My 16 years of hands-on experience in marketing make me a specialist in B2C & B2B environments, where I have a proven track record of success in nurturing leads and retaining customers, contributing to the growth and success of several companies. I have worked with banks, financial institutions, startups, scaleups, and software developers, and my expertise includes managing global teams for financial brands and selecting media and advertising partners.
In addition to my marketing skills, I am also proficient in utilizing grants and government funding to drive business growth. I possess extensive knowledge of databases, advertising, and CRM systems, which has been crucial in my work as a company development specialist, including AI and IT startups. Furthermore, I am skilled in KPIs, OKRs, LTVs, and ARR's, which are essential metrics in any marketing strategy.
My PR activities and excellent public speaking skills, coupled with a keen understanding of analytics tools, make me a well-rounded marketing professional capable of delivering successful campaigns in diverse environments.More...