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Work Background
ZwiftSr. Project Manager, Brand and Creative
Oct. 2023 - Feb. 2024United StatesWorking at Zwift I was able to gain insights into consumer behavior while managing CRM & PR projects. Internally, I honed my expertise in file management, webpage updates and social content production. I also led the assessment and implementation of a new PM tool. ACCOMPLISHMENTS:
•Implemented a new PM tool (Wrike) after assessing business needs and vendor fit
• Maintained and revised internal processes; updated request forms, and RACI docs
• Increased CTR by 40% on social and email channels through A/B testing
• Launched three new in- game maps, from conception to go live
ZwiftProject Manager, Brand and Creative
Mar. 2021 - Oct. 2023• Owned evergreen monthly in-game events; collaborated closely with Marketing, CRM, & Social to enhance user engagement
Clif Bar & CompanyCreative Project Manager- Digital and eComm
Jun. 2019 - Mar. 2021At Clif Bar, I contributed to 360-degree campaigns, managing anything from packaging and eCommerce to retail. I also developed strong project scoping and vendor relationship skills, serving as the primary liaison between internal teams and external agencies. ACCOMPLISHMENTS:
• Contributed to +43% conversion WoW through Amazon content and advertising optimization
• Spearheaded collaboration with a local Latina artist for Latin Heritage Month, overseeing outreach, contracts, and final content delivery.
• Worked with outsourcing vendors to prepare final packaging files, reducing the workload on internal teams and ensuring high-quality output.
Kimpton Hotels & RestaurantsDigital Marketing Coordinator
Jul. 2018 - May. 2019San Francisco Bay AreaAs the digital coordinator, I expanded my campaign tracking skills by building matrices and cultivating data that helped inform future campaign spend and audience targeting. ACCOMPLISHMENTS: •Supported Digital and Brand teams to launch over 12 successful marketing campaigns
•Assisted with competitive analysis and market research to learn consumer insights
Young and Hungry creativeCreative Strategiest Intern
Feb. 2017 - May. 2017San Francisco Bay Area• Hosted client meetings with Petaluma Arts Center, and the city of San Rafael to assess their needs
• Conducted qualitative research for the San Rafael Homeless housing first initiative • Facilitated a workshop to create client messaging map as a communication tool for San Rafael Homeless housing first initiative
• Developed creative strategies and recommendations for volunteer and school outreach programs
Career GirlsSocial Media Marketing Manager
Mar. 2015 - May. 2018As a Social Media Manager at Career Girls, I developed my ability to connect with people of all ages, collaborating through community events and video interviews. These experiences have taught me to adapt easily and work effectively across teams. ACCOMPLISHMENTS:
• Created social media content that increased engagement by 80% and followers by 25-85% across platforms
• Conducted community outreach at educational events to foster partnerships and promote out resources
Sandlot Sports NYCSocial Media Consultant & Photographer
Apr. 2014 - Apr. 2014Greater New York City Area• Photographed all dodgeball league games and the social atmosphere after
• Managed all postings and created content on Facebook, Instagram, and Twitter • Assisted in outreach to gain new members by creating social flyers and content
Legacy Photography StudiosLead Photographer
Apr. 2012 - Jan. 2015• Head liaison with schools while photographing on locations, 100+ schools
• Led a team by directing all proper set up of equipment in a timely and professional manner • Managed any special requests and technical issues to ensure the shoot continued on time • Account manager for 5 schools
West ElmHead Cashier
Jun. 2007 - Dec. 2014New Jersey • Supported the growth of the company by establishing phone sales relationships with the warehouse and customers • Trained new employees on all proper check out procedures and client interactions • Managed the handling of customer service issues
• Assisted visual team in constructing seasonal floor sets and updating brand signage within the store
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