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Work Background
Ton van Bragt Design / Communication design & consultancyFounder/ Creative Director
Sep. 2019Netherlands> As a multiple award-winning Dutch design professional with an extensive international career, I have a track record of delivering outstanding solutions in communication design. Most recently, at Procter & Gamble Beauty, I managed the brand, retail, packaging and e-com design for Vidal Sassoon in China, premiumising and enhancing shoppability on shelf and online. For over two decades I have delivered multiple design programmes for Philips Design internationally. I was partner and Creative Director at Design Team in Malaysia for 20 years. > My strength lies in developing solid business strategies into robust, impactful and compelling brand programs that deliver measurable and lasting impact to the business. > I have been a speaker and judge at international design conferences and competitions and a design educator.
Procter & GamblePrincipal Design Manager Hair Care Greater China
Oct. 2017 - Sep. 2019Guangzhou, Guangdong, ChinaPrincipal Design Manager in the Beauty division responsible for brand, packaging, retail and eCom design output of the Vidal Sassoon (VS) haircare brand for Greater China and Japan. Key achievements were the delivery of one product upgrade and 4 newly developed product initiatives.
Dasein Academy of ArtHead of Communication Design / Typography lecturer
Jan. 2009 - Jan. 2010
Dasein academy of artTypography lecturer
Jul. 2008 - Jul. 2010Kuala Lumpur
Center for Advanced Design CenfADHead of Communication Design & lecturer
Jan. 2001 - Dec. 2007Kuala Lumpur, Malaysia
Running Tiger Studios Hong HongFounder/ Creative Director
Jan. 2000Hong KongRunning Tiger Studios takes on projects in the area of branding, brand identity, marketing communications, environmental graphics.
PhilipsConsultant Senior Art Director
Jan. 2000 - Dec. 2017Hong KongIn this role Ton worked on a wide variety of brand and packaging design projects for Philips Design: Beauty, Consumer Lighting, Commercial Lighting, Domestic Appliances, Mobile Phones and Sound Systems.
Philips Design Hong KongSenior Art Director
Apr. 1998 - Jul. 2000Hong KongIn 1998, Ton was headhunted for the role of Senior Art Director at Philips Design Hong Kong and embarked on a redesign of the vast Philips global packaging programme. This work won a Dutch "Good Industrial Design award" in 2001
design team malaysiaFounding Partner & Creative Director
Jan. 1995 - Dec. 2015MalaysiaDesign Team is a full service brand communications design studio, founded by Ming Tung and Ton van Bragt. The company offers services for: Print design, Environmental graphics and Inter-active media.
Ming and Ton have accrued extensive experience in branding and communication design projects in Europe, the USA and Asia. Their work has been internationally recognised and awarded.
Willem de Kooning Academy RotterdamLecturer
Jan. 1993 - Dec. 1996Rotterdam Area, Netherlands
Van Bragt OntwerpenOwner
Jan. 1991 - Dec. 1994The Hague Area, NetherlandsIn 1995 Ton was awarded the German Prize for Communications Design for High Design Quality
(Stamps, Telephone cards, [z]oo diary 1994)
Studio Dumbar (part of Dept)Senior Designer
Jan. 1986 - Dec. 1991The Hague Area, NetherlandsDuring Ton's tenure at the studio the following awards were received: 1991 Type Directors Club New York City Zanders Feinpapiere poster series
1991 ADCN award, Zanders Feinpapiere poster series
1991 ADCN (NL) award, Apple Computer Europe eventstyle for a conference in Cannes, France
1990 D&AD Silver award, Holland Festival poster
1990 D&AD Silver award, PTT Nederland NV corporate identity
1988 D&AD (UK) Silver award, Holland Festival poster
Donald JanssenFreelance Graphic Designer
Jan. 1985 - Dec. 1986The Hague Area, Netherlands
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