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Work Background
Creative Director
FUELCreative Director
Jul. 2023 - Mar. 2025London / Dublin
Experience Creative Director
TROExperience Creative Director
Mar. 2022 - Jul. 2023London, England, United KingdomLeading Experience Creative Direction across a roster of premium clients including BMW, Porsche and Under Armour. Passionately connecting the physical and digital dimensions of brand activations to bring online audiences into compelling contact with unforgettable experiences IRL.
Associate Creative Director
Universal Music GroupAssociate Creative Director
Apr. 2021 - Mar. 2022London, England, United KingdomAssociate Creative Director at Universal Music Group for Brands Creating culturally compelling artist-led activations for global brand partnerships.
Freelance Creative Strategy Director
20ten CreativeFreelance Creative Strategy Director
Oct. 2020 - Apr. 2021London, England, United KingdomDriving the development of integrated campaigns spanning music, eSports and lifestyle for global brands.
Post Doctoral Researcher
University of the Arts LondonPost Doctoral Researcher
Sep. 2020 - Jun. 2022London, England, United KingdomPost Doctoral Research Fellow driving the delivery of a specialist work-stream focused on building resilience in the UK's creative and visitor sectors and their value chain by enhancing engagement with digital technologies. Project funded by the UKRI AHRC funded COVID-19 research initiative - Modelling and Supporting the Recovery of the UK's Experience Economy: Enhancing Audience Resilience and Engagement via Digital Methods.
Head of Immersive Entertainment
Happy FinishHead of Immersive Entertainment
Dec. 2019 - Aug. 2020Uniting emerging VR, AR and AI technology with entertainment marketing to create culturally resonant, relevant and rewarding audience experiences that predict social desires and trends before the mainstream
Marketing Production Lead
YouTubeMarketing Production Lead
Mar. 2018 - May. 2019Los Angeles, CaliforniaWorking cross-functionally on YouTube’s Go To Market team leading creative strategy and asset production across unscripted series, features and specials. Primarily responsible for devising launch strategies across a diverse content slate, briefing key art and AV creative out to partner agencies, aligning with internal insights / analytics and on-platform promotional teams to leverage owned media whilst leading communications and managing workflow out to our external production partners. Syncing closely with internal standards and practices, legal and development functions to ensure consistency to brand standards and guidelines. Responsible for project management of all campaign areas including external experiential, media and digital partners. Work nominated for a Streamy Award for Immersive Activation and listed amongst Forbes Top VR Films of 2019.
Head of Branded Entertainment
Pulse FilmsHead of Branded Entertainment
Jul. 2016 - Jan. 2018London, United KingdomExecutive Production, Creative Strategy and Business Development across a range of AVOD projects for clients including EA Sports / FIFA, YouTube / Elton John, Red Bull, Burberry, Vice and others. Experience across advertising, short film and music video production, budgeting, pitching, project management, liaison with external edit and post houses, events production, strategic direction and creative ideation. The Cut Integrated Campaign with YouTube / Universal Music / Elton John Cannes Lions Nominated.
Executive Producer / Founder - White Lodge
BlinkExecutive Producer / Founder - White Lodge
Jan. 2011 - Jul. 2016London, United KingdomWhite Lodge creates high-end fashion content for premium brands. Our work spans global fragrance campaigns for Issey Miyake, print and stills for Ted Baker, digital for Louis Vuitton, Gucci, Moncler and more. A division of Blink Productions.
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