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Work Background
OutlierSenior Writer & Copy Editor
Oct. 2023Oakland, California, United StatesAs a Senior Writer and Copy Editor at Outlier, I drive innovation and excellence in content creation and editing by leveraging my extensive writing, editing, and strategic communication expertise. My contributions include: Strategic Content Management: Successfully manage and deliver high-impact content projects on time and within scope, enhancing the quality and effectiveness of written materials. Leadership and Team Building: Led and mentored a team of 20+ writers, ensuring 100% alignment with AI project goals and maintaining high editorial standards, resulting in a 20% increase in content accuracy and coherence. AI Prompting Expertise: Developed and optimized AI prompts to enhance the performance and relevance of AI-generated content, contributing to a 30% improvement in user satisfaction scores. Innovative Solutions: Providing expert consulting on 5+ AI development projects, leveraging subject matter expertise to guide project direction and improvements, resulting in a 40% enhancement in project outcomes and efficiency. Effective Communication: Edited and ranked over 500 AI-generated responses weekly, ensuring clarity, relevance, and grammatical correctness, leading to a 30% improvement in user satisfaction scores. Continuous Improvement: Analyze editorial processes and implement improvements to drive operational excellence and deliver superior content quality. Skills Utilized and Acquired:
AI Prompt Engineering
Content Strategy
Team Leadership
Copy Editing
Project Management
Strategic Communication
Creative Writing
SEO Optimization
Data-Driven Decision Making
Process Improvement
Farinella LLCContract Copywriter
Oct. 2022 - Oct. 2023Oakland, California, United StatesAs a Copywriting Consultant at Farinella LLC, I was pivotal in crafting compelling and impactful content for high-profile clients, including Williams Sonoma, Hewlett Packard, Lucasfilm, and Microsoft. My contributions included: Content Development: Created engaging and persuasive copy for various platforms, including websites, email campaigns, social media, and print materials, enhancing client visibility and engagement. Client Collaboration: Worked closely with clients to understand their brand voice and objectives, delivering tailored content that met their specific needs and exceeded expectations. High-Impact Campaigns: Contributed to successful marketing campaigns by developing strategic copy that resonated with target audiences, leading to increased engagement and brand recognition. Quality Assurance: Ensured content accuracy and consistency by conducting thorough research and meticulous editing, maintaining high editorial standards and alignment with client goals. Project Management: Managed multiple projects simultaneously, meeting tight deadlines and delivering polished and compelling copy that supported client marketing strategies. Skills Acquired and Utilized:
Content Development
Client Collaboration
Strategic Copywriting
Multichannel Marketing
Brand Voice Alignment
Campaign Management
Quality Assurance
Research and Analysis
Deadline Management
Creative Problem Solving
GamerSpeakDigital Managing Editor, Community Manager, Project Manager
Apr. 2019 - Dec. 2023San Luis Obispo, California, United StatesExecuting marketing strategies for GamerSpeak's user-generated content across various gaming properties, I lead a team in implementing tactics to drive product awareness on platforms such as Substack, Discord, Line, and Twitter. I foster relationships with game publishers like Com2US, Netmarble, and Machine Zone while developing online media and configuring guides for grammar, sentence structure, marketing tactics, strategy, SEO, and community engagement. Using proven methods, I consistently boost SEO rankings, session users, and page views by an average of 15% annually. I educate writers to provide authentic feedback to game publishers, conveying sentiments effectively. Additionally, I proactively identify and report issues with game performance, ensuring accurate problem specification. Through effective communication strategies, I increased team members' productivity and efficiency by an impressive 65%. I also take the lead in developing writers into capable Community Managers for the betterment of fellow gamers and game publishers across Facebook, Discord, and Line platforms.
Braden Woodward Digital Marketing ServicesIndependent Consultant, SEO Editor, Copywriting & Editorial Services
Aug. 2018 - Jul. 2024San Luis Obispo, California, United StatesI specialize in solving digital marketing challenges as the founder of a full-service agency. With expertise in strategy, content creation, and web design, I deliver comprehensive solutions. Collaborating with teams and clients, I execute impactful initiatives across Paid Media, Social Media, Web, Content/Video, and more. Key Skills:
- In-depth knowledge of industry trends and techniques
- Proficient in leveraging digital platforms for maximum reach and engagement
- Skilled in content strategy, editorial planning, and copywriting
- Proficiency in multimedia production and utilization of CMS
- Strong understanding of SEO optimization and brand visibility
- Exceptional project management abilities with a focus on meeting tight deadlines
- Working with clients in Crypto/Web 3, Tech, Entertainment, Lifestyle, and Medical fields
- Google Ads, SEO/SEM, website development
- Product go-to-market strategy and rollout
- Social media content creation, paid campaigns, editorial calendars, graphic design, strategy, crisis - communications, community management
- Public relations – press release writing, distribution, media relations
- Event Marketing & Webinars
- Email newsletter creation and distribution, building contact lists
- Video production, scripting writing, and editing
- Influencer/affiliate management
- Webinar hosting, pre, and post-event management
- Blogging, article writing, copywriting, content syndication
Cold to Committed (Novel)Editor, Proofreader
Oct. 2016 - Dec. 2016San Francisco Bay AreaApplied meticulous editing and modifications to enhance one of the top ten novels in 2017, tailoring it specifically for telemarketing and business sales purposes. Expertly crafted the narrative to emphasize the art of building rapport with prospects, honed the skills of negotiating with both large corporations and small businesses, and fostered enduring trust with diverse clients. The novel serves as a valuable resource, offering insights and strategies to cultivate meaningful connections, establish fruitful business negotiations, and forge enduring relationships with clients. Its practical approach equips readers with the tools necessary to achieve multiple successful business and sales endeavors, driving growth and prosperity. Key Skills Acquired:
- Ghostwriting
- B2B/B2C Networking
- Editing and Modification
- Rapport Building
- Negotiation (with both large and small businesses)
- Trust Building
- Business Sales
- Client Relationship Management
- Telemarketing
- Strategic Communication
- Sales Strategy
- Prospecting
Tavern TCGEditor in Chief, Executive, Content Manager
Jun. 2015 - May. 2016San Francisco Bay AreaExemplified professionalism while coordinating a group of twenty writers, producers, editors, and multimedia content creators that are committed to Force of Will, a popular Japanese Trading Card Game [TCG] Strategy and Content Website. Established target demographics and markets through specialized campaigns and public relations efforts. Built an amazing community for fans of the game by collaborating with top-performing competitors. Emerged Top 4 for multiple years in the Nationals competition which was held in Tokyo, Japan.
