Requests
15
6
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
✔️100%
IT
💰50%
Investor & VC
💸50%
Marketing
Geos
Work Background
Laweba ConseilDigital, Data & Analytics Consultant
Mar. 2023Paris, Île-de-France, France · RemoteWith almost 10 years of experience in the industry, my expertise lies in providing digital strategy, data analysis, and analytics services to clients across various industries. I have a proven track record of delivering results-driven solutions and improving business performance for my clients. Main areas of expertise: Digital & eCommerce Strategy development - Develop and implement digital marketing strategies that drive business growth and improve ROI in collaboration with clients.
- Conduct data analysis to identify key trends and insights that inform decision-making. Data analysis and visualization - Provide clients with regular reports on their digital performance and make recommendations for improvements. Web analytics, UX performance and Conversion rate optimization - Set up web analytics tools to track website performance and user behavior.
- Conduct data analysis to identify key trends and insights that inform website optimization for growth.
ScalefastHead of Strategy & Insights
Oct. 2022 - Mar. 2023Paris et périphérieLeading the Strategy & Insights team (2 digital analysts and 3 eCommerce managers) aiming at elevating the understanding of client portfolio and develop internal best practices in addition to business and store analytics services delivery : Client Consulting - Provide insights by monitoring industry trends and analyzing data to forecast future business opportunities or risks
- Help understand clients needs and develop data driven strategies/plans in partnership with Client Success Managers and eCommerce Managers
- Delivery ad-hoc analysis and continuous performance monitoring to understand clients performance, develop insights to maximize business strategies, and build client deliverables Projects -Management of transversal projects including various stakeholders within Scalefast x ESW, ensuring quality, compliance with company objectives : service offer development, offer packetization, process development
-Run insights led initiatives within client success, design and product teams in order to provide feedback to improve deliverables : data-driven methodology and scorecard creation, roadmap prioritization
-Collaborate hand in hand with Data and technical teams in the creation of data analytics tools to facilitate a unified measurement framework for Client Success Managers and eCommerce Managers (P&L, dashboarding, UX & Analytics data, etc)
ScalefastHead of Digital Consultancy
Jan. 2022 - Mar. 2023Paris, Île-de-France, FranceLeading a team of 2 digital analysts as part of the Client Success department to help develop business performance by delivering professional services to client portfolio : Data Collection & Activation - Advise clients on the definition of a KPI Framework for their business
- Advise and support in the deployment of measurement strategies - Advise, analyse and build personalized and automated monitoring tools (Google Data Studio, Quicksights) Strategy & Planning - eCommerce & Growth Strategy definition
- Roadmap definition based on clients performance, forecasts and strategic objectives
- Conversion rate optimization audits
- Privacy compliance and impact assessments Optimization - Building business reviews to support client success strategies
- Feature analysis (new release, evolution, performance)
- Support clients in translating requirements to product and technical teams
- Campaign & sales reports delivery
KeringData & Insights Manager - EAGLE
Jan. 2020 - Feb. 2022Paris et périphérieLeading Analytics, web performance and Seo product stream for 4 luxury brands : Alexander Mcqueen, YSL, Balenciaga & Bottega Veneta. Analytics & Insights - Designing, building and optimizing tracking/analytics implementation - Ensuring delivery by coordinating IT teams and prioritizing business needs
- Coordinate testing and validation of the implementations
- Driving and delivering ad hoc analysis for product optimization - Monitoring product & e-commerce performance (UX/UI) - Building and delivering monitoring dashboards (eCommerce, eMerchandising, SEO, Web Performance) Web performance - Defining and prioritizing optimization plans around site speed based on industry requirements
- Coordinating developments, testing and validation of feature deliveries - Monitoring web performance optimizations SEO - Building and optimization SEO implementation on SFCC - Ensuring delivery by coordinating IT teams and prioritizing business needs
- Coordinate testing and validation of the implementations
- Monitoring technical Seo optimizations - Driving and delivering ad hoc analysis for product optimization Privacy - Collaborating with product and privacy teams for CMP implementation
- Defining cookie management strategy on CMP platform - Contributing to global cookie indexation and classification - Communicating and training teams across organization Partnerships & 3rd Party Management - Contract management & renewal - Pilot partners across digital and tech departments
- Support solutions delivery across digital and tech departments
- Coordinate and translate business needs across teams to partners to support adoption
Unibail-Rodamco-WestfieldWeb Analytics Manager - Europe
Jul. 2018 - Jan. 2020ParisOmnichannel & Retail
-Mapping KPIs and data sources for user path reconciliation
-Identifying external technological partners to develop customer knowledge Digital & Analytics - Monitoring performances of digital and physical assets (web, app, terminals) for Europe
- Ad-hoc analysis on product optimisation, loyalty funnels, paid traffic
- Provide recommandations to product owners for optimisations
- Define and maintain tracking plans for digital and physical assets
- KPI framework definition for corporate and local teams
- Dashboard conception for digital performance monitoring
ITELIOSWeb Analytics Consultant
Nov. 2015 - Jul. 2018Paris- Website and customer journey audits (Catalog, Funnels, eMerchandising)
- Defintion, setting and troubleshooting of tracking plans (GTM, TagCo)
- Dashboard creation and management (Tableau, Power BI, Bime)
- Setting of social media tracking plans for campaigns (display, social, etc)
- Client support on RGPD compliancy for tracking and analytics
- Data evangelisation – training of internal teams on data topics
- Client training to web analytics tools and methods. Accounts : L’Oréal Luxe, Pierre Fabre, LVMH, Courir, Picard, Casino, Decathlon Pro
ReservitMarketing and Communication Manager
Mar. 2014 - Oct. 2015Paris- Website redesign supervision and web agencies communication coordination.
- Onsite content management and optimization (n°1 out of 6,66 M results)
- External promotion: emailing, event participations, SEO, press advertising.
- Creation of sales and communication materials for external promotion.
- Budget management and optimisation (100K€).
Intch is a Professional Networking App for the Future of WorkSee more people like Amel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
459175 people
16
Strategic Communications @ Ledger
17
Strategic Brand Lead
18
Creative Strategist
19637 people
18
Customer success Manager
15
Strategy Consultant | Business Advisor
15
Strategy & Marketing Advisor @ Insurance Industry