MiraFacebook & TikTok Media Buyer
Oct. 2022 - Aug. 2024United StatesAt Mira, I took full ownership of our Facebook Ads strategy, achieving significant scaling within the first few months. I expanded our digital advertising efforts to include TikTok, where I tested a variety of creatives and landing pages. This initiative led to increased ad spend and higher revenue, focusing on optimizing Meta Ads and landing page performance. Managed and scaled Facebook Ads campaigns, driving substantial growth in engagement and conversions.
We introduced and optimized TikTok advertising, resulting in expanded reach and increased revenue.
Conducted extensive audience segmentation and creative testing, crafting detailed briefs in collaboration with the Creative Director and Influencer Manager.
Analyzed campaign performance using Google Analytics 4 (GA4) and TripleWhale, providing actionable insights to the CEO and CMO.
Solely managed a monthly ad spend of $250,000 to $360,000, consistently increasing investment while maximizing ROI.
By leveraging data-driven strategies and cross-functional collaboration, I successfully enhanced our digital advertising performance and contributed to the company's revenue growth.