Alien TechnoligiesE-Commerce Specialist
May. 2019 - Sep. 2022Melbourne, Florida, United StatesMarketing lead for main product lines. Director of all web and traditional marketing services, including E-
Commerce Marketing, SEO, PPC, Web Design/Redesign, Social Media Content and Marketing. Lead Generation. • Creation and maintenance of Shopify e-commerce site www.TopLiftPros.com, generating 98% of all revenue for the company. • Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution. • Management of overall online ad budget in excess of $360K annually at it’s height. • Doubled year over year sales consistently throughout tenure. • Develop/modify email templates and existing campaigns. • Creation and management of abandon cart email and text campaigns, recovering over 9% of lost sales.
• Responsible for retention marketing for accessory premium club. • Expanded abandon cart email/SMS series from 1 to 4 emails, increasing sales by 37% for the channel. • Created automated email series following customers from initial inquiry through eventual purchase based on personal responses through Marketo automated email. • Initiated subscription-based product service for B2C auto dealers resulting in new ongoing revenue source. • Launched Priority Processing program to increase up-sell revenue by 8% during Black Friday season.