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Work Background
BoardyBoardy Connector
Jan. 2025London Area, United KingdomI am going to chill out with Boardy each week and meet some awesome people. Thanks Boardy!
The Lumen Prize & StudiosChair
Dec. 2024LondonAs Chair of The Lumen Prize & Studios, the focus is on championing the intersection of art and technology. This role involves leading strategic initiatives that empower emerging artists through innovative partnerships with organizations dedicated to promoting creativity. In just a couple of months, significant strides have been made in supporting over 50 projects that harness the power of AI and blockchain technologies. Engaging with a diverse board has fostered rich discussions about how to reshape creative expression through these mediums. Excitement lies in developing frameworks that not only evaluate artistic merit but also ensure alignment with our mission to nurture talent while driving innovation within the industry. Competencies: Leadership Development, Creative Strategy, Emerging Technology Advocacy
The Lumen PrizeCEO
Feb. 2024 - Dec. 2024London, England, United KingdomLumen Prize is the longest-running art and technology prize focused on supporting emerging talent while partnering with organisations that support the arts. We work with artists who leverage emerging technology, crypto, blockchain and AI.
MetaversalCMO
Jun. 2023 - Dec. 2024London Area, United KingdomCMO for an emerging technology venture studio and asset management fund focused on creativity and ownership in Web3 / crypto.
Fossil Group, Inc.Marketing Transformation Consultant
Jan. 2023 - Dec. 2023Transformation Consultant
Warm StormBoard Advisor
Oct. 2022London, England, United KingdomWarm Storm is a forward-looking creator strategy consultancy and technology platform helping brands build compelling creator campaigns for Tiktok and Meta.
Omorovicza CosmeticsBoard Advisor
Nov. 2021 - Oct. 2023Hungarian luxury skincare brand available in premium department stores, spas and online
Ted BakerChief Customer Officer
Apr. 2020 - Nov. 2021London, England, United KingdomAs the Chief Customer Officer at Ted Baker, I had the exciting opportunity to lead global eCommerce, brand strategy, global marketing, and consumer insights. The role involved developing an innovative brand strategy that significantly boosted our market presence. One of my proudest achievements was spearheading efforts that resulted in a remarkable 25% increase in online sales within just one year. This success was complemented by implementing targeted digital marketing campaigns that enhanced customer engagement and elevated our brand awareness by an impressive 30%. Through extensive analysis of consumer insights, I identified key trends that allowed us to improve customer satisfaction scores by 20% year-over-year. Collaborating with talented cross-functional teams was critical; we streamlined our marketing efforts across various channels which not only reduced costs by 15% but also amplified campaign effectiveness. Additionally, launching unique consumer engagement programs led to a fantastic 40% increase in social media interactions. Skills: Digital Marketing Strategy, P&L Management, Consumer Insights, Brand Positioning, Innovation
SEPHORA UKChief Marketing Officer
Apr. 2018 - Mar. 2020London(Feelunique) Responsible for consumer strategy, brand marketing, performance marketing ( acquisition & retention), merchandising, and user experience. I also oversee commercial performance for the UK and International excluding China and France.
Operating board member / Audit committee
Ted BakerNon Executive Director
Oct. 2017 - Mar. 2020London, United KingdomDigital, E-commerce and Consumer focused Non-Executive Director at Ted Baker PLC. Member of the Audit Committee and Nominations Committee.
REVL LTDCo-founder & Chief Marketing Officer
Feb. 2015 - Apr. 2018London, United KingdomMobile first platform focused connecting consumers with the hospitality and entertainment industry through data and machine learning.
MarioTestino+Strategic Advisor
Jan. 2015 - Jul. 2015London, United KingdomClient list included: Omorovicza ( Advisory )
Frescobol Carioca ( Advisory )
Mario Testino + ( Brand strategist - 3INA - JV between Mario & Tom Singh )
Cult Beauty - Growth Advisor
Warehouse - 2012 - Ecommerce & Marketing Director.
French ConnectionMultichannel Marketing Director
Sep. 2012 - Sep. 2014London, United KingdomResponsible for Marketing, PR and Ecommerce for French Connection Globally.
French ConnectionDirector of Ecommerce & Digital Marketing
Jan. 2008 - Feb. 2012Summary: Responsible for management of French Connection Group Global Ecommerce & Direct Marketing.
Arcadia Group LtdFreelance Consultant - Ecommerce & Digital
Nov. 2006 - Dec. 2007Arcadia Group - Marketing Consultant for all Arcadia retail brands. Led marketing agency pitches for digital and brand marketing activities. Also consulted on new catalogue and customer acquisition.
Tortilla Mexican GrillCo-Founder & Advisor / Fractional CMO
Mar. 2006London, England, United KingdomAs Co-Founder and Fractional CMO of Tortilla Mexican Grill since its inception nearly 19 years ago, the journey has been humbling and insightful. Many of the early employees are still with the business and some have returned after many years. We are navigating a period of expansion where we need to modernise the brand, evolve the food and develop a new customer experience. I am involved in all three of those initiatives as the voice of the customer and brand strategist along with leading on commercial performance from an omnichannel perspective. Competencies: Marketing Leadership, Hospitality Management, Consumer Brand Building Our story - https://www.tortilla.co.uk/our-story/
OrangeHead of Music Marketing & Head of Growth / Retention
Jan. 2005 - Nov. 2006Head of Music Brand Marketing (Jan 2006 – Nov 2006) Summary: Responsible for commercial and brand strategy in relation to mobile music propositions and sponsorships. Includes sponsorship management, digital music sales generation overall brand strategy for Orange’s relevance in music. Voted one of the top marketing professionals in the UK in 2006 n Marketing Magazine. Head of Growth & Retention Brand Marketing (June 2005 – Jan 2006) Summary: Managed Orange UK marketing / new media team of 6 focused on product sales and customer retention Received top 10% performance ranking in marketing department. All marketing initiatives were cross channel including retail communications.
Nectar LoyaltySenior Relationship Marketing Manager
Oct. 2003 - Jan. 2005Summary: Responsible for developing CRM and brand marketing strategies for key retail and finance partners in the Nectar rewards program. Won award for Utility marketing campaign of the year for the launch of EDF Energy & Nectar
Bank of AmericaSenior Marketing Manager
Oct. 2001 - Oct. 2003San Francisco CA & Charlotte NCSummary: Developed and executed marketing programs focusing on customer acquisition, CLTV, growth and retention - all from a brand and direct perspective. All programs were cross channel including retail.
EsuranceSenior Marketing Manager
Oct. 1999 - Oct. 2001Summary: Responsible for early stage growth hacking and brand marketing at the first online auto insurance company in the US.
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