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Work Background
GreystarSr. Manager, US Strategic Marketing
Apr. 2018National Marketing investment manager for the Northern California & Desert (AZ/NV) portfolios. Oversee marketing performance analytics to support investment goals. Implement all marketing strategies, including digital, social, and brand awareness, within budget parameters shaped by fund goals. Front-end developer for property and event websites and apps.
GreystarSr. Manager, Property Marketing
Feb. 2015 - Apr. 2018San FranciscoProduct marketing manager and Integrated marketing expert for the Northern California market which encompasses more than 100 properties with over 20,000 units and a development pipeline of 25+ new properties through 2019. Global management of over 400,000 units, Greystar provides a wealth of experience in managing all product types and servicing a diverse group of investors. Combining national oversight with local real estate execution, Greystar Investment Management oversees a $12 billion global real estate portfolio. With a track record of more than $4.7 billion of sponsored multifamily projects in the U.S., the fully-integrated Greystar operating platform provides professional guidance from concept to completion.
Prometheus Real Estate GroupDirector of Marketing
Sep. 2012 - Sep. 2014San MateoBrand and product marketing director, directly responsible for leading and developing a team of 8 marketing specialists. Responsible for lead generation and lease acquisition for 74 communities, plus development pipeline. Developed a Marketing Plan and Strategy that builds alignment among multiple stakeholders regarding strategic direction, initiative priority, and overall marketing objectives for the business. Development and implementation of a digital marketing strategy including SEM, SEO, Link Building, website(s), marketing automation, and content management, with a presence on all major and appropriate social media platforms. Define and analyze metrics, methodologies, and appropriate dashboards to communicate effectively with Operations and Senior Management. Development of budget, manage and report expenses of actual expenditures vs. budgeted items. Provide property teams with standardized selection of branded marketing material, tools and third party vendor program support. Development and implementation of an online reputation management process. Prometheus is the largest private owner of multi-family properties in the San Francisco Bay Area. We specialize in the acquisition, development and management of high quality residential and commercial properties. The firm’s portfolio is comprised of award-winning properties in the best locations throughout the Western United States.
UDRRegional Marketing Director
Sep. 2010 - Sep. 2012Regional Marketing (Sales) Director for 90+ leasing professionals and site managers; Responsible for revenue growth of Pacific Northwest portfolio, including 36 properties totaling 8500 units. Demand Generation, Marketing Automation & Operations; Lead Scoring, Lead Nurturing and Lead Management implementation specialist. Increased traffic yoy by 8.6% and leasing volume by 14.8%. Responsible for tracking, measurement & ROI of sales and marketing; Regional sales trainer for new hires as well as advanced sales training for regional team.
UDR, Inc. (NYSE:UDR), an S&P 400 company, is a leading multifamily real estate investment trust.
Stellar ManagementSales Director/Asset Manager - West
Sep. 2009 - Sep. 2010Management of 20 leasing professionals and site managers; Resonsible for revenue growth of West Coast portfolio, including 6 properties totalling 4487 units with gross revenues of $89MM.
Inherited a quarter over quarter loss scenario (-10%), decreased loss from Q4 over Q3 to -3%, increased revenue from Q1 over Q4 by 1%, and current Q2 over Q1 gain is 3.3%.
Developed and implemented P&Ps for Sales, Marketing and Resident Services as well as sales/marketing training program and materials.
Stellar Management (www.stellarmanagement.com), a mid-sized RIF, is an owner-operator of more than 24,000 apartment units and three million square feet of office space in New York City, Metro Washington D.C., San Francisco, Los Angeles, Chicago and South Florida. Stellar Management employs approximately 800 people, and has offices and management teams based in New York, Metro Washington DC and San Francisco.
Regus GroupArea Sales Manager/Asset Manager
Jan. 2006 - Dec. 2009Property management /landlord rep; C-level negotiations; top tenants JPM/Chase, Goodwin Procter, Blackstone Group, CBS, LG; operation of sales and services with emphasis on marketing & broker relations. 70 leasing transactions valued at $4MM+ in the last 365 days; 180,000sqft; 40% EBITDA
Club OneAthletic Center Director/GM
Jan. 2002 - Dec. 2005Athletic Center Director
Management of a 50,000sqft contract facility; $7.5MM in revenues, 23% EBITDA; (staff of 180+); Strategic/business planning, competitive analysis, budgeting, P&L, payroll, HR; Company trainer for managers/staff in leadership, customer service, team-building, sales, management.
General Manager
Multiple club management with total revenues of $4MM, 17% EBITDA; (staff of 80+); New site launches & re-launches.
Body RevolutionCEO, Founder
Jan. 1999 - Dec. 2002Founder of weight management meal delivery service; Raised start-up capital from VC’s and private investors in excess of $250,000; established strategic plans, business plans, service performance specifications, competitive strategy development, pricing analysis, sales/revenue forecasts, product launch, analysis of distribution/channel issues, and inventory management; Had a team of 10+. Operated for 10 months, put company into black by month three. Developed/implemented marketing and PR plans. Office was located in downtown Manhattan, after WTC attack I chose to close the business.
The Sports Club/LASales Director
Jan. 1999 - Dec. 2001Reebok Sports Club NYC
Cardio Fitness CorpDirector of Sales & Marketing
Jan. 1994 - Dec. 1999Director Sales/Marketing
Regional management of 15 person sales/marketing team; revenues of $12MM; CFC was a division of H.J. Heinz; Clients included JPMorgan, Goldman Sachs, US Trust.
General Manager / Sales Director
Center management (staff of 20+); Disney Five Star Service. New site launches & re-launches.
Sales Director
Top sales person (always in top 5 of 108) three years straight. Trained in the Sandler Selling System;
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