Agradoot Ghatak

UX Consultant, Director of User Experience Strategy and Business @ITIE Knowledge Solutions

🔥 Startup FounderUX/UI DesignerProduct DesignerGraphic Designer🐦 Design🧨 ConsultingBusiness AnalystPresentation Designer

I am a values-driven design leader with a history of unlocking value for investors and organizations by building high-performing, low-drama global teams in the real world of prioritization and business trade-offs. I have proven my ability to work with startups, from seed-funded companies to over $70M series B funding, contributed by my design leadership, strategy, and vision, which has a proven record of impacting ROI. Over 20 years of design experience physically lived and worked in 5 different countries (India, Singapore, UK, Germany, US) Unique mix with Computer Engineering and Product Design – Can understand engineers better than any design school graduate. Over nine years of startup experience ( 3 and 1/2 years in KlearNow from seed to series B and another two startups I worked before. I can lead design strategy, which can sell the product. And will have convincing power to investors and stakeholders through proven ROI. I am an extraordinary person. Never conflict with people. Tactical and friendly. Night Owl – Workaholic Can work in any time zone. Have hands-on from Graphic design, Branding, Accessibility, and Interaction Design IVR Wide range of Domain expertise – Healthcare, Logistics, Retail, E-Com, Gaming, Communication, Security, Enterprise Software B2B B2C, Business Processes, API Marketplace, Social Media Experience, Banking, TVRemote, Sports, Insurance, and many more

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Work Background

ITIE Knowledge SolutionsRemote UX Consultant, Director of User Experience Strategy and Business

Jul. 2023San Francisco Bay Area · RemoteRevolutionized user experience strategies, fostering seamless interactions between stakeholders in globally AI-Driven Healthcare Products. Pioneered innovative design methodologies, enhancing transparency and efficiency in customs clearance processes. Crafted visionary UX frameworks, driving cohesive collaboration among cross-functional teams for impactful product development. Key Achievements: - Enhanced user engagement by 40% through intuitive UX designs across desktop, mobile, and tablet platforms. - Streamlined customs clearance workflows, reducing processing time by 25% and errors by 15%. - Led a team of six designers, achieving a 30% increase in productivity through effective mentorship and collaboration. - Implemented data-driven design strategies, resulting in a 20% boost in customer satisfaction metrics. - Spearheaded UX improvements, contributing to a 50% increase in conversion rates within the sales funnel.

KlearNow.AIFounding UX Designer, Manager, Head of UX

Aug. 2019 - Jan. 2023Santa Clara, California, United States · On-siteKLEARNOW is the pioneer in simplifying customs clearance. The company is backed by top-notch leaders from Google, mySQL, DHL, Thought Spot, Tesla, McAfee, etc. The company's primary goal is to bring transparency between brokers, importers, freight forwarders, and various parties involved in international shipment and cargo handling. Agradoot joined KLEARNOW as a principal UX designer and manager to become head of UX, managing a six-person team and working as a full-stack end-to-end designer for desktop, mobile, and tablet-friendly applications. He used to report directly to the company's CTO; he was intensely involved with customers, investors, and advisors and created a comprehensive design for the sale tunnel. His visionary inputs are helping the company with fundraising, sales pitching, branding, and other leadership activities.

Neuhope Inc.Founding Member - UX Design

Jul. 2016 - May. 2020San Jose, California, United States · RemoteNeuhope is a group app, platform, and service to significantly improve the outcome and quality of life for patients experiencing cancer or other chronic disease. The app and platform orchestrate the patient, caregiver, family, friends, medical professionals, and third-party services in a virtual community to benefit the patient. Agradoot designed the solution, which consists of a group app and platform called Hope. It delivers the right information and services to the right people at the right time. These communications and interactions are delivered to them on their mobile devices and other voice-activated assistants, such as Google Home and Amazon Echo.

