etc.) used as part of NASA’s global rollout.
-Identified and sold Google's solutions to mid level companies. Interacted directly with all levels of marketers to develop strategies and educate them to properly utilize Google’s Marketing platforms, specializing in the full suite of Google's advertising products, including search, display, YouTube and mobile. -Pitched and launched over 25 advertisers per quarter resulting in over $500K in net-new revenue in a 91D revenue cycle; hit 132% of quota on average.
-Set NASA record for largest new deal. -Recipient of management's Q1 2016 Above & Beyond Award. The NASA digital strategy team is a new program at Google focused on working with high-potential clients to grow their business through digital advertising. The group hand-picks a small number of companies to work with and help them craft a strategy, set measurable goals, build campaigns and optimize for performance.
CitiReal Estate Finance & CMBS Analyst, Global Markets and Banking
May. 2014 - Jun. 2015Greater New York City Area-Underwriting, origination, and securitization of large fixed and floating-rate real estate loans intended for balance sheet and securitized executions.
-Worked across a variety of retail and residential portfolios, specializing in hospitality and luxury living developments.
-Strategically used expertise to build new business and manage relationships with high net worth individuals and commercial investors.
CitiSummer Analyst, Latin America Investment Banking
Jun. 2013 - Aug. 2013Greater New York City Area-Conducted detailed industry research on potential buyers and sellers, regularly prepared presentation materials, Pitch Books and company profiles.
-Maintained updated benchmarks across food, beverage and retail sectors. -Evaluated bond investments, consumer retail acquisitions, and a sell-side deal in the oil sector. -Gained a better understanding of the world-wide financial industry through participation in projects with experts from various industries.
Cramer KrasseltCorporate Strategy and Public Relations Intern
May. 2012 - Aug. 2012Chicago, ILCK is the second largest independent advertising agency in the U.S. -Spearheaded an independent business analytics project for Cedar Fair Entertainment Company (Cedar Point, Knott’s Berry Farm and 10 others) to increase traffic and brand appeal. -Presented final insights and marketing proposal to Vice President of C-K and executives at Cedar Fair, which was later adopted as part of the official marketing plan.
-Managed CK's online presence: wrote articles and press releases for C-K’s website, managed social media accounts, curated industry current events blog.
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