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Work Background
VP, Demand Generation
dominKnowVP, Demand Generation
Aug. 2023Ottawa, Ontario, CanadaDriving predictable growth in revenue through demand generation initiatives that include both marketing generated campaigns as well as sales lead pipeline. Taking a lean team and supercharging our ability to bring value to clients.
Marketing Director
Level AccessMarketing Director
Mar. 2021 - Aug. 2023Toronto, Ontario, CanadaDriving 10x pipeline growth (and counting) since pre-merger to become the largest digital accessibility SaaS solution on the market. Proved scalable growth from early days with hands on execution of paid channels along with operations infrastructure buildout for clear attribution & reporting. Now holding a team of 20+ accountable to achieving revenue goals with a mature demand strategy.
Marketing Director
eSSENTIAL AccessibilityMarketing Director
Mar. 2021 - Aug. 2022Toronto, Ontario, Canada(Acquired by Level Access) Strategically drove pipeline through paid and owned channels to continue the "double every year" mantra. What a ride, and it continues under the merger with Level Access as our new brand
Marketing Director
BriqMarketing Director
Jan. 2020 - Mar. 2021Toronto, Ontario, CanadaDriving new user acquisition and brand engagement in a brand new space in the construction tech industry.
SEM & Lead Generation Manager
DoceboSEM & Lead Generation Manager
Jan. 2019 - Jan. 2020Toronto, Canada Area
Manager, Demand Generation
HubbaManager, Demand Generation
Oct. 2017 - Jan. 2019Toronto, Ontario, CanadaGrowing the Hubba network of brands and buyers and fast-tracking the way they both scale their businesses.
Demand Generation Manager
TouchBistroDemand Generation Manager
Mar. 2015 - Oct. 2017Planning & executing campaigns that produces sales-ready leads through content marketing and personalized nurturing. Managing the CRM, Marketing Automation & landing page optimization tools to support and enable our aggressive growth. With a quickly growing team, I help ensure the increasing number of campaigns run are getting results and can report on specific KPIs.
Marketing Multimedia Specialist
Accubid SystemsMarketing Multimedia Specialist
Sep. 2009 - Sep. 2011• Conceptualized and executed highly engaging interactive product demonstrations, which saw +300% increase in engagement rates for those product pages. • Managed PPC campaigns, budget and analysis ($150k/yr) • Email design, creation, execution and analysis • Graphic design for industry publications print ads & tradeshows - winning award for most memorable ad (June 2011 – EC Magazine) • Video / audio editing for promotional YouTube presence • Consistent social media activity - Twitter 7 YouTube
Digital Marketing Specialist
Trimble NavigationDigital Marketing Specialist
Jan. 2009 - Mar. 2015Overall digital marketing project management and execution in an established B2B tech company. Responsibilities include: • Marketing automation system implementation, design & optimization (Marketo) • Web-CRM lead injection management (SalesForce) • Online campaign design, execution & analysis for upper funnel initiatives • Web analytics & optimization for multiple properties used for future marketing spend • Social media evaluation, content creation, analysis & conversion tracking • Graphic design for web properties, print publications and tradeshow collateral • Front-end web and UX design across various content management systems (Drupal, WP, Joomla) • Copywriting for various web properties • SEO evaluation & optimization strategies & Implementation • Uphold Brand integrity as new acquisitions are absorbed • Video & multimedia support for promotional and webinar videos
Web Marketing Coordinator
Millennium Research GroupWeb Marketing Coordinator
May. 2008 - Mar. 2009• Webinar management & mediation (200+ attendees) • Project Manage launch of new corporate website • Email design, execution & analysis • Design annual buyers guide & tradeshow collateral • Worked closely with the sales team to develop relevant marketing activities & messaging • Brand image officiant & enforcer • Creative development of targeted digital campaigns

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