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Work Background
TikTokIndustry Sales Lead, Gaming, EMEA
Feb. 2023London, England, United KingdomI lead a team to help Cross Platform game publishers find success launching, sustaining, and growing their games and communities with TikTok for Business across EMEA
TikTokHead of Gaming, UK & Ireland
Jul. 2022 - Feb. 2023London, England, United KingdomInternal move to the new Gaming team in Global Business Solutions (GBS UK) team to:
• Lead our superstar team of gaming specialists at TikTok
• Be part of the UK senior leadership team
• Grow Gaming revenue via TikTok for Business for all sub-verticals: Mobile, Console & PC Additionally: Interim MoM role as Head of UK+Nordics in TikTok's new Global Gaming org where I led 4 teams (with 4 managers) covering Sales & Client Services in UKI & Nordics
TikTokBusiness Development Director, EMEA - Ad Network
Jan. 2021 - Aug. 2022London, England, United KingdomCreated hundreds of strategic partnerships launching an awesome new Ad network (IAA) with Europe's most premium app publishers, focused on the EU+ Region (Western, Southern & Northern Europe). Also got some great public speaking opportunities at the best gaming conferences globally, e.g: PocketGamer, Gamesforum and GDC.
OneFootballHead of Programmatic Revenue
Nov. 2019 - Dec. 2020Berlin, GermanyMy role was to lead programmatic globally, connecting all the great advertisers and demand partners (Direct + Indirect) to a huge and vibrant community of football fans. By scaling Demand Partners utilising unified auctions/bidding, changing Ad Server working closely with Product & working with great brands this amounted to just over 2/3rds of total company revenue.
KingSales Director
Nov. 2017 - Nov. 2019London, United KingdomJoined as one of the first hires in the newly formed Ads business at King while in stealth (King had just been acquired by Activision Blizzard in 2016).
I had the incredible opportunity to scale the Ads business from initiation ($0) across several roles (Account Management, Product Marketing & Sales Management) to >$100m annual run rate (Q3 2019 AB Earnings Call), learning a ton from well-intentioned missteps and epic successes. Upon leaving I had grown several of King's critical accounts from scratch. I also created dozens of our business processes, marketing materials and upon leaving was executing 90% of my book of business programmatically.
My remit covered all markets globally outside the US selling primarily to Brand Advertisers premium Rewarded Video ad placements within King titles.
KingGlobal Product Marketing Manager
Jun. 2017 - Nov. 2017London, United KingdomDual role with Sales while we ramped up our Ads business, launching new products globally from our London HQ.
KingSales Manager
Jan. 2017 - Nov. 2017London, United Kingdom
Activision Blizzard MediaEMEA Sales Lead
Oct. 2016 - Nov. 2019London, United KingdomIn May 2017 we rebranded from King Advertising to Activision Blizzard Media to reflect the fact our team was the advertising division of Activision Blizzard (owners of King), which was the world’s biggest gaming company with more opportunities to expand beyond just King's portfolio of games. Microsoft then acquired Activision Blizzard. EMEA Sales Lead for Direct Advertisers, IPG, Havas & Independent Agencies (2018-19)
EMEA Sales Lead for Publicis Groupe (2017-18)
All Media Agencies & Direct advertisers (2016-17)
KingSenior Account Manager
Oct. 2016 - Jan. 2017London, United Kingdom
MicrosoftSales Account Manager (Microsoft Advertising)
Nov. 2015 - Oct. 2016London, United KingdomMoved internally to Microsoft London to join the Advertising Sales team (Xbox, Outlook, MSN, Skype) where I repped Maxus, Mindshare & MEC (Group M). Microsoft Advertising was then sold to AOL (HuffPost, Engadget, TechCrunch and a plethora of AdTech companies). Here I became a Video Advertising Specialist and Programmatic Specialist as well as TechCrunch & Engadget Lead, Industry Insights Lead and helped price the then new Outstream Ad Format.
EduitionCo-Founder
Jan. 2014 - Dec. 2015London, England, United KingdomEduition was the first online teaching platform to integrate video and voice capabilities alongside shared collaborative documents, spreadsheets, and whiteboards. Born out of the realisation that high quality tools didn't exist to find tutors and be taught effectively online; Eduition provided a marketplace to connect students to highly rated teachers and offer a system that combined the best aspects of face-to-face teaching with the versatility of online technology. Created by three university friends, Eduition successfully served students and teachers as a market leader in the online education space.
MicrosoftTechnical Account Manager (Microsoft Services)
Sep. 2013 - Nov. 2015Reading, United KingdomHit the ground running as a grad in Microsoft's Services business specialising in Microsoft's top tier Financial sector clients as the client face of Microsoft. Achieved 100% customer satisfaction record and grew every single account. Achieved 41% & 159% growth across 2 FY's. Clients: London Stock Exchange Group, Royal Bank of Scotland/Natwest, Willis, JLT, LV=, Equiniti, Allianz Winner of FY15 Q4 Services Award for providing exceptional customer experience and phenomenal growth of account portfolio.
Imperial College UnionVice President (Education)
Jul. 2011 - Aug. 2012London, United KingdomThe Union is a registered charity with a £7m annual turnover that provides representation, volunteering and welfare services to the 16,000 students at Imperial College London. I was elected in the highest % participated student election in the country where I:
• Introduced a breakthrough video podcasting system across Imperial College for lectures
• Created an online private wiki for student notes, forums and peer-learning • Created a hugely successful You Said We Did & Rep campaign with a 300 person strong team
• Helped Imperial climb 30 places in the Guardian University League Table for student satisfaction with my projects named a core reason
UnileverScientific Researcher, New Discoveries
Jul. 2009 - Sep. 2009Unilever R&D, ColworthAnother research project in Unilever's "New Discoveries" R&D laboratory, this time focused on physical properties of emulsions that were correlated to sensory data for several in development Unilever food & drink products Research focused mainly on soft tribology & rheology.
UnileverScientific Researcher, New Discoveries
Jul. 2008 - Sep. 2008Unilever R&D, ColworthResearch project in Unilever's "New Discoveries" laboratory attempting to correlate sensory data with physical properties across 27 test products for one of Unilever's biggest global brands at one of Unilever’s biggest R&D sites globally.
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