Specialized LeasingDirector of Sales And Marketing
Oct. 2009 - Sep. 2023Amman, JordanSales Responsibilities • Managed a diverse portfolio exceeding 55 million Jordanian Dinars (80 million USD), driving impressive revenue growth and market share expansion.
• Formulated and executed annual sales business plans, resulting in a remarkable 15% year-on-year increase in revenue and profit.
• Led a high-performing team of 20 sales officers, providing mentorship and facilitating exceptional results.
• Coordinated B2B sales efforts, fostering skill development through presentations, negotiations, and leadership training.
• Presented data-driven insights and strategic recommendations during weekly sales calls and quarterly board meetings.
• Collaborated with Finance and Operations to ensure sustainable growth and profitability.
• Active member of the Credit Studies Committee, evaluating loan proposals for approval. Marketing Responsibilities • Managed an annual marketing budget exceeding 200,000 Jordanian Dinars (300,000 USD).
• Devised and executed successful yearly marketing plans to optimize brand visibility and lead generation.
• Orchestrated engaging marketing events and sponsorships within education, special needs, and healthcare sectors.
• Established a dominant online presence across all social media platforms.
• Contributed to website development and optimization.
• Conducted database analysis for data-driven decision-making.
• Implemented a chat pod system to enhance customer communication.
• Utilized SEO techniques for website optimization.
• Developed and executed digital marketing campaigns.
• Monitored the performance of the website through set conversions.