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Work Background
WeCo OnlineFounder and CEO
Dec. 2013GlobalConceptualize and oversee the development of the unique collaborative social network that allows anyone to develop their core talents, find a perfectly-matched team, start/join a purpose-driven project, and effectively collaborate to bring it to fruition. ● Combine an understanding of human nature with technological advancement to offer a new way to cooperate, work, and find your passion. ● Provide cutting-edge futuristic vision and guidance to an international team of 40 (assembled through grassroots efforts). ● Employ strong leadership skills to ensure efficient and effective utilization of limited resources, budget, and staff in a startup environment. Notable Achievements: ● Initial Monetization
● Proof of concept established
● Beta 2.0 has been launched
● Initial brand recognition accomplished
● 15,000+ and growing community formed
Tasty ImageCo-Owner
Dec. 2009West Palm Beach, Florida AreaInitiated and oversaw development of a franchise offering of a unique chocolate store concept. This highly integrated model included innovative technology, complex logistics, retail operations, training, and e-commerce. ● Planned, directed, and controlled all functions of the company; monitored and evaluated the performance of different departments. ● Ensured that the company developed a positive image in the market and offered the best products/services to the general public ● Monitored different marketing procedures and ensured that they were profitable for the company and franchisees, while remaining attractive to the consumers. Notable Achievements:
● Established a profitable proof of concept
● Awarded 18 franchises in the USA and overseas
● Generated $2M+ in cumulative (including recurring) revenues
Chocolate Printing CoVP of Global Business Development
May. 2005 - Dec. 2009● Led and coordinated all company sales and marketing functions. ● Devised and implemented key promotional strategies that allowed for exponential expansion. ● Developed, mentored, and inspired international license development team, delivering growth with regional master licensees ● Managed the international license development and marketing, totaling $7,500,000. ● Recruited, trained, supervised, and evaluated 12 department staff. ● Managed all vendors and outside services in support of global license development. ● Analyzed and reported on sales ratios, lead conversion metrics, and cost efficiencies to increase sales from 600%, while simultaneously decreasing spending by 60%. ● Acted as a brand ambassador externally with business leaders and industry colleagues, as well as with key master licensees. ● Conceptualized and oversaw the development of a unique step-by-step licensee recruitment portal as well as cutting-edge online shop for the B2C sales. ● Managed all aspects of the CRM (Customer Relationship Management software), creating efficiency and visibility for senior leadership ● Led and attended external sales efforts at international trade shows & expos ● Acted as liaison between prospects and legal department to ensure a smooth onboarding process. Notable Achievements:
● Developed and implemented a marketing corporate culture, aligning all departments with company’s sales goals. ● Established a profitable proof of concept
● Conceptualized and successfully implemented company’s “cash cow” - a master license program with upfront and recurring revenues
● Sold 230+ licenses in 56 countries spanning in 5 continents
● Generated $30M+ in cumulative (including recurring) revenues
Chocolate Printing CoProduction Manager
Jan. 2004 - Dec. 2005Inwood, NY● Led and integrated the efforts of operating teams in orchestrating resources across multiple shifts. ● Responsible for managing the factory within cost goals and producing sufficient quantities to meet customers’ demands. ● Motivated and engaged associates to collaborate in company goals. ● Acted as sole authority over all site assets and activities. ● Oversaw the production process, drawing up a production schedule. ● Ensured that the production was cost effective. ● Selected and maintained production equipment according to various parameters. ● Monitored product standards and implemented quality-control programs. ● Ensured that the company followed health, dietary and safety guidelines. ● Utilized unique experience as former floor employee to perform comprehensive training by identifying specific inefficiencies, helping both overloaded and underloaded employees find balance, and on-boarding new hires. Notable Achievements:
● Streamlined production process and increased chocolate product output by 400%.
● Renegotiated to attain the best possible terms/prices with all vendors.
● Established a fun, rewarding, and engaging experience for the floor employees through close collaboration. Created activities to boost employee morale and productivity.
Chocolate Printing CoFloor Staff
Jan. 2003 - Dec. 2004Inwood, NY● Performed various chocolate imaging activities as directed by production manager. ● Prepared, packaged, and assembled chocolate for shipping. ● Measured, inspected, monitored, and operated imaging equipment.
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