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Work Background
YPORegional Manager, Southeast U.S. & Caribbean
May. 2022Organize and manage regional board meetings, new Chapter Manager orientations, and training programs, overseeing logistics, communications, contract negotiations, and onsite management.
Coordinate meeting materials and facilitate communication among a 20-member regional board.
Collaborate with the Regional Director on strategic projects and process improvements.
Manage 23 administrators across local chapters, ensuring alignment with organizational goals and priorities.
Supervise and maintain regional budgets, ensuring financial accountability and resource optimization.
Ritual IntentionCo-Founder
Oct. 2020 - Jan. 2022Los Angeles, California, United States
Ehret Family WinerySocial Media Manager
Jul. 2020 - Dec. 2020Provided brand management and digital marketing solutions, conceptualizing and executing ad campaigns.
Increased social media engagement by 50% through strategic content creation and management, despite a zero-budget constraint.
Step Up TutoringMarketing And Public Relations Manager
May. 2020 - Dec. 2021Los Angeles, California, United StatesStep Up Tutoring's mission is to improve engagement and academic performance for students in under-resourced communities by delivering free online tutoring – in partnership with LA Unified School District. Produced and coordinated promotional videos featuring prominent figures, driving engagement and visibility for the non-profit.
Led marketing initiatives, press releases, and PR outreach to enhance brand presence and mission awareness.
Managed volunteer recruitment, including interviews, onboarding, and training, fostering a robust volunteer community.
James Halper, Chairman, Blue Owl Opportunistic FundSenior Executive Assistant
Feb. 2018 - Mar. 2022Santa Monica, California, United StatesLed day-to-day operations and project management for a family office and foundation.
Supported Executive Chairman with executive functions, including drafting correspondence, managing complex calendars, and organizing events and travel logistics.
Interfaced with senior business executives and developed correspondence for high-profile projects with organizations such as Stanford University and Focus Brands.
Enhanced operational efficiency, prioritized initiatives, and supported the CEO’s business and non-profit endeavors.
Lizanne Falsetto, LF AdvisoryExecutive Assistant
Oct. 2017 - Feb. 2018Santa Monica, California, United StatesConducted industry research and analysis for CEO’s brand development, preparing for key meetings with potential partners.
Managed complex calendars and travel plans, providing high-level administrative support.
Coordinated events for the Young Presidents Organization (YPO), enhancing event success through meticulous planning and execution.
Sanctuary ClothingEcommerce Marketing and PR
Jan. 2015 - Sep. 2017Burbank, CASupported marketing initiatives and collaborated with brand executives on digital content calendars.
Increased sales by 18% through innovative marketing strategies and creative direction for eCommerce and social media.
Analyzed digital campaign effectiveness, preparing data-driven reports for executive presentations.
American JewelMarketing/Operations/Assistant to Founders
Jun. 2013 - May. 2015Valencia, CADrove sales growth from $3K to $1.2M within the first 10 months through strategic marketing and operational management.
Led brand marketing strategies, eCommerce website management, and B2B/B2C collateral development.
LC Cargo XpressDirector of Operations
Feb. 2011 - Jun. 2013Los Angeles, California, United StatesPromoted from accounting assistant to manage a staff of 30 at a logistics company with $7M in annual revenue.
Led company operations, accounting, staff management, and new business initiatives.
Achieved a 20% reduction in operating costs by negotiating vendor contracts.
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