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Work Background
In Women's HealthMember
Jun. 2024In Women’s Health is a community of mission-driven leaders passionate about improving the lives of women. Hosted on a AI-based tech platform, In Women’s Health accelerates the women’s health careers of members through talent development, education, up-skilling and networking.
MedSpa Partners Inc. Associate Director
Jan. 2024Canada & USA · Remote• Conduct in-depth market research to identify emerging trends, opportunities, and challenges in the health education industry, leveraging insights for strategic decision-making to inform growth strategies. • Implement cost-saving measures through the procurement processes to ensure effective purchasing and vendor management and reduce COGs by 58%.
• Ensure optimal allocation and utilization of resources including staff, equipment, and technology to reduce COL by 13%.
• Lead a sales and operations team providing guidance, fostering a collaborative and results-oriented culture to increase sales conversion rates by 13%. • Develop and oversee the implementation of comprehensive marketing strategies that align with the company's objectives, focusing on digital marketing efforts, including SEO, content marketing, paid campaigns, and CRO to reduce CPL and increase lead generation by 59%.
• Provide regular reports on operational OKRs and KPIs to the executive team and stakeholders on the Clinical Advisory Board, and board meetings with C-suite executives and private equity investors.
• Work with various finance, marketing, and operations departments to ensure synergy, and execute comprehensive business strategies that position our company as a leader in health education.
• Foster relationships and leading negotiations with key pharmaceutical and medical device partners to drive revenue growth by over $200K. • Serve as a thought leader in the industry, presenting and representing the company at conferences and events to maintain a strong industry presence.
• Build and oversee budgets, working closely with the finance team to establish forecasts and financial models that support operational initiatives and maximize profitability.
• Drive the strategy of the entire product lifecycle from program scope to deployment through coordinating people, vendor support, and marketing initiatives.
MedSpa Partners Inc. Leader, Education & Business Development
Sep. 2021 - Jan. 2024Canada & USA · Remote• Collaborated with vendors to create an affiliate training program, auditing their existing business operations to identify areas of growth and help drive revenue generation, increasing EBITDA by 12% in 2022.
• Established strategic vendor partnerships that led to a reduction in training costs by over $125,000, optimizing resource allocation and maximizing training program budgets. • Spearheaded the design, development, and launch of 5 medical training courses tailored for physicians and nurses across North America. • Collaborate with medical governing bodies to achieve and maintain education compliance standards and receive accreditation for 4 programs from over 8 respected medical organizations including the American Medical Association, the Royal College of Physicians and Surgeons of Canada, and the Canadian Nurses Association to increase registrations by 100%.
• Prepare and present regular reports to stakeholders, highlighting key performance indicators and progress. Coach the instructing team to maintain an average 4.8 out of 5.0 on participant compliance and satisfaction scoring. • Lead the transition to a learning management system (LMS) to enhance course delivery and tracking. This includes evaluating different systems, contract negotiation, coordinating implementation, and training staff on the new platform.
• Represent the company at industry events and conferences, sharing insights and positioning MSP Education as a leader in the industry. Represent the company at industry events and conferences, sharing insights and promoting our thought leadership in training and education.
• Design and implement comprehensive support programs for the sales team, including training, resources, and tools to enhance their performance and drive sales success.
INTEGA Skin Sciences Inc.Regional Account Manager
Feb. 2020 - Sep. 2021Ontario East and Maritimes• Developed sales and marketing agendas with clients using market trends, quarterly budgets, client demand and a strategic educational focus to increase regional sales by 15%.
• Conceptualized and implemented a transformative service to support clients virtually in 3 weeks, in response to the COVID-19 pandemic to increase monthly sales despite the COVID-19 pandemic.
• Analyzed monthly business reports to outline key issues and opportunities in several brands to design and implement national promotions to drive incremental sales.
• Conducted market research and presented successful prospect pitches to physicians, medical directors and aestheticians, opening three accounts within the first month. • Participated in innovations meetings to share my ideas that were executed nationally including development of a marketing portal for current clients, promotion marketing bundles, product development and more. • Partnered with the National Trainer to develop an online education program using an LMS to support clients virtually in response to the COVID-19 pandemic.
• Worked closely with the VP of Sales & Medical Aesthetics to implement monthly conference calls and a business book club to continue enhancing our own skills and knowledge. • Utilized CRM software Zoho, Power BI and Google Maps to develop an efficient route plan.
WN Pharmaceuticals Ltd.Territory Manager
Jul. 2018 - Feb. 2020Toronto, Canada Area• Grew the most profitable territory in the country by 15% between 2018 and 2020.
• Proficient in sales software including Microsoft Dynamics 365 and Excel, Dynamics CRM, Yammer, SAP Concur, and Power BI.
• Responsible for educating physicians, pharmacists and managers on the most updated market trends using Neilson and McKesson data.
• Placed orders through Mckesson’s online portal Pharmaclik on the client’s behalf.
• Organised and presented at semi-annual Lunch & Learns to educate clients on new products launches and updated market trends.
• Directly negotiated with pharmacists to develop a planogram utilising the 4Ps to maximise sales.
• Attended national sales shows where I networked with other businesses and acquired new clients.
• Presented an overall sales review to the national sales meeting highlighting my achievements for the previous year and providing recommendations which were later adopted nationally.
• Collaborated with the regional account manager to establish stable Rexall Drugstore purchasing. • Chairman of monthly conference calls with the Eastern Canada sales team.
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