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Work Background
Social Media Team Lead BMW & MINI DACH / TME
Media.MonksSocial Media Team Lead BMW & MINI DACH / TME
Apr. 2024Madrid, Community of Madrid, Spain
Social Media Team Lead BMW & MINI DACH @Media Monks
Media.MonksSocial Media Team Lead BMW & MINI DACH @Media Monks
May. 2023 - Apr. 2024Munich, Bavaria, Germany
Social Media Project Manager MINI DE
Media.MonksSocial Media Project Manager MINI DE
Sep. 2022 - Apr. 2023Munich, Bavaria, Germany
Social Media Manager / Strategist / Consultant // Digital PR Manager // Projectmanager
SelbstständigSocial Media Manager / Strategist / Consultant // Digital PR Manager // Projectmanager
May. 2020* Social Media Strategy, Consulting, Advertising * Content Management, Strategy, Consulting * Performance Marketing specialized on Social Media * Social Media Campaign Management * Digital PR & Communications * Projectmanagement Most recent clients / projects: Sr. Social Media Project Manager MINI DE @ Media Monks Sr. Social Media Manager NEFF @ Media Monks Head of Social Media @ Eighty Dots (var. Projects) Contentmanager @ Zalando / ZMS Social Media & Communications DE / writer @ Pomélo+Co. Social Media Manager @ AD Studio
Social Media & PR Manager global
BIRKENSTOCK DIGITAL GMBHSocial Media & PR Manager global
May. 2016 - May. 2020München, Bayern, Deutschland* Implementation, management and development of the global social media presence of Birkenstock & Birkenstock 1774 Paris * Leading global social media campaigns * Implementation & evaluation of social media monitoring * Central, single point of contact for all social media marketing belongings around the Birkenstock brand * Management of external partners & agencies * Management of international counterparts (USA, Japan, China) * Identification of online collaborations (Influencers) * Development & creation of briefings for content creation * Support in the development of new markets * Projectmanagement between Birkenstock Digital Munich and Birkenstock 1774 in Paris * Responsibility for go-live of the 1774 high-fashion collaborations (e.g. Rick Owens, Valentino etc.) * Paid social strategies & campaign management of the high-fashion collaborations
Social Media Marketing Managerin, Snr.
NICKISSocial Media Marketing Managerin, Snr.
Sep. 2015 - Apr. 2016Munich Area, Germany* Development, support, optimization of social media channels * Conception & management of corporate magazine / blog * Blogger relations / online cooperations * Affiliate Marketing Management * Support in content creation / collection shootings
Online Marketing & Content Manager Shoes & Handbags
Amazon FashionOnline Marketing & Content Manager Shoes & Handbags
Nov. 2014 - Jun. 2015Munich Area, Germany
Marketing & Brand Specialist PCA
AmazonMarketing & Brand Specialist PCA
Jun. 2013 - Oct. 2014Munich Area, GermanyMarketing Instock Management Vendor Management
Intern Marketing, Media, Research - Social Media
Fundamental MediaIntern Marketing, Media, Research - Social Media
Apr. 2013 - May. 2013London, United KingdomDevelop and point out a treatment recommendation of Social Media Activities for Fundamental Media`s clients; Create a report
Working-Student - Manager Marketing & Sales
iSolutions GmbHWorking-Student - Manager Marketing & Sales
Feb. 2013 - Mar. 2013Munich Area, GermanyBlogger Relations Collaborations Social Media Online PR Affiliate Marketing SEO Editor at Corporate Blog ...
Masterandin - Manager Marketing & Sales of SHAVE-LAB
iSolutions GmbHMasterandin - Manager Marketing & Sales of SHAVE-LAB
Sep. 2012 - Feb. 2013Munich Area, GermanyMaster Thesis: Brand-management of start-up companies. Specifications of brand-management in online marketing using the example of the brand SHAVE-LAB.
Intern in International Activities & Events, Global Communications Mercedes-Benz Cars
Daimler AGIntern in International Activities & Events, Global Communications Mercedes-Benz Cars
Nov. 2010 - Apr. 2011Stuttgart Area, GermanyPreparation and implementation of North American International Autoshow (NAIAS) 2011, International Autoshow Geneva 2011 and preparation of Auto Shanghai 2011
Intern - Events & Promotions
Radio ENERGY (Deutschland)Intern - Events & Promotions
Sep. 2005 - Aug. 2006Nürnberg Area, Germany

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