The Cooks Corner & The Foodie AbroadCreator, Blogger, Writer
Sep. 2012 - Jun. 2020New York City Metropolitan AreaAs a Restaurant and Hospitality Blogger, I independently managed and curated a successful blog focused on restaurant reviews, cook Q&A sessions, and industry insights. With a deep passion for food and expertise in the culinary landscape, I created engaging content that attracted a diverse audience. Key skills that were developed include: - Developed and published high-quality blog posts on restaurant reviews, covering ambiance, service, menu, and food quality. - Conducted in-depth cook Q&A sessions with renowned chefs, providing valuable insights and advice.
Stayed up-to-date with industry trends, researched emerging food concepts, and analyzed noteworthy events. - Cultivated an engaged online community through active audience interaction and thoughtful responses. - Built collaborative relationships with chefs, restaurant owners, and industry influencers. - Established a recognizable brand identity and utilized social media strategies for increased visibility.
Monitored blog performance metrics and optimized content strategy for growth and user experience.
The CuestonianFood Columnist
Jan. 2010 - Dec. 2010San Luis Obispo, California AreaExplored the vibrant food scene in San Luis Obispo County, uncovering local "hidden gems," family-owned eateries, and exciting culinary trends. Created captivating content for college students, featuring restaurant reviews and easy-to-follow recipes, catering to their tastes and budgets. Engaged with the student community by sharing insights on affordable dining options and exciting food events in the area.
New Times SLOFood Writer
Jan. 2010 - Dec. 2010San Luis Obispo, California AreaDemonstrated expertise in exploring and highlighting the diverse culinary landscape of San Luis Obispo County, encompassing restaurants, bars, cafes, and food events. Specialized in discovering "hidden gems," family-owned establishments, and innovative culinary techniques. Utilized strong writing and editing skills to craft engaging food-related articles for the website, showcasing detailed restaurant reviews and enticing recipes. Effectively communicated the unique flavors, experiences, and stories behind each culinary destination, capturing the attention and interest of readers.
Restaurant & Hospitality ManagementGeneral Manager Operations
Apr. 2004 - Apr. 2019New York City Metropolitan AreaGeneral Manager with 15 years of expertise leading fine-dining restaurants in both the heart of Wine Country in California and the vibrant culinary scene of NYC. Cultivated, learned, and developed strong skills in Business Management, Leadership, Communication, and Team-Building. Experienced Business Manager & Leader skilled in Business Management, Leadership, Communication, and Team-Building. Proven track record of maintaining high-volume & fine-dining restaurant standards, driving exceptional customer experiences, and optimizing profitability. Managed businesses with $5 - $10 million in annual revenue. Mentored and guided a team of 20 - 30 staff members, fostering exemplary customer service. Led a successful NYC restaurant brand, handling up to 500+ covers per night. Collaborated closely with renowned chefs to execute American classic dishes. Expanded staff's knowledge of wines, spirits, and beers, providing informed recommendations to guests. Communicated effectively to educate patrons about the nuances of fine dining. Interacted with high-end clients, including named partners, CEOs, celebrities, and athletes. Cultivated a cohesive team environment and contributed to a highly recognized team. Collaborated with colleagues to create outstanding dining experiences. Developed strategies for seasonal menu changes, local events, and fundraisers, driving customer engagement and brand awareness. Key Skills Learned: Business Management:
- Standards
- Operations
- Budgeting
- Growth
- Menu planning
- Vendor management Leadership:
- Motivation
- Coaching
- Team building
- Culture building Communication:
- Personalization
- Education
- Relationship building
- Collaboration Team-Building:
- Recruitment
- Training
- Scheduling
- Collaboration Logistical Tasks:
- Scheduling
- Financial analysis
- Inventory management
- Procurement
- HR management
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