Chocolate Printing CoVP of Global Business Development
May. 2005 - Dec. 2009● Led and coordinated all company sales and marketing functions. ● Devised and implemented key promotional strategies that allowed for exponential expansion. ● Developed, mentored, and inspired international license development team, delivering growth with regional master licensees ● Managed the international license development and marketing, totaling $7,500,000. ● Recruited, trained, supervised, and evaluated 12 department staff. ● Managed all vendors and outside services in support of global license development. ● Analyzed and reported on sales ratios, lead conversion metrics, and cost efficiencies to increase sales from 600%, while simultaneously decreasing spending by 60%. ● Acted as a brand ambassador externally with business leaders and industry colleagues, as well as with key master licensees. ● Conceptualized and oversaw the development of a unique step-by-step licensee recruitment portal as well as cutting-edge online shop for the B2C sales. ● Managed all aspects of the CRM (Customer Relationship Management software), creating efficiency and visibility for senior leadership ● Led and attended external sales efforts at international trade shows & expos ● Acted as liaison between prospects and legal department to ensure a smