iMedia ExposureSocial Media and Brand Manager
Jan. 2020 - Dec. 2020Remote- Manage all branded social media channels (including building out new ones)
- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
- Design and implement campaigns of varying scope on social channels (e.g., product launches, rebrands, awareness campaigns, etc.) Contribute to and manage the company’s social media and brand PR Creating and managing promotional collateral to establish and maintain product image and branding
- Assisting with product development, pricing, and new product launches as well as developing new business opportunities
- Create, manage and curate all social content, including text, image, and video
- Plan and oversee all paid social campaigns, including partnerships with influencers
- Engage with brand followers and fans on social channels
- Create and strengthen partnerships with other brands, social media companies, and influencers