TouchBistroDirector, Demand Generation and RevOps
Mar. 2016 - Oct. 2017• Lead Demand Generation at TouchBistro, directly responsible for driving 60-70% of revenue pipeline, while growing company revenues more than 200% three years in a row. • Managed a team of 6, overseeing field marketing, event marketing, marketing content, marketing campaigns, marketing operations, and database operations. • Worked collaboratively with search marketing, customer marketing, events marketing, product marketing, partner marketing, and sales teams to generate more than 3,000 inbound MQLs per month through integrated online and offline campaigns
• Extremely process driven identifying inefficiencies to create scalable solutions to increase productivity
• Work closely with sales to optimize efficiencies using CRM and other sales technologies to help drive more sales per month
• Instilled department-wide reporting to gain month-by-month trends to establish projections and in turn make stronger business decisions
• Accountable for the spend and ROI of over $2.4M in budget each year • Hyper-focused on driving results and retaining great talent