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Work Background
Croft Public RelationsCommunications Specialist
Oct. 2023AustraliaBoutique PR agency specialising in public relations, marketing, and media management across including healthcare and social services. Stepped in to lead all aspects of strategy and client management during the Director's leave. ● Stepped up in the Director’s leave to manage a team of communications consultants, providing strategic direction across multiple PR and marketing projects.
● Managing crisis communication and government stakeholder strategies for a large healthcare charity undergoing corporate restructure, ensuring clear messaging and maintaining reputation.
● Overseeing social media marketing and paid advertising campaigns (Meta, Google) for multiple clients, including co-working spaces and retail brands, ensuring compliance and engagement.
● Leading communication and public relations strategies for a new NDIS-funded disability education program, driving awareness and stakeholder relationships.
● Cultivating relationships with local and national media outlets to secure press coverage for clients such as 99 Bikes and Code Blue for Autism, ensuring positive exposure while enhancing brand visibility.
● Monitoring projects and using data to assess communication effectiveness and track performance across campaigns.
Advara HeartCareEngagement Manager
Mar. 2020 - Sep. 2023Brisbane, Queensland, AustraliaLed stakeholder engagement and communication initiatives for Australia's largest cardiology provider, managing key relationships with healthcare professionals, advocacy groups, and government bodies to raise awareness in heart health services. ● Managed a team of 5 stakeholder engagement officers, providing mentorship, performance management, and support in executing communication strategies and community outreach programs.
● Built and maintained strong relationships with key advocacy groups like the Heart Foundation and Stroke Foundation, driving community awareness campaigns around heart disease and high-blood pressure prevention.
● Drove the largest national uptake of Coronary Artery Calcium Scoring Services by collaborating with GPs and specialists, and leading targeted engagement campaigns.
● Orchestrated multiple cardiology education conferences, coordinating speakers and content for 5 events attended by 50-120 participants, all of which achieved Net Promoter Scores (NPS) above 90%.
● Planned and executed community events, including the launch of new cardiology services, delivering targeted communication to GP groups, specialists, and hospitals to ensure awareness and uptake of new offerings.
● Designed and implemented community programs in collaboration with health bodies, including setting up high-blood pressure awareness campaigns at Health & Wellbeing Expos and other public venues.
Man Cave Workwear AustraliaProject & communications manager - Transformation Projects
Aug. 2017 - Feb. 2020Melbourne, AustraliaLed strategic change initiatives and associated communications and engagement plans for this chain of 7 retail stores, driving business growth and efficiency. ● Led the development of the eCommerce communications and marketing strategy, including scoping a national rebrand to strengthen online presence and improve customer engagement.
● Organised national sales manager workshops, presenting strategies to align teams and drive revenue growth across multiple locations.
● Recruited and onboarded staff for all new Brisbane stores, ensuring strong operational fit and alignment with business goals.
● Introduced performance appraisals and workplace safety training, enhancing staff development and compliance across the organisation.
● Implemented lean/just-in-time inventory management principles to optimise inventory and supplier relationships, engaging internal teams to reduce stock costs and increase turnover by 110%.
Clinician ConnectBusiness Manager
Aug. 2016 - Aug. 2017Contract role with a medical staffing start-up, focusing on business development, stakeholder engagement, and project management, working closely with major investors and healthcare providers. ● Prepared and delivered financial reports and cash forecasts to the CEO and board, aligning business strategy with operational goals.
● Managed stakeholder engagement with major investors and healthcare providers, building relationships to support business growth.
● Recruited and led the technical team, driving the successful execution of key development and trial projects.
● Secured an eHealth QLD grant following a successful pitch to Metro North Health Services, enabling a proof-of-concept trial for staffing software in a major hospital.
● Led project management for software development sprints and oversaw the successful trial implementation at Toowoomba Base Hospital, using results to support funding applications.
ServierTraining & Marketing Manager
May. 2012 - Apr. 2015Melbourne, AustraliaDevelopment of training materials, classroom based teaching of Cardiovascular disease aetiology, scientific literature, pharmacotherapy, sales skills and client management systems. Whilst in this role Candace also worked in a cross-functional marketing team responsible for developing bi-annual marketing campaigns and marketing materials for use in the field. Conducting product and pitch testing of campaigns. Key Responsibilities and Achievements:
- Expertise in the cardiovascular portfolio contributed to record sales of Cardiovascular therapy
- Organised and presented plenary sessions at Servier’s national conference
- Translated complex medical information in to communication guidelines
- Conducted product / pitch testing
- Innovation - developed content for a company wide sales training app
- Developed and successfully implemented bi-annual corporate training quiz
- Leadership, one-on-one coaching and class-room based teaching
ServierSenior Executive Representative Hospitals & Primary Healthcare
Nov. 2005 - Apr. 2012Brisbane, AustraliaKey Account Manager responsible for the Cardiovascular portfolio in South Brisbane, Gold Coast and North Queensland hospitals and General Practice Key responsibilities and achievements:
• 11 national sales awards
• Specialist hospital territory of the year
• Largest recruitment of patients for special access scheme (hospitals)
• 2 x territory of the year award (primary care)
• Collaboration with key stakeholders in the Cardiology and Pharmacy departments in two Queensland Health Hospitals - achieving drug formulary listings at both hospitals.
• Pioneered the use of smart tablets as a sales tool in the field - subsequently adopted nationally
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