Robbin Farrell

VP Design & Strategy @Dept Agency

Customer Success ManagerArt ProducerMarketing DirectorDirectorEngagement ManagerCustomer ResearcherHead of GrowthBusiness Development ManagerIllustratorCommunication DesignerMarketing Analytics ManagerCreative ProducerBrand Marketing ManagerEntertainmentInvestor & VCPresentation DesignerBrand DesignerGraphic DesignerProduct DesignerUX/UI DesignerConsulting🐦 DesignSales & BizDevMarketingStartup Founder

Robbin Farrell is the Vice President of Customer Experience at Dept Agency, a role she has held with distinction and dedication. With an impressive background in the technology and digital marketing industry, Robbin brings a wealth of experience and knowledge to her position. She oversees the customer experience strategy, ensuring that every interaction between the company and its clients is seamless, enjoyable, and productive. Robbin has an exceptional ability to understand customer needs and translate them into effective and innovative business strategies. Prior to joining Dept Agency, Robbin held several leadership roles in renowned tech companies where she honed her skills in customer service, business development, and strategic planning. Her passion for customer satisfaction and her commitment to executing the company's vision has made her a valuable asset to the Dept Agency team.

People also viewed

Client & Program Coordinator @Larimer SBDC

Director of innovative Partnerships & Projects @Self employed / Contractor

United StatesDirectorMarketing+44 tags

Senior Associate @EY

DPRAdvisorGovernment & Public Services

Serdest PALAOĞLU

Jnr. Django Backend Developer

Sr. Finance Manager @N/A

FP&AFinance

Alexandra Besten

Director Of Programming @Graduate Hilton

CopywritingEmail Marketing ManagerContent Writer+15 tags

Head of Strategy @millionways, Inc.

Investor & VCStartup FounderSport Fan+34 tags

Michael Stelling

Business Owner @Self Employed - Gas Service Station

TraderFinanceConsulting+2 tags

Russell Hinckley

Technical Specialist @Integrated Solutions Consulting

Business Analyst @Exp Realty

FinanceUnited KingdomPortfolio Manager+2 tags

Feedback from Robbin’s ex-colleagues

user-post-1

user-post-2

user-post-3

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

VP CX

Jan. 2023Commerce, Americas

VP CX

Dec. 2021 - Jan. 2023

Vice President of Strategy & Design

Melon TechnologiesVice President of Strategy & Design

Nov. 2019 - Jun. 2021Chicago IL

User Experience Group Manager - Chicago Studio

AvanadeUser Experience Group Manager - Chicago Studio

Mar. 2019 - Nov. 2019Chicago IL

Director of Design Strategy

Lyons Consulting GroupDirector of Design Strategy

Nov. 2016 - Feb. 2019Chicago, IL

Principal CX Consultant

Digi Commerce GroupPrincipal CX Consultant

Aug. 2015 - Nov. 2016Greater Chicago Area• Developed high level wireframes and market entry approaches used in pitches for large box retail • Designed Cognitive Catalog solution for Automotive Parts and Accessories • Led design and production of an in store kiosk system for custom fit products • Developed commerce models and growth strategies for B2B & B2C solutions

Principal UX Designer

Sears Holdings CorporationPrincipal UX Designer

Jan. 2014 - Jul. 2015Hoffman Estates IL• Develop process flows, site maps, wireframes, prototypes, and low/high-fidelity mockups to test and communicate designs across web and mobile platforms • Design products that meet business, brand, and user goals that test assumptions through quantitative and qualitative measures • Work collaboratively with product, development, and UX team members to identify minimal viable products and product enhancements • Maintain a coherent design vision throughout the production process. Follow existing patterns as needed, as well as propose and document new patterns • Gather feedback from users and stakeholders to drive toward a final set of mockups and/or prototypes • Build and maintain personas/archetypes and associated work flows when applicable

E-commerce Product Manager

Sears Holdings CorporationE-commerce Product Manager

May. 2011 - Jan. 2014ChicagoUX • Direct New concepts and directions for creating stronger and easier to use pathways for customers • Create wireframes, site maps, schematics, feature lists, mockups, visual specifications and other artifacts to describe the intended user experience. • Design and specify user interfaces and information architecture using participatory and iterative design techniques including customer interviews, competitive analysis, and other forms of requirements discovery • Produce user personas, storyboards, scenarios, prototypes, and design specifications as needed • Effectively communicate research findings, conceptual ideas and detailed design rationale both verbally and visually PRODUCT • Initiate and participate in product definition from concept through implementation • Create and Present competitive analysis, analytics and market trends to understand competitors and market pressures • Facilitate product strategy decisions

UX Manager Global Trade Platform and FI

Royal Bank of ScotlandUX Manager Global Trade Platform and FI

Sep. 2007 - May. 2011Chicago, IL• Lead application design & usability for leading global online trade finance mobile (iphone, ipad) & desktop web applications. Acted as key liaison between business & IT to ensure achievement of both strategic business objectives and technology requirements. • Design user interfaces for multiple brands, including private-labels. Created usability, accessibility and style guidelines to optimize customer experience, reduce transaction and support costs. (Visio, Axure, Photoshop, Illustrator, HTML, css, javascript, jquery) • Distill details and functions of complex systems into concise, creative diagrams and presentations used to support business development and RFPs, • Develop strategy for innovation of finance applications utilizing semantic technology for future architecture and development. • Manage team of eight, complex timelines and projects in cross-functional team environment. Direct creation and execution of interactive e-learning and sales tools, video projects, podcasts, and customer communications.

Sales Database Development & Web Development

Harley-DavidsonSales Database Development & Web Development

Jan. 2003 - Jan. 2005• Designed, created and maintained web site and online store for 3 dealerships. • Developed internal web application and database that dramatically increased sales closed • Streamlined sales lead process and integrated leads across multiple channels including phone, web and between dealerships

Graphic Design & Photography

HyperfitGraphic Design & Photography

Jan. 2003 - Jan. 2005

Requests

Touchpoint image

0

Looking for a Job

Head of Product Design Opportunity

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

Get Recommended to New Customers

Connect with Like-Minded People

Find a side project

Reach Top Niche Experts

Find Jobs on a Hidden Market

Find a Perfect Co-Founder

Find a Trusted Mentor

Hire Top Global Professionals

See more people like Robbin on Intch

Design

449099 people

15

Lead Software Engineer @ Codename: Magnolia

17

Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc

19

board member @ American Eagle Outfitters Factory

DesignCommunication Designer

63302 people

17

Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc

18

Owner @ Douglas Fisher Creative

42

Senior Mining Engineer @ Riot blockchain