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Work Background
DEPT®VP CX
Jan. 2023Commerce, Americas
MelonVP CX
Dec. 2021 - Jan. 2023
Melon TechnologiesVice President of Strategy & Design
Nov. 2019 - Jun. 2021Chicago IL
AvanadeUser Experience Group Manager - Chicago Studio
Mar. 2019 - Nov. 2019Chicago IL
Lyons Consulting GroupDirector of Design Strategy
Nov. 2016 - Feb. 2019Chicago, IL
Digi Commerce GroupPrincipal CX Consultant
Aug. 2015 - Nov. 2016Greater Chicago Area• Developed high level wireframes and market entry approaches used in pitches for large box retail
• Designed Cognitive Catalog solution for Automotive Parts and Accessories
• Led design and production of an in store kiosk system for custom fit products
• Developed commerce models and growth strategies for B2B & B2C solutions
Sears Holdings CorporationPrincipal UX Designer
Jan. 2014 - Jul. 2015Hoffman Estates IL• Develop process flows, site maps, wireframes, prototypes, and low/high-fidelity mockups to test and communicate designs across web and mobile platforms
• Design products that meet business, brand, and user goals that test assumptions through quantitative and qualitative measures
• Work collaboratively with product, development, and UX team members to identify minimal viable products and product enhancements
• Maintain a coherent design vision throughout the production process. Follow existing patterns as needed, as well as propose and document new patterns
• Gather feedback from users and stakeholders to drive toward a final set of mockups and/or prototypes
• Build and maintain personas/archetypes and associated work flows when applicable
Sears Holdings CorporationE-commerce Product Manager
May. 2011 - Jan. 2014ChicagoUX
• Direct New concepts and directions for creating stronger and easier to use pathways for customers
• Create wireframes, site maps, schematics, feature lists, mockups, visual specifications and other artifacts to describe the intended user experience.
• Design and specify user interfaces and information architecture using participatory and iterative design techniques including customer interviews, competitive analysis, and other forms of requirements discovery
• Produce user personas, storyboards, scenarios, prototypes, and design specifications as needed
• Effectively communicate research findings, conceptual ideas and detailed design rationale both verbally and visually PRODUCT
• Initiate and participate in product definition from concept through implementation
• Create and Present competitive analysis, analytics and market trends to understand competitors and market pressures
• Facilitate product strategy decisions
Royal Bank of ScotlandUX Manager Global Trade Platform and FI
Sep. 2007 - May. 2011Chicago, IL• Lead application design & usability for leading global online trade finance mobile (iphone, ipad) & desktop web applications. Acted as key liaison between business & IT to ensure achievement of both strategic business objectives and technology requirements. • Design user interfaces for multiple brands, including private-labels. Created usability, accessibility and style guidelines to optimize customer experience, reduce transaction and support costs. (Visio, Axure, Photoshop, Illustrator, HTML, css, javascript, jquery) • Distill details and functions of complex systems into concise, creative diagrams and presentations used to support business development and RFPs, • Develop strategy for innovation of finance applications utilizing semantic technology for future architecture and development.
• Manage team of eight, complex timelines and projects in cross-functional team environment. Direct creation and execution of interactive e-learning and sales tools, video projects, podcasts, and customer communications.
Harley-DavidsonSales Database Development & Web Development
Jan. 2003 - Jan. 2005• Designed, created and maintained web site and online store for 3 dealerships.
• Developed internal web application and database that dramatically increased sales closed
• Streamlined sales lead process and integrated leads across multiple channels including phone, web and between dealerships
HyperfitGraphic Design & Photography
Jan. 2003 - Jan. 2005
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