Halo Cloud TechnologiesFounding Member - UX Design

May. 2013 - Aug. 2019San Jose, California, United States · RemoteHomecare Automated Logical Operations is a hosted, web-based software system to help home health and hospice agencies handle their clinical and business needs and optimize their reimbursement. Agradoot worked as a founding designer involved in end-to-end product design, marketing content, and graphic design.

TIBCOUX Strategist & Manager - TIBCO ActiveMatrix® BPM @ Nimbus

May. 2013 - Jul. 2018Palo Alto, California, United States · On-siteBPM is a discipline involving any combination of modeling, automation, and execution of the business activity. Agradoot has significantly exhilarated TIBCO BPM’s UX culture and the ROI that helped to engage from zero to seven UX designers in two years. Also, it has become a central revenue-generating product line for TIBCO. Agradoot managed the entire BPM UX group and worked closely with TIBCO EUROPE (London and Paris) product owners, stakeholders, and marketing. He was leading the TIBCO Cloud Integration along with enterprise products. Key Achievements: Achieved a 20% increase in user engagement and satisfaction through the delivery of holistic design solutions, seamlessly integrating business, brand, and user requirements within TIBCO BPM's product suite. Spearheaded the successful execution of 10+ end-to-end experiences in collaboration with business stakeholders, graphic designers, and developers, resulting in a 25% reduction in customer support requests and a 15% increase in overall user retention rates.

Chat That IncFounding Member - UX Design

Dec. 2014 - Apr. 2017Los Angeles, California, United States · RemoteChat That is a Social Networking mobile app will allow users to ask questions and share information with the world. Users will be able to ask questions about, seek advice, get a review, or get insight on absolutely any person, place, thing, idea, or concept. Users can do this by chatting with other users in real time. Agradoot was a founding designer involved in the conceptualization of end-to-end product design and marketing.

CiscoSr. Information Architect – Security and Mobility Division

Mar. 2012 - May. 2013San Jose, California, United States · On-siteCisco Identity Services Engine (ISE) is a security policy management and control platform. It automates and simplifies access control and security compliance for wired, wireless, and VPN connectivity. Cisco ISE is primarily used to provide secure access and guest access, support BYOD initiatives, and enforce usage policies in conjunction with Cisco TrustSec. Responsibility : •Designer collaborator and lead strategist of Cisco Identity services engine - widely known as ISE (http://www.cisco.com/en/US/products/ps11640/index.html) •Managed and transformed user experience of several new features of ISE version 1.2 1.0such as ( Reporting, Policy creation, Guest Management, Search, Mobile Device Management, CACertificate design) •Ideation, Conceptualizing and inventing new product opportunities, sketching user experience, prototyping, and visual design. •Creates design awareness, Transforming linear UCD into lean and agile UCD. • Voice of participatory design (Designer as facilitator), Responsible for design review and consultation among Engineering, Marketing, Product management, and other cross-vertical teams. •Study competitor products ( Such as Aruba and Juniper ) and bring next-generation user experience into the CISCO security paradigm •Participate and facilitated various user research and usability study. Also worked directly with the following technologies: -XML, JQuery, HTML 5, CSS 3, Flex UI skinning Key Achievements: - Reduced design iteration cycles by 40% by introducing efficient prototyping and visual design techniques, accelerating time-to-market for new features and updates within the Cisco ISE platform. - Facilitated a 15% increase in cross-functional collaboration efficiency by establishing a unified design review and consultation framework, fostering alignment among Engineering, Marketing, Product Management, and other stakeholders.

Finovera, IncFounding Product Manager – User experience

Jul. 2011 - Mar. 2012Milpitas, California, United States · HybridAgradoot joined Finovera Inc. as a user experience product manager to shape Finovera’s only web-based software product that allows users to organize bills, statements, and documents and manage everything in one ultra-secure online space instead of letting bills, statements, and documents pile up and cause clutter and stress. This product is never before in its nature, so Finovera hired Agradoot as an experienced design architect responsible for designing the overall product experience. Agradoot was a long time consulting with this company remotely from London prior to its direct inception. Key Achievements: - Implemented targeted UX enhancements resulting in a 40% increase in user engagement within the first quarter. - Optimized product workflows, leading to a 25% improvement in system efficiency. - Led the initiative to enhance product accessibility, achieving a remarkable 95% compliance with industry standards.

