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Work Background
SuflexUX Designer & Researcher | UX/UI Design, UX Research, Product Design, Product Discovery
May. 2022 - Apr. 2024Member of the product design team at Suflex, designing and maintaining 2 digital products. Accomplishments include: - Understanding user and business needs through Product Discovery, using UX Research methods such as field studies and user interviews, stakeholder interviews, competitive analysis, qualitative usability testings and surveys. - Empowered teams to grasp the impact of design choices on overall user experience and business outcomes by facilitating over 15 dynamics of co-creation and ideation between designers, stakeholders, product and development teams.
- Led more than 4 design workshops across 2 key products, enabling cross-functional teams to tackle complex challenges while prioritizing user experience excellence.
- Co-authored the end-to-end development of 12+ features for Foodcamp, Suflex’s flagship digital product, crafting intuitive UX/UI designs.
- Developed a combination of low and high-fidelity prototypes, facilitating more than 10 comprehensive usability testing cycles, iteratively refining product designs based on user feedback and observed interactions.
- Navigated the intersection of design, technology, and business requirements, collaborating closely with product and development teams to ensure project deliverables meet user expectations while addressing technical constraints.
- Information Architecture: Leveraged strategic tools such as user flows, sitemaps, and service blueprints, mapping out product and service ecosystems, facilitating informed decision-making and holistic comprehension.
- Optimized the company's tag printing feature, resulting in a 52% reduction in interaction time, from 28 seconds to 12 seconds, enhancing overall user efficiency and satisfaction.
Caracho ArquitetosArchitectural Intern | Architecture, Experience Design, UX Research, Wireframing, Prototyping
May. 2019 - Dec. 2019Bauru, São Paulo, BrazilAs a member of an architectural design team, I had the privilege to collaborate with multidisciplinary teams to develop residential architecture projects, where I deepened my understanding of client needs and applied my skills in designing and implementing innovative spatial solutions. - Leading Discovery Processes: Led the discovery process, conducting qualitative research to extract fundamental insights for architectural decision-making. This included detailed analysis of client needs and preferences, ensuring each project met customer expectations. - Customer Journey Analysis: Led the analysis of customer journeys, understanding their interactions and needs at each stage of the architectural project. This detailed understanding ensured that the architectural design not only met aesthetic expectations but also built a harmonious and functional living experience for residents. - Prototype and Model Development: Prototyped and modeled architectural visualizations to communicate architectural design solutions. These prototypes validated ideas and ensured that the design aligned with client expectations, allowing adjustments and refinements before final implementation. - Interdisciplinary Skills and Effective Communication: My previous experience prepared me with a solid foundation in architecture, combined with skills in research, interdisciplinary collaboration, and effective communication. Working as a team and articulating ideas clearly were components of my role, contributing to project success and client satisfaction.
H AidarArchitectural Intern | Prototyping, 3D Modelling, 2D Modelling, Architectural Experience
Jul. 2017 - Dec. 2017Bauru, São Paulo, Brazil- 3D and 2D Modeling: Created 3D models and 2D house blueprints, playing a pivotal role in the development of architectural projects from concept to realization. As a member of the team, I leveraged my expertise to craft detailed 3D models, bringing architectural visions to life. Additionally, I developed 2D house blueprints, ensuring accuracy and adherence to design specifications. - Architectural Experience: Co-created and developed architectural experience, where I collaborated closely with interdisciplinary teams to conceptualize and execute immersive and engaging environments. Through my involvement, I integrated innovative design elements and technologies, enriching the overall experience for end-users.
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