Social Media, digital PR Specialist and Projectmanager
Verified
Global Social Media Expert | Team Leader | Lifestyle and Digital Strategist
Hi, I’m Sonia, a seasoned social media strategist with a proven track record in building and managing global social media ecosystems. My career began at Amazon Fashion as a Brand Specialist. My passion for the fashion industry led my further path with scaling Birkenstock’s global social media presence, crafting innovative strategies that amplified brand visibility and engagement worldwide.
Until recently, I lead a team of 12 social media professionals at Monks, managing BMW and MINI’s social media strategy across Germany, Austria, and Switzerland. My expertise lies in driving impactful digital campaigns, fostering creative collaboration, and delivering measurable results.
Fluent in German, English, French, and Spanish, I bring a global perspective to every project.
Now based in the Canary Islands, I’m blending my passion for lifestyle and digital innovation with opportunities to grow my personal brand and freelance collaborations in the fashion, lifestyle, and creative sectors.
Let’s connect to discuss impactful strategies or potential collaborations!More...