HaystacGeneral Manager Content & Social, Haystac
Jan. 2010 - Feb. 2020South Melbourne, VictoriaHaystac (Dentsu Creative) is a leading PR, social and content agency – part of the Dentsu Aegis Network. Built and led team from 0 to 14 strategists and creatives with 90% employee retention. Led > 70
new business pitches and served > 30 client portfolios across education, financial, and consumer brands. Generated $700,000 in recurring annual revenue Secured 5-year contracts and 25% increase on retainers by leading innovative business-firsts for ANZ’s Facebook Live with Naomi Simson and Sanofi’s partnership with Tmall to host live shopping experiences for Chinese consumers.
Delivered > 40 culture-building strategies including live feedback workshop and sessions hosted by industry experts.
Reduced recurring operating costs by $150,000 through developing strong internal capabilities and efficient systems.
Produced work for brands including Kmart, ANZ, BP, Officeworks, Mars, Sensis, Subaru, SodaStream and Melbourne Fashion Week. Spark Communications - Dentsu Aegis (merged with Haystac in 2015) • General Manager 2014-2015
• Head of SPARK 2012-2014
• Account Director 2010-2012 Prior to merging with Haystac, I was General Manager of Spark Communications, a PR agency specialising in sport PR, sponsorship leverage and social media. I led social media and PR campaigns for ANZ, AFC Asian Cup, Australian Grand Prix, AACTA Awards, LA Galaxy, SodaStream, Cbus, Penrith Panthers, AIA Australia, Heinz, Berocca, Samsonite, Melbourne Spring Fashion Week and Melbourne Racing Club to name a few.