SapientLead, Digital planning and Social Experience Designer

May. 2011 - Jan. 2012London, England, United Kingdom · On-siteChampioned a collaborative environment within the team of digital designers and user researchers, fostering a culture of innovation and knowledge sharing to consistently deliver cutting-edge User Experience solutions. Orchestrated seamless integration of user insights into design processes, enhancing product/UI specifications and driving tangible business outcomes by translating research findings into actionable design strategies. Key projects and Clients Client: Volkswagen, UK Project: Internal portal Client : Sky: Sky Cloud is a content management solution for one of the UK’s largest free WiFI provider My Sky Week: A SKy TV social media application Sky Mobile: A mobile version of the Sky website Sky Movie Christmas campaign Clinet GSK - Lucozade Lucozade's social media campaign was nominated for best social media design by the British Interactive Media Association. GSK vaccine: A GSK website for medical practitioners Real-time display - And Inhouse AD management product Key Achievements: - Managed the digital planning process, optimizing workflow efficiency by implementing agile methodologies, resulting in a 20% reduction in project delivery timelines and ensuring timely delivery of software and web user experiences. - Implemented a social media engagement strategy, resulting in a 40% increase in user interaction and brand visibility across digital platforms, effectively leveraging social channels to enhance overall user experience and drive business growth.

PayPalLead, User Experience - Product design

Dec. 2008 - Mar. 2011San Jose, California, United States · On-siteSpearheaded user research initiatives, including neuro focus studies, to delve into user behavior and preferences, leveraging insights to refine product designs for enhanced user engagement and satisfaction. Activities: EBAY unified checkout, PayPal iPhone application, Various products of PayPal China, Bill Me Later research design, PayPal with Satandar Bank in UK, PayPal content management system, PayPal for social networking on Samsung phone, Terminology study for PayPal India. Key Achievements: - Led A-B testing initiatives resulting in a 25% increase in user engagement for the eBay unified checkout process, optimizing the user experience and enhancing conversion rates. - Conducted comprehensive terminology studies for PayPal India, refining language and interface elements to resonate with local users, leading to a 40% increase in user retention and engagement, establishing PayPal as a trusted payment platform in the Indian market.

Zensar TechnologiesSr. Consultant, Usability Engineering

Oct. 2008 - Dec. 2008Pune, Maharashtra, India · On-siteCrafted comprehensive user personas, scenarios, and test scripts derived from meticulous user research to inform design decisions and drive intuitive interface solutions for complex applications. Synthesized intricate application functionalities into visually compelling sitemaps, wireframes, and page flows, ensuring seamless navigation and optimal user engagement in alignment with project objectives. Key Achievements: - Led competitive analyses resulting in a 30% increase in user engagement metrics for Perigee's Adobe Flex RIA, surpassing industry benchmarks and solidifying market positioning. - Conducted user goal and task analyses, contributing to a 25% reduction in user errors and a 20% improvement in task completion rates, enhancing overall product usability for Perigee's clientele. - Implemented interactive design solutions, resulting in a 35% decrease in user onboarding time and a 25% increase in user retention rates, ensuring seamless user experiences aligning with business objectives for Perigee's product suite.

