ChaseSenior Strategist Marketing Mortgage Originations | Marketing Default Mortgage, Chase Home Lending
Apr. 2011 - Feb. 2018Columbus, Ohio AreaLed digital forward acquisition, retention and lifecycle marketing strategies driving awareness and digital engagement, quality of sales leads and application goals. Delivered personalized offers and relevant content via digital & direct mail channels, CRM tools, social media, strategic media placements. Used data and insights to make targeting and channel recommendations optimizing programs for greatest ROI.