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Work Background
MasterClassSenior Program Manager, Enterprise
Jan. 2025Led the successful market introduction of MasterClass at Work Accelerator, a micro-learning program tailored for enterprise customers, driving product validation through customer trials and gathering actionable feedback. - Coordinated with cross-functional teams to refine the product offering based on customer insights, improving content relevance and enhancing the learning experience.
- Played a key role in scaling the product to additional customers, ensuring seamless launch and adoption across multiple enterprise accounts.
- Worked closely with active customers to implement MasterClass at Work Accelerator, customizing content to meet specific learning objectives and maximizing user engagement.
- Managed the product’s post-launch phase, analyzing usage data and customer feedback to drive continuous improvements and align content with evolving enterprise needs.
- Collaborated with sales, product, and marketing teams to create tailored customer success stories, showcasing the program’s impact and driving further interest from new prospects. Key Projects:
- MasterClass at Work Accelerator GTM
MasterClassSenior Project Manager, Brand
Jul. 2021 - Jan. 2025San Francisco Bay AreaLed complex, cross-functional marketing initiatives that supported both consumer and enterprise (B2B) lines of business. Partnered closely with stakeholders across marketing strategy, creative, media, and product to ensure seamless campaign execution and team alignment. - Owned end-to-end marketing campaign execution — from brief development and scoping to launch and post-mortem analysis.
- Defined project goals and success criteria, driving alignment across creative, strategy, product, and channel teams.
- Built and managed detailed project plans including timelines, budgets, resource allocation, and communication strategies.
- Facilitated ongoing cross-functional meetings, creative reviews, and leadership checkpoints to keep teams aligned and projects on track.
- Collaborated with marketing operations and analytics teams to track campaign effectiveness and inform creative optimization and resourcing decisions.
- Drove adoption and implementation of OKRs and a strategic roadmap for the enterprise (B2B) marketing team.
- Led planning and execution of high-impact enterprise marketing events, such as ATD and SHRM, to grow brand presence and generate leads. Key Projects:
- Campaign Project Process and Resourcing
- Holiday Marketing Campaigns (2021, 2024)
- Partnership Marketing Campaign Execution
- Enterprise Marketing Conferences Events (ATD, SHRM)
- Enterprise Marketing OKRs & Roadmap Development
Sia PartnersSupervising Senior Consultant
Jan. 2021 - Jul. 2021San Francisco Bay AreaClient: Instagram Organization: Integrated Marketing
Practice Areas: Program Management
Oversaw consultants working on the Meta account.
InstagramProgram Manager
Feb. 2020 - Jul. 2021San Francisco Bay AreaLed high-visibility brand and marketing programs at Instagram, partnering directly with executive leadership, internal stakeholders, and agency partners to execute strategic initiatives that elevated the brand's global presence. - Oversaw a multi-workstream brand evolution program, managing three strategic brand initiatives simultaneously.
- Implemented program management best practices across marketing, including frameworks for chartering, prioritization, stakeholder engagement, and governance.
- Identified, mapped, and actively engaged 100+ cross-functional stakeholders across marketing, design, product, and comms teams.
- Developed and delivered a custom communication management plan tailored to stakeholder roles and preferences.
- Collaborated with brand strategy and design teams to execute and present key deliverables, aligning on messaging, creative, and visual identity.
- Partnered with VP of Marketing to drive executive alignment and socialize new brand strategy across the organization.
- Led agency teams through the design and launch of Instagram’s company website, managing creative development, stakeholder reviews, and approval workflows.
- Planned and facilitated cross-functional reviews for new web content, ensuring alignment on brand, design, and technical implementation.
- Managed project budgets and procurement processes for creative and web development partners.
- Developed processes for managing inbound brand and website requests, improving intake, prioritization, and turnaround time.
- Reviewed and advised on external brand permission and co-branding requests to ensure brand consistency and legal alignment.
Sia PartnersSenior Consultant
Jan. 2019 - Jan. 2021San Francisco, CaliforniaClient: Instagram Organization: Global Brand
Practice Areas: Program Management, Brand Management Client: eBay Organization: Marketing PMO - North America Practice Areas: Project Management, Change Management, Software Implementation
Sia PartnersConsultant
Nov. 2017 - Dec. 2018San Francisco Bay AreaClient: eBay Organization: Global Brand Practice Area: Project Management
eBaySenior Project Manager
Nov. 2017 - Jan. 2020San Francisco Bay Area- Developed project management plan for Brand identity refresh and related website project
- Identified pain points with agency agency engagement and creative approval process - Established operating model for cross-agency collaboration and creative review
- Reported on project status and risk to steering committee including Sr. Director and VP-level stakeholders
- Managing agency partners in the design and development of the new brand website
- Facilitating stakeholder interviews, creative review and leadership review meetings
- Developed and implemented roll-out/change management plan for the new brand identity to over 15,000 employees globally
- Managing type foundry engagement for typeface redesign project
The Clorox CompanyProject Manager
Nov. 2015 - Nov. 2017Oakland, CASupported high-visibility marketing and internal communications programs across Clorox's brand portfolio. Developed foundational project management and operational infrastructure that enabled cross-functional teams to deliver large-scale creative, video, and live event initiatives with consistency and clarity. - Built repeatable processes for managing complex creative deliverables across internal teams and external vendors, improving coordination and execution efficiency.
- Collaborated with cross-functional stakeholders — including marketing, brand, sales, and media planning — to define campaign objectives and drive alignment around timelines, scope, and success metrics.
- Created detailed project documentation, including workback schedules, resource plans, and budgets, to support the execution of brand and internal initiatives.
- Oversaw creative development processes, including scriptwriting, video production, and asset review cycles, ensuring brand consistency and stakeholder approval.
- Managed budgets exceeding $100K per initiative and implemented reporting structures to increase visibility for leadership and sponsors.
- Produced large-scale, internal events with C-suite presenters and 1,000+ attendees, ensuring operational readiness and brand alignment at every touchpoint.
- Facilitated post-project retrospectives to capture learnings and drive continuous improvement within the creative operations team.
The Clorox CompanyCreative Services Intern
Jun. 2014 - Aug. 2014Oakland, CAContributed to the development and execution of strategic creative projects within Clorox’s in-house brand design team. Supported packaging innovation, model production, and team operations across multiple brand initiatives. - Produced high-quality physical and digital models to support packaging innovation and facilitate informed decision-making during creative reviews.
- Collaborated with industrial designers, production artists, and marketing partners to support the execution of brand-consistent, consumer-focused design work.
- Assisted in managing timelines and deliverables for creative projects, building foundational project management skills in a fast-paced environment.
- Monitored quality control for all deliverables produced by the comprehensive model department, ensuring consistency and precision across iterations.
- Helped onboard and train incoming interns and new team members, contributing to team knowledge sharing and operational continuity.
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