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Work Background
Brand Strat By MattOwner
Dec. 2024Boston, Massachusetts, United States
XD AgencySenior Strategist
Nov. 2023 - Dec. 2024
George P Johnson Experience MarketingSenior Strategist
Aug. 2021 - Nov. 2023Greater Boston
George P Johnson Experience MarketingExperience Strategist
Feb. 2020 - Aug. 2021Greater Boston Area
MechanicaBusiness Development Manager
Jul. 2017 - Nov. 2019Newburyport, MAAs a Business Development Manager at Mechanica, I spend my days obsessing over the ever evolving needs of marketers and the marketplace. I work at all stages of the new business funnel including actively prospecting new partners for Mechanica, understanding client requirements, translating those requirements into actionable processes, and ensuring a smooth hand off to internal Brand teams. In addition to on boarding new clients, I also spend my day-to-day with a hand in the external branding of Mechanica including website/blog content, paid/organic social, PR activities, events, and more. When the situation calls for it, and there is no time to waste between prospect knowledge-mining and actual kick-off, I also serve as a Brand Manager. Mechanica is a Next Generation Branding Firm that solves problems and creates opportunities for Restless Marketers. We are...
-STRATEGICALLY DRIVEN to provide a thoughtful and disciplined foundation for the work we create
-CREATIVELY EXPANSIVE through an open model that allows for wide ranging creative solutions
-HUMANLY FIXATED in how we treat each other, our clients and how we engage audiences
adidasNCAA Associate Marketing Manager - SLD
Aug. 2014 - Jul. 2017Canton, MA• Implement regional and national marketing programs that support brand, team, and retail account goals for the Sports Licensed Division of adidas
• Lead all retail marketing initiatives including digital graphics, in-store graphics, product fixtures, media buys, social content, merchandising support, and full adidas concept shop builds. Shop-in-shops range from 300 Sqft to 3,000 Sqft
• Collaborate with Concepts to Consumer in Germany to bring NCAA shops onto theglobal adidas fixture and merchandising system, refreshing 15+ stores per year
• Work with adidas Concept-To-Consumer to bring a visual merchandising/Field Agent team to key license doors aligning the adidas brand across multiple key accounts
• Provide overall planning and strategy for the adidas Campus Ambassador Program consisting of 15 campuses and 65+ ambassadors
• Activate multi-channel marketing strategies to drive sales at retail season long and during peak NCAA moments such as College Football Playoffs and March Madness • Work cross-functionally with the NCAA Business Unit in Portland to bring special event uniforms to life and implement brand communications at brick and mortar retail
• Manage an annual budget of $2m to help surpass category sales goal of $38m
• Act as an operational head for all NCAA marketing projects including invoicing, vendor management, fulfillment warehouse maintenance, and overseeing the Request for Proposal (RFP) process to brief in new agencies
• Utilize Javascript knowledge to collaborate with Demand Planning and Go-To-Market to concept and implement a Blank Inventory Tool to fill an existing sales tool gap
• Work with an agency partner and event fabricator to concept, design, and construct an annual booth at CAMEX (2014, 2015) and Tailgate (2016)
• Partner with internal design to bring a revamped Locker Room sales experience to the 2017 adidas fall sales meeting
ReebokGlobal Social Media Analyst and Strategist (Apprenticeship)
Jul. 2013 - Jul. 2014Canton, MA• Curate weekly and monthly reports on global social engagement with insights for content improvement
• Assist our sports marketing team to provide actionable recommendations/insights for our brand partners
• Work cross-functionally with other teams to best integrate social into brand campaigns and other marketing initiatives
• Provide maintenance for social channels including scheduling content and managing creative assets
• Ideate and curate running and training content monthly for use on new brand website and global social channels
• Develop and execute a plan to launch new All-Terrain Series shoe globally on social including paid media buys
• Monitor brand channels daily to provide meaningful two-way conversation with fitness consumers • Assist in educating and transitioning to new monitoring and publishing tools as well as a physical social command center
Captains of IndustryAccount Services Intern
Jul. 2012 - Aug. 2012Boston, MA• Maintain and update the Captains social media accounts including Twitter/Pinterest and perform analytics for improvement
• Assist the Director of Business Development by researching new business ventures through The List Online and Mirren databases
• Utilize site analytics data to draft monthly client reports and identify topics of interest to improve published content
• Work on a project team to effectively distribute agency content to increase PR and New Business opportunities
• Perform company and industry background research to give a team a greater understanding of a new client opportunity
FuseideasMarketing Intern
Jan. 2012 - May. 2012Somerville, MA• Aggregate PR/News of the client in different media outlets for use in annual reports
• Compile and format customer data for analysis and implementation into databases and reports
• Assist client teams with various marketing tasks on multiple projects • Utilize CRM data and work with Account Directors to reach out to potential new business ventures
• Assemble and analyze materials from various media outlets for use in a brand’s repositioning strategy
Bentley UniversityFirst Year Seminar Peer Facilitator
Aug. 2011 - Nov. 2011175 Forest Street, Waltham, MACo-teach an introductory freshmen class with various topics such as diversity, alcohol education, academic success, and campus resources
DigitasTechnology Enablement Intern
Jun. 2011 - Aug. 2011Boston, MA• Utilized knowledge of websites and HTML to assess and resolve issues with corporate sites
• Applied technology skills to draft Functional Specification documents to establish the function of websites and iPad applications
• Worked in a team of 7 interns to complete a case study to develop an in-depth marketing strategy for a client. Won the case study against four other teams of interns
• Developed knowledge of the JIRA ticketing system to improve the efficiency of the brand technology maintenance process
• Exercised marketing knowledge, HTML, and Adobe Photoshop in order to implement consumer facing digital displays
EntercomMarketing and Promotions Intern
Jan. 2011 - May. 2011Brighton, MA• Called venues ahead of time to ensure the right preparations were made for upcoming WAAF/Mike FM performances
• Assisted the Marketing and Promotions coordinator in planning and executing WAAF/Mike FM appearances
• Used knowledge of customer service to relate with customers on site
• Performed market research to aid the Marketing and Promotions coordinator in possible partnership and affiliates
Bentley UniversityComputer Information Systems Lab Tutor
Sep. 2010 - May. 2013• Utilize knowledge of the web, internet, and computers to tutor students in web coding, Microsoft Excel, and FileZilla • Assist students on various computer assignments and projects
Bentley UniversityOrientation Leader
Jun. 2010 - Jul. 2010• Demonstrated organizational and logistical skills to plan, setup, and execute events aimed at welcoming 970 incoming freshmen. • Facilitated exercises in which to create a more comfortable environment for incoming students
• Acted as an advisor to students by providing assistance to students during academic registration and advising
• Worked in a team of 52 leaders preparing materials and exercises important to welcoming new students
Market BasketGrocery Department, Cashier, Ends Personnel
May. 2007 - Aug. 2011• Create displays of products on sale for a given week in order to increase sales
• Handle monetary transactions as a cashier • Gain skills in customer service and satisfaction
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