NVIDIASr. Researcher and Human Interaction Designer

Mar. 2008 - Sep. 2008Pune, Maharashtra, India · On-siteLed user experience and interaction designer for NVIDIA GeForce 9 Series GPU Control Panel Interfaces for Windows XP and Vista.•Early visualization through sketches and storyboards. • Proposing basic design mock-ups, mostly paper prototyping, which meets scenarios based on personas •Creating Interaction Design Specifications and walkthroughs for further usability testing and development. • HDTV user experience aimed to deliver the best visual computing experience through NVIDIA Graphics cards. Computer Games usability expert - • Usability goals for productivity software differ from those of games (ease of use, speed, etc, versus where challenge and difficulty may be part of the fun) • Usability, Playability Testing, Survivability Analysis, Deep Play, Heuristic Analysis. • Heavy engagement in all visual activities, including hard-core gaming, video, and media content activities. Products: NVIDIA GeForce, PhysX, NVIDIA on Windows 7, Mac, SONY, Nokia

MindtreeUser Experience Lead

Aug. 2006 - Mar. 2008Bengaluru, Karnataka, India · On-siteCrafted a comprehensive Product Design strategy, outlining actionable U.I. enhancements, and streamlining Usability Testing methodologies. Developed User Interface Style Guides, Icon Design Strategies, and Branding Methodologies to ensure cohesive user experiences across platforms. Provided strategic guidance and tactical support for consulting projects and product development initiatives, delivering impactful solutions for esteemed clients such as Dolby Labs, Nokia, Sony, and AIG. Usability and Web/ UI Development Activities: • Worked as a part of a development team and lead UI coordinator for large-scale development projects. • Direct, conceptual, strategic, and tactical creation of robust integrated GUI websites and web application solutions using HTML, DHTML, CSS, and JavaScript. Worked with the development team to ensure any designs produced were practical and efficient to implement. Consulting Project & Product Development: • Kodak Graphics Communication (http://graphics.kodak.com/) • Getronics Pension Planner • Intranet Web Portal- Imperial Tobacco Group. • KRAFT PREP PACK website •EMERSON Corporate Website Information Architecture design (http://www.emerson.com/) • AIG e-Treaty • Media Player for Nokia N700 / N800 • SONY Web application Clients: DOLBY LAB, NOKIA, SONY, AIG, KRAFT Food, Kodak, EMERSON, Getronics, Imperial Tobacco Group

ESPNUser Interface Architect

Jan. 2005 - Aug. 2006Singapore · On-siteConceptualized and executed a seamless user journey for cricinfo.com, enhancing navigation and user experience for cricket enthusiasts worldwide. Innovatively crafted Windows gadgets for Cricinfo, optimizing user engagement and interaction on desktop platforms. • Designed Windows gadgets for Cricinfo. • Managed all phases of software and multimedia projects with effective Usability plans toward users’ goals and business needs for a wide range of clients. • Transitioned all product user interfaces to a new look and feel for web-based applications based on product demos/prototypes. • Performed usability testing and synthesized data into concrete GUI design proposals; presented design ideas using whiteboarding, storyboarding, paper prototyping, flowcharting, and mock-ups. • Created practical visual simulation using Macromedia Flash for developers to gain a better understanding of critical applications.

Spectrum InfomediaWeb and Visual Designer

Jan. 2003 - Jan. 2005Bengaluru, Karnataka, India · On-siteConceptualized and spearheaded the development of interactive CD-ROMs, course materials, and KIOSK interfaces, enhancing user engagement and learning experiences. Designed and implemented the Budget Car Rental Booking website (www.budgetsaudi.com), optimizing the user interface for seamless online booking experiences. Key Achievements: - Led the creation of a multimedia website, "Kitchen by Design," resulting in a 40% increase in website traffic and a 25% rise in user engagement over a six-month period. - Collaborated with cross-functional teams to design and implement a software simulation project, reducing customer support queries by 25% and increasing user satisfaction ratings by 15%.

Arena AnimationAssociate Multimedia Content Creator

Sep. 2001 - Nov. 2002Bengaluru, Karnataka, India · On-siteCollaborated seamlessly with cross-functional teams to craft compelling visual assets that resonated with target audiences. Executed innovative multimedia projects, blending creativity with technical proficiency to deliver impactful storytelling experiences. Multimedia faculty for 3DS Max, Dreamweaver, Macromedia tools

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