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Work Background
SprinklrSenior Implementation Consultant
Nov. 2023Dubai, United Arab Emirates
Weber ShandwickSenior Account Executive
Jan. 2023 - Oct. 2023Doha, Qatar
CARMAProduct & Communications Manager
Jan. 2022 - Jan. 2023London, England, United Kingdom● Contributed in the creation of CARMA’s own social media measurement product used by both clients and CARMA team members.
● Built product requirement documents for new products.
CARMASocial Media Consultant
Jul. 2021 - Sep. 2021Dubai, United Arab Emirates● Provided technical training to the current Social Media Monitoring Manager.
CARMASocial Media Monitoring Manager
Apr. 2019 - Jan. 2021LebanonCORE: ● Led a team of 25 team members, including 3 team leaders, covering 3 shifts, to deliver more than 50 daily, weekly and monthly deliverables to clients from around the world including governments and companies in the GCC.
● Served clients in more than 20 countries. These clients included top PR firms like Edelman, Weber Shandwick, BCW, Ketchum, MSL, and others.
● Ensured a high profit margin for my department (23%).
● Met with clients for proposals and upselling.
● Offered my expertise in media measurement & monitoring software including Talkwalker, Brandwatch, Sprinklr, Brand24, Cision, Netbase, and others. TECHNICAL: - Handled the communication between different departments in different countries to put things in action.
- Provided my expertise in media intelligence software like Talkwalker, Brandwatch, Socialbakers, Mention, Brand24, Pulsar, Cision, Zignal and others
- Provided technical training for all employees around the world on all existing software.
- Maintained existing software and set up search queries to generate results from all media channels.
CARMATraffic and Technology Manager
Mar. 2018 - Apr. 2019Lebanon● Handled the communication and client activation between different departments. Tasks included activating print and online monitoring for clients.
● Provided technical training for more than 100 team members in Singapore, Egypt, Lebanon, Portugal and Dubai.
CARMASenior Social Media Technology Specialist
Mar. 2017 - Mar. 2018LebanonSocial Media Software: - Administrator of social media listening and engagement tools.
- Analyzing social media coverage.
- Providing the pricing for clients based on their coverage on social media.
- Researching new social media tools related to listening, analysis and Influencers. - Taking purchase decisions based on CARMA's requirements. - Staying up-to-date with the news and technologies in the social media industry.
- Optimizing keyword setups using Boolean operators to make sure only relevant results are analyzed.
- Providing around the clock support for clients using CARMA's software Training: - Providing training sessions and videos for new hires.
- Evaluating new hires and taking hiring decisions.
- Training existing employees on how to be more efficient while using social media software and excel.
- Training new clients on setups(Boolean operators) and exposing them to the benefits and powers of social media tools. General Technology - Developing new and faster ways to collect data manually from social media platforms.
- Researching different platforms that can help produce better looking reports. Microsoft Office: - Researching plugins that support social media platforms.
- Extracting clean data from the raw data generated by social media listening tools(using formulas).
- Designing dashboards & Infographics. Monitoring - Generating reports involving critical projects/clients: social media crisis analysis.
CARMASocial Media Technology Specialist
Dec. 2015 - Mar. 2017LebanonSocial Media Software: - Administrator of social media listening and engagement tools.
- Analyzing social media coverage.
- Providing the pricing for clients based on their coverage on social media.
- Researching new social media tools related to listening, analysis and Influencers. - Taking purchase decisions based on CARMA's requirements. - Staying up-to-date with the news and technologies in the social media industry.
- Optimizing keyword setups using Boolean operators to make sure only relevant results are analyzed.
- Providing around the clock support for clients using CARMA's software Training: - Providing training sessions and videos for new hires.
- Evaluating new hires and taking hiring decisions.
- Training existing employees on how to be more efficient while using social media software and excel.
- Training new clients on setups(Boolean operators) and exposing them to the benefits and powers of social media tools. General Technology - Developing new and faster ways to collect data manually from social media platforms.
- Researching different platforms that can help produce better looking reports. Microsoft Office: - Researching plugins that support social media platforms.
- Extracting clean data from the raw data generated by social media listening tools(using formulas).
- Designing dashboards & Infographics. Monitoring - Generating reports involving critical projects/clients: social media crisis analysis.
Campus SocietyDigital Marketing Intern
Feb. 2015 - May. 2015- Spread the word about Campus Society.
- Teach colleagues about the advantages and benefits of this new social network for university students and graduates.
National Organization for Organ & Tissue Donation & TransplantationCommunity Volunteer
Nov. 2014 - Dec. 2014- Inform people about organ donation and its importance to society. - Distribute brochures and help in increasing the number of donors in Lebanon.
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