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Work Background
Flex Seal Family of ProductsCreative Writer
Feb. 2020 - Oct. 2023As Creative Writer and head of all international copy, I worked alongside the Creative Director to help tell the story of a world-renowned brand with a domestic audience grab of nearly 20 million impressions & 10% YOY growth. Leading to our team winning a 2020 Shortie Award for innovative dedication to craft. Along with day-to-day copy duties across all platforms for both International and Domestic, I was responsible for producing campaigns, advertising scripts for both social and broadcast, copy for YouTooz packaging, paid ads, A/B testing, CTAs, value props, landing pages, promotional marketing materials, emails, blogs, research, calendar coordination, post delegation, high-profile celebrity and influencer content, as well as viral social media memes. While there, I also helped write the new company brand guide. Collaborating with key creative leads, across multiple departments, we successfully established critical brand voice guidelines & devised a cross-platform training manual to be purposed either for internal instruction or external partnerships, sales, and/or branding initiatives
FreelanceSenior Copywriter & Creative Director
Jan. 2010United StatesAs a professional writer & creator for over 14 years, I've worked with many clients. I got my start writing an award-winning feature-length screenplay and teleplay. While in New York, I worked for boutique studios, brands, and independent producers, writing, developing, and acquiring original film and television properties. I gained experience editing, producing, and creating unique marketing materials. I had the opportunity to edit (video) a television pilot and direct & edit a music video for the award-winning band Sonic Graffiti. Most recently, I created branding and marketing materials for an eclectic group of unique brands including but not limited to; Shine Spirits & Craft Syrups, Cute & Cozy Occult, We Take The Cake, BEP Blue Barrier, G-Cat, Primer Trucking, Divergent Pictures, Cross-Light Pictures, Blind Goat, The Katie Froeschle Foundation, Hedge & Hearth, and FLöK by Bekim’s partnerships with L'Oréal, Oribe, & Baxter.
WEDUIntern, Assistant to the Editor
May. 2005 - Aug. 2005Tampa/St. Petersburg, Florida Area- Assistant to WEDU's lead editor
- Managed accuracy of time codes
- Logged tapes - Gained experience working at a local PBS affiliate level, meeting time-sensitive deadlines and budgeting restrictions.
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