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Work Background
Elite PayrollMarketing Lead
Mar. 2020United States, MelbourneMarketing direction/execution for acquisition and retention of clients. Responsible for complete web redesign,
creation of digital campaigns to market SaaS services. Owner of Email Acquisition and Retention Series.
Implementation of Klaviyo automation system for both Marketing and Sales. Built marketing automation and
customer journey strategy to engage and reengage customers. Creation of all marketing materials via Photoshop.
Responsible for all sales training for a team of 20 agents.
Alien TechnoligiesE-Commerce Specialist
May. 2019 - Sep. 2022Melbourne, Florida, United StatesMarketing lead for main product lines. Director of all web and traditional marketing services, including E-
Commerce Marketing, SEO, PPC, Web Design/Redesign, Social Media Content and Marketing. Lead Generation. • Creation and maintenance of Shopify e-commerce site www.TopLiftPros.com, generating 98% of all revenue for the company. • Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution. • Management of overall online ad budget in excess of $360K annually at it’s height. • Doubled year over year sales consistently throughout tenure. • Develop/modify email templates and existing campaigns. • Creation and management of abandon cart email and text campaigns, recovering over 9% of lost sales.
• Responsible for retention marketing for accessory premium club. • Expanded abandon cart email/SMS series from 1 to 4 emails, increasing sales by 37% for the channel. • Created automated email series following customers from initial inquiry through eventual purchase based on personal responses through Marketo automated email. • Initiated subscription-based product service for B2C auto dealers resulting in new ongoing revenue source. • Launched Priority Processing program to increase up-sell revenue by 8% during Black Friday season.
Cape Leisure CorporationMarketing Consultant working with the State of Florida
May. 2019 - Jan. 2020Cape Canaveral, Florida, United StatesWorking with the CEO, devised and executed online and traditional campaigns. Created dynamic email automation series which personalized customer journey based on responses from inital inquiry through purchase through automated email. Marketing plans for five Florida state park destinations and 1 property managed by the Blue Ridge Parkway Association. Work included: • Redesign and launch of new SEO friendly websites. • Increasing digital footprint for properties through creation of Google Maps and Google Adword campaigns. • Design, print and strategic plan distribution of tourism brochures. • Created dynamic email automation through Marketo which personalized customer journey based on responses from inital inquiry through purchase through automated email. • Creation and execution of social media marketing for each property.
David Francis FurnitureE-commerce Marketing Director
Aug. 2014 - Mar. 2020Vero Beach, FLReporting to the President and Owner as the Director of Marketing, responsible for all marketing activity to promote the company both on the B2B side and retail store customers. Responsible for the creation and growth of the online business through both the company E-commerce site and various E-tailers Oversite of all social media forums and general promotions through direct mail, press releases and trade shows. • Creation and maintenance of e-commerce site www.DavidFrancisFurniture.com which allows registered users to selection options and purchase product online resulting in additional 22% overall bottom line revenue. • Established relationship with key E-tail vendors (Amazon, Overstock, Wayfair) creating an additional revenue line and increasing overall sales by 30%. • E-tail maintenance, product enhancements and promotional listings to boost additional sales. • Brought catalog and graphic art production in-house reducing overall Marketing budget by 14% • Created and utilized CRM email system to generated predictive and automated email campaigns to increase web traffic by 87% in the first year. • Creation and maintenance of aggressive Social Media campaigns both organic and paid to increase overall web traffic, specifically to new products. Highlighting a viral Headboard promotion which increased page views by 428% in two days.
Social Generation GroupFounder and Lead Digital Marketing Consultant
Nov. 2011 - Aug. 2016Greater New York City AreaChristine Remsen is a digital entrepreneur who founds, leads and advises companies who are in need of digital, telesales and CRM marketing expertise. Providing full-service strategic marketing and business consulting for B2C and B2B companies to develop, implement, and optimize effective marketing strategies. Services include development of online marketing strategies, campaign and operational implementation, offline marketing programs, product roadmaps, customer and competitive research, market and brand positioning, and PR.
* Set up successful Ebay and Amazon store fronts increasing client sales by 43%
* Conduct ongoing email marketing for both client and employee newsletters. * Launched new web order flow to reduce bounce rate by 5%.
* Successfully creating 'buzz' through effective PR distribution, increasing site traffic by 200%.
Richner CommunicationsMarketing Director
Jan. 2010 - Oct. 2011Long Island, New YorkPublisher of 45+ community newspapers, shoppers and niche publications, including the Pulitzer prize winning Riverdale Press, publications cover NY, NJ and PA as well as www.liherald.com, Nassau County's leading local community website. Marketing Director
Reporting to the Publisher and CEO as the Director of Marketing, responsible for all subscription, acquisition, retention and customer loyalty marketing for the company. Lead for implementing and managing outbound call center, customer service relationship management and social media marketing programs.
ComputershareSr Marketing Director
Mar. 2008 - Jan. 2010New York, New YorkReporting to the EVP of Marketing, primary responsibility for North American marketing for Computershare Plan Managers and Computershare Plan Software divisions. Lead for department in generating leads and direct marketing activities. North American division corporate event planner. Oversight of 3 Marketing Generalists.
-Execution of ‘Thought Leadership’ (www.thoughtcentric.com) website to generate new business by providing value-add industry content through member-only access to white papers, webinars and web based events.
-Created and launched North American lead generation marketing program targeting existing and potential clients for up-selling and cross-selling campaigns.
-Launched pay per click campaigns for webinar series increasing registration by 1% in first month.
-Guided graphic design team to develop brand specific marketing messages.
-Corporate CRM, and webinar administrator.
-Executed outbound call center campaigns to cross-sell clients generating a 25% increase in sales leads.
Juno Online Services LimitedMembership Marketing
Apr. 2001 - Mar. 2003Acquired new ISP customers primarily through direct mail, print and TV. Managed fulfillment duties for company. (CD Rom shipments). Acquired 500 thousand customers annually.
-Exceeded subscriber projections consistently under tight budget constraints.
-Streamlined fulfillment order process resulting in a savings of $5K quarterly.
United OnlineDirector, Acquisition and Retention
Apr. 2000 - Nov. 2007Management of Marketing and CRM. Trained and managed call center sales staff for new customer attainment and customer retention for Juno and NetZero ISP and DSL services. Management of international staff in four countries servicing up to 15 million customers at peak of subscriber growth, servicing across all product lines. Directed Product Marketing, Customer Acquisition and Retention across all sales channels including extensive email marketing, affiliate relationship marketing, search engine acquisition, social media marketing and direct response phone sales.
G&J PublishingMarketing Circulation Manager
Mar. 1999 - Dec. 2000Renewal and Billing Manager for Family Circle and McCall's magazines.
Bill CommunicationsDivision Marketing Circulation Director
Jan. 1998 - Dec. 1999
Brownstone PublishingSr. Marketing Associate
Jan. 1996 - Dec. 1998
Nature PublishingMarketing Associate
Jan. 1995 - Dec. 1996
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