C2FODirector Of Product Design
Dec. 2013 - Sep. 2020Fairway, KSJoined C2FO as an early employee and key leader tasked with establishing a UX function from the ground up. Successfully built and scaled the UX team from a single designer to a high-performing team of 12+ product designers and researchers. Championed a transition to modern design tools and processes, including Sketch and Slack, significantly improving collaboration and efficiency. Instrumental in developing and implementing robust design review processes, ensuring seamless handoff to development teams and high-quality product delivery. Provided mentorship to designers and product managers, fostering a culture of growth and learning. Spearheaded the initial development of a design system to ensure consistency and scalability across C2FO's product suite. Played a critical role in defining and designing multiple successful internal and external-facing fintech software products, contributing significantly to C2FO's rapid growth and market leadership.