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Work Background
UnyfyProduct Marketing Manager
Jan. 2021GermanyUnyfy is an ethereum-based web3 content and community management system for sports brands, influencers, publishers, and more. Notable clients include Bayern Munich, Borussia Dortmund and more. My responsibilities:
- Developed and Executed Go-to-Market Strategies: Launched 20+ products, resulting in a 35% increase in monthly recurring revenue from existing and new business.
- Optimized Marketing Campaigns: Implemented data-driven marketing campaigns that improved lead generation rates by over 240%.
- Cross-Functional Collaboration: Collaborated with product, engineering, and sales teams to align marketing strategies with product development and customer needs, resulting in a reduction in time-to-market for new products.
- Content Strategy: Created and managed a compelling content strategy that increased organic traffic by 60% and engagement rates by 45% across all social media.
- Customer Insights and Feedback: Conducted market research and competitive analysis, resulting in a rebrand and over 8 new features.
Coupa SoftwareDigital Marketing Specialist
Aug. 2018 - Jan. 2021Freiburg, Baden-Württemberg, Germany• Design and produce digital content for blogs, newsletters, email campaigns, third-party publications, and advertising campaigns.
• Develop and execute digital marketing strategies to drive revenue growth for both the Americas and European segments
• Collaborate and coordinate external agencies and contractors on marketing campaigns
• Constructed flows and developed copy for email nurture campaigns using Pardot and Salesforce
• Manage video scripting, shooting, storyboarding, and assisted in post-production editing for client stories, product demos, and advertising video campaigns. Successes: • Increased lead generation rate by 164% (5.1% to 13.5%) and total leads by over 400% from multi-channel campaigns. • 45% boost in total site traffic from guest posts, blog posts, and social campaigns.
• Email marketing and automation campaigns that delivered 25% more SQLs.
LHA - Investor RelationsAccount Manager
Nov. 2017 - Jun. 2018Greater Los Angeles AreaAssisted with booking institutional investors for quarterly earnings calls
Coordinated client deliverables including press releases, financial reporting and event management
Performed regular market research and created monthly reports for clients
Faraday FutureMarketing and PR Intern
Jan. 2017 - Nov. 2017Greater Los Angeles AreaGlobal automotive and technology company, uniting the latest in sustainable transportation and connected digital ecosystems to redefine future mobility. • Supported both the PR Director and Communications Manager with daily projects, press outreach, and campaign optimization
• Actively researched, compiled, and created daily media and press hit reports distributed to the CFO, PR Director, and CMO
• Managed Faraday Future press site and press email
• Assisted with the composition, edits, and distribution of press releases, media alerts, and teasers sent to select media outlets regarding manufacturing status, funding updates, and product offerings
XsollaPublic Relations and Digital Marketing
Aug. 2016 - Jan. 2017Sherman Oaks, CAe-Commerce platform for video game publishing and distribution. Services included user acquisition, payment solutions, game store building and management, fraud protection, international customer support, and data analytics/visualization. • Assisted Head of PR with daily media reports, press outreach, social media management, and content marketing. • Created social media and public relations calendar with corresponding executable strategies.
• Kept weekly media reports tracking press coverage.
• Managed social media channels and company blog using HubSpot and created bi-weekly analytics reports to measure engagement.
Associated Students at California State University, NorthridgeCopywriter
Jun. 2016 - Jan. 2017Northridge, CA• Created, edited, and distributed long and short-form articles on campus events, clubs, government, and budgeting. Covered Big Show 16, a yearly on-campus concert from initial announcement, social media teasers, and live stream.
• Introduced internal and external communications branding to all distribution channels, which led to a 21% increase in email open rates.
Associated Students at California State University, NorthridgeDigital Marketing and Social Media Intern
Jan. 2016 - Jun. 2016Marketing Department• Supported Head of Marketing in managing numerous social media channels of Associated Students.
• Tasks included creating and distributing social media content intended to keep the student body informed on upcoming events and information.
• Increased Facebook following from student body by 26%, and Instagram following by 33%.
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