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Work Background
International Business Development Director
Covalon Technologies Ltd.International Business Development Director
Mar. 2019Miami, FL, United States · RemoteInternational Business Development Director (08/2021 – Present) LATAM Business Development Manager (03/2019 – 08/2021) Promoted to spearhead and execute strategies to expand business opportunities in global markets for Canadian medical device company providing technologies for advanced wound care treatment and infection control in hospitals. Conduct market research to identify trends, opportunities, and potential challenges. Set ambitious sales targets, focusing on increasing revenue. Create and present regular reports and analyses to senior management on business development activities, market trends, and performance metrics. Lead and mentor team fostering environment of continuous learning and development. Highlights: • Established and nurtured key relationships with international clients and partners such as PHMEZ, Panafarma, and Promedon to drive revenue in diverse geographic regions: LATAM, Europe, Middle East, Southeast Asia, Asia Pacific, and Africa. • Collaborated with partner to contribute to massive tender in Mexico consolidating purchases from major key public hospitals throughout the country. • Championed negotiations with suppliers to be awarded three of six products yielding $2M revenue in 2023 fiscal year. • Established key strategic product, collagen matrix, as market leader with 40% share in advanced wound care dressing in Panama translating to $1M in revenue per year. • Launched business in Brazil, passing regulatory process yielding registration approval for key proprietary product, IV Clear establishing presence in key Sao Paolo hospitals and expecting to be #1 in market for 2024 with $2M in revenue. • Ensured compliance to international trade laws and regulations and navigated complexities of operating in diverse legal and cultural environments. • Acted as key ambassador and business promoter during international forums.
Business Development Director and Senior Consultant
SCUDO CONSULTINGBusiness Development Director and Senior Consultant
May. 2017 - Mar. 2019Miami/Fort Lauderdale Area · HybridTasked with strategic expansion of company’s client base and service offerings for consulting firm focused on assisting small business and entrepreneurs develop company-specific business models, and business, marketing, and commercial plans. Provided coaching and training. Proposed and negotiated contracts. Defined lead generation strategies and sources attuned to customer needs. Conducted business intelligence to formulate commercial and marketing strategies. Developed customer categories according business industries in order to present targeted products. Highlights: • Devised and launched Business Success Model event introducing key methodologies for Latin American entrepreneurs to launch businesses in the United States resulting in 1500 participants with 10% convert rate for guidance and coaching sessions.
Country Manager USA
SBA AirlinesCountry Manager USA
May. 2015 - May. 2017Miami/Fort Lauderdale Area · On-siteCountry Manager U.S. (05/2015 – 05/2017) Commercial Director – Pawa Dominicana (10/2015 – 10/2016) Led U.S. subsidiary for airline based in Santo Domingo, Dominican Republic, and SBA Airlines based in Venezuela. Headed commercial unit including sales, marketing, market research, and client service. Highlights: • Revamped commercial strategy growing Miami station revenue from $3M to $30M during 2015 and 2016. • Headed all launch planning for new destinations in Miami, Puerto Rico, Cuba, Aruba, St. Maarten, Jamaica, Curacao, and others generating revenue of $10M. • As County Manager oversaw 40+ direct and indirect reports in operations, administration, and commercial departments while overseeing P&L of $40M. • Increased market share from 20% to 45% in 2017 with $25M in revenue (30% over budget) by redefining U.S. pricing structure and successfully negotiating commercial commission agreements with 150 travel agencies. • Steered negotiation with online travel agencies including Expedia, Travelocity, and CheapOair resulting in $5M in additional sales. • Achieved sales goals of $40M in 2016 for Pawa Dominicana Airlines. • Implemented effective marketing plans that positioned company as leading in airline travel in Caribbean spanning 10 territories including Miami and San Juan.
Senior Sales Manager Unit South Region
LATAM AirlinesSenior Sales Manager Unit South Region
Aug. 2014 - May. 2015Miami, Florida · On-siteSupervised travel agency commercial team of six sales managers for south region of U.S. and Caribbean with portfolio of 200 travel agencies and gross sales of $50M+ per year. • Launched travel agent online platform for 500+ agents in U.S. providing incentives, waivers, group and charter requests, and back-end follow up that boosted customer service experience. • Implemented effective marketing plans that positioned company as leading in airline travel in Caribbean spanning 10 territories including Miami and San Juan. • Championed $1M in sales each year though successful negotiation of charter business for MIA-PUJ route.
Sales and Marketing Director
Global Suppliers LLCSales and Marketing Director
Jun. 2011 - Jul. 2014Miami/Fort Lauderdale Area · On-site
Oakley Optics Brand Manager for Venezuela, Caribbean & Central America
OakleyOakley Optics Brand Manager for Venezuela, Caribbean & Central America
Jan. 2010 - Jun. 2011Caracas, Venezuela · On-site
Biotherm Brand Group Manager
L'OréalBiotherm Brand Group Manager
Dec. 2004 - Dec. 2009Venezuela · On-siteBiotherm's Brand Group Manager (06/2008 - 12/2009) L'Oréal Elvire Senior Product Manager (05/2007 - 06/2008) Lancôme Product Manager (12/2004 - 05/2007)
Trade Marketing Representative
British American Tobacco (CA Cigarrera Bigott)Trade Marketing Representative
Mar. 2003 - Nov. 2004Caracas, Venezuela · On-site
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