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Work Background
Autotrader USClient Success Manager
Jul. 2024Santa Barbara-Santa Maria Area• Developed and maintained customer relationships to ensure satisfaction and retention.
• Drove performance across various product lines, focusing on growing and retaining subscription revenue.
• Provided valuable insights to automotive dealers regarding key business challenges.
Kelley Blue BookRegional Sales Manager
Mar. 2019 - Jul. 2024San Francisco, CA, United StatesAs the Regional Sales Manager at Kelley Blue Book, I was responsible for driving sales of the KBB Instant Cash Offer to a large network of car dealerships in Northern and Central California. By leveraging my deep understanding of the automotive industry and building credibility with clients, I consistently maximized sales revenue and increased customer count. My strategic approach to sales allowed me to achieve significant growth in a competitive market.
Cox AutomotiveBusiness Development Manager
Apr. 2017 - Mar. 2019San Francisco Bay AreaResponsible for the all-new sales of KBB ICO, Dealer.com and Autotrader to 250 franchise and independent car dealerships throughout Northern California and Hawaii, as well as increasing customer count for Cox Automotive. Achieved on average 115% of monthly sales goals by working hand-in-hand with our other business unit representatives and using their knowledge of the dealer to build rapport with the client more quickly and effectively.
Cox AutomotiveBusiness Development Consultant
Jun. 2013 - Apr. 2017San Francisco Bay AreaRetained and grew client base by providing customers with creative revenue-generating marketing and advertising solutions using Cox Automotive products, services, and technologies. Employed excellent teaching and communication skills to educate customers on how to maximize the benefits of the products and services offered by Cox Automotive and their various business units. Increased book of business +22% YoY (2014 over 2013), and additional +18% in 2015. Awards: Western Region Sales Person of the Month April 2013, May 2014, August 2015, January 2016, February 2016, May 2016 and June 2016, October 2016, November 2016, April 2017. Sales Person of Quarter, Q3 2014, Q2 2016.
McClaren San FranciscoGeneral Sales Manager / Marketing Director
Jan. 2013 - Jun. 20134190 El Camino Real, Palo Alto CA, 94306Fisker/McLaren San Francisco and Toyota Sunnyvale are both part of the Price-Simms Automotive Group. Price-Simms Group represents 12 separate dealerships across the Bay Area including Toyota Sunnyvale, Toyota Marin, Ford Fairfield and Mercedes-Benz of Fairfield. As General Sales Manager / Marketing Director for Fisker/McLaren San Francisco, I developed and executed franchise sales and consumer marketing campaigns. Developed and directed in-house marketing, including media buys, print and web design, copywriting, website analytics, social media content, merchandising, event planning and internet sales process. Increased used car sales 13% in first 6 months at McLaren San Francisco. Serving as General Sales Manager at Toyota Sunnyvale, I lead a 30-plus sales team to achieve 8% increase in YOY sales while implementing and training new lead follow-up process. Reported directly to General Manager and responsible for developing marketing strategy for growth of new and used vehicle sales including short and long term advertising plans, sales promotions, staffing needs and compensation plans. Implemented internet sales follow up process and training for internet sales team resulting in 8% YOY growth at Toyota Sunnyvale
British Motor Car DistributorsGeneral Sales Manager / Marketing Director
Apr. 2009 - Jan. 2013San Francisco Bay AreaHired, trained and led 5 person sales and 3-person marketing team that produced 15% YOY growth (2010-2011) and 23% YOY growth (2011-2012). Responsible for all marketing programs including database development, direct mail, display advertising, social media content, event planning and SEO/SEM campaigns on yearly $1 million budget. Reported to CEO and VP of Operations, managed a cross-functional team that included, event coordination, social media content, website content and website analytics. Developed and trained sales staff on lead follow up process. Developed and trained Finance and Insurance Managers on newly implemented menu sales process.
Southwest Dealer ServicesRegional Sales Manager
Jul. 2002 - Nov. 2008San Francisco Bay AreaDirectly responsible for building, managing and retaining client base by providing strategic business development solutions, including new product roll-out, customer relationship development, sales and management training, pay plan negotiations, and order fulfillment. Trained dealership Finance and Insurance Managers using AFIP (Association of Finance and Insurance Professionals) accredited training program to ensure increase department dollar per copy, DMV compliance and increase CSI scores. Certified training of various F&I Managers on average increased by $200 per copy. Achieved on average 108% of monthly sales goals during tenure.
Context MarketingAccount Executive
Feb. 2001 - Jun. 2002Sausalito, CAAssisted development and implementation of strategic marketing plan to new markets for Context Marketing, a marketing and public relations agency. Responsible for organizing promotions, spokesperson training, press tours, media relations, trend analysis and product launches.
BAUGHMAN COMPANYAccount Executive
Jan. 2000 - Jan. 2001Managed various state and federal direct mail campaigns during the 2000 election cycle for The Baughman Company, a political direct mail firm. Coordinated between candidates and company president all aspects of direct mail campaign including, message point coordination, poll analysis, budget, delivery, and creative oversight with design department. Direct mail campaign resulted in 70% of candidates winning election.
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