AppsilonHead of Marketing
Sep. 2022 - Jun. 2023Warsaw, Mazowieckie, PolandPreparing long-term and short-term marketing strategies - being able to communicate them clearly within the team and to the Board,
Preparing and managing marketing budget,
Brand building, lead generation, social media, performance marketing, event marketing, marketing analytics, recruitment marketing, go-to-market strategies
Ensure a strong balance of brand marketing, lead generation, product marketing, go-to-market strategies, recruitment marketing
Working closely with the board/shareholders and other teams, influencing the whole company strategy, and culture,
Managing marketing team (daily tasks, KPIs, OKRs, as well as development paths and team’s well-being),
Evaluating the team members' performance and presenting results to the board,
Presenting the results of the Marketing team to the whole company,
Managing contractors,
Evaluating competitors, and the market, executing research with recommendations,
Cross-team collaboration,
Launching digital products, in cooperation with the Product Discovery team,