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Work Background
DrivewayLead Web Analyst
Mar. 2022 - Jun. 2024Tigard, Oregon, United States• Leading conversion of Google Analytics implementation to Amplitude
• Managing all aspects of Google Analytics implementation and reporting for Lithia Motors’ online vehicle retail web site, driveway.com
• Determining analytics needs of product managers and executive management and converting those needs into development specifications, implementing required tracking in GTM and reporting in Looker Studio.
• Implementing all relevant tracking pixels for marketing.
• Ongoing monitoring of analytics data.
• Regular reporting and making recommendations for senior management.
DrivewayWeb Analytics Developer
Nov. 2020 - Mar. 2022
Mainz Brady GroupBusiness Intelligence Developer Consultant to Lithia Motors
Aug. 2020 - Nov. 2020Beaverton, Oregon, United States
Course5iSr. Analyst
Sep. 2019 - Apr. 2020Hillsboro, ORData analysis, cleanup and reporting within Intel's marketing department referencing data from the corporate data lake. Also data presentation using Power BI.
Atypical DigitalManager Analytics
Jan. 2019 - May. 2019
Atypical DigitalSenior Analyst
Aug. 2018 - Dec. 2018San Diego, CAOwns and manages technical responsibilities associated with web analytics implementations, technical organic search consulting, integration of various marketing and advertising systems. Integrations between Google Analytics and AdWords, SalesForce, Marketo, etc. Also data presentation and reporting, dashboard creation and data analysis.
Self-EmployedWeb Analytics & I.T. Consultant
Nov. 2016 - Sep. 2019Dutch Flat, CA
6D Global Technologies, Inc.Senior Analyst
Feb. 2016 - Aug. 2018Portland, OROwns and manages technical responsibilities associated with web analytics implementations, technical organic search consulting, integration of various marketing and advertising systems. Integrations between Google Analytics and AdWords, SalesForce, Marketo, etc. Also data presentation and reporting, dashboard creation and data analysis.
Blast Analytics & MarketingAnalytics Consultant
Sep. 2014 - Feb. 2016Rocklin, CAImplementing custom analytics tracking for Google Analytics using Google Tag Manager. Acting as project lead through all phases of client projects, from initial discovery to reporting and optimization. Employing JavaScript and jQuery, Communicating directly with clients via email and online conferencing. Conducting needs assessments and recommending solutions to meet client needs and goals. Leading public Google Analytics training sessions.
CoreTechsCustomer Support Advocate for Weebly
Jan. 2014 - Sep. 2014Redwood City, CAProviding online and email technical support consulting for customers of Weebly.com
Sierra Data SystemsProject Manager
Feb. 2012 - Jun. 2013Auburn, CaliforniaManaged 8 strategic accounts for new development, including Alaska Airlines, Nikon, Clinical Labs of Hawaii and Diagnostic Laboratories. Acted as liaison between clients and development team, to analyze and communicate client software requirements and ensure software complied with client needs. Configured software for clients. Managed technical support for all clients. Tested all new software for errors and compliance with specifications. Trained new clients on our software.
Sierra Distribution Ltd.Director
Feb. 2007 - Sep. 2011Norwich, United KingdomManaged company importing bedside bassinets for sale both to retailers as well as online consumer sales. Responsible for all business management and admin tasks, including customer support, payroll, legal compliance, etc. Took company to profitability within 2 years.
Self-EmployedWeb Development/Internet Marketing Consultant
Jan. 2007 - Feb. 2010Norwich, United KingdomClients included a variety of small businesses in the UK and USA. Developed web sites and HTML/CSS templates for clients and managed their Search Engine Optimization and online marketing via various Pay-Per-Click channels.
Eastern Storage EquipmentWeb/I.T. Manager
Apr. 2005 - Jan. 2007Norwich, United KingdomResponsible for all aspects of the company's I.T. systems, with primary responsibility for web site redesigns and ongoing development and online marketing.
Norfolk County CouncilWeb Development Consultant
Aug. 2004 - Mar. 2005Norwich, United KingdomAnalyzed, designed and developed web-based application for monitoring & reporting on planning applications with Highways Authority implications.
Travel Insurance DirectProgrammer/Consultant
Jan. 2004 - Apr. 2004Norwich, United KingdomDesigned and developed travel insurance sales entry database and reporting system.
VSP Vision CareIntranet Development Consultant
Jan. 2003 - Dec. 2003Rancho Cordova, CaliforniaDesigned, wrote, implemented and documented additional functionality for the Sales Division’s intranet site. Created real-time web-based internal sales reports.
CPS HR ConsultingInternet Development Consultant
Jan. 2002 - Dec. 2003Sacramento, CaliforniaResponsible for all systems analysis and design for a range of web applications for both internal and external clients. Projects included an online application system for airport law enforcement officers, as part of the U.S. Government's security initiative.
VSP Vision CareIntranet Development Consultant
Jan. 2001 - Dec. 2002Rancho Cordova, CaliforniaAdvised & assisted in the redesign, development and deployment of the Sales Division’s intranet. Developed & enhanced modules for the corporate intranet.
Prima PublishingWeb Development Project Manager
Jan. 1998 - Dec. 2001Roseville, CaliforniaManaged all of the company’s web projects, including multiple corporate sites, redesigns of established projects, and development of new sites. Supervised and trained a team of web developers and programmers. Increased corporate awareness of web usability and accessibility issues. Promoted to Project Manager from Programmer/Analyst position.
Intrix Systems GroupLead Programmer/Analyst
Jan. 1996 - Dec. 1998Sacramento, CaliforniaDeveloped Visual Basic front-ends for an online store package. Created new modules for accounting/inventory control management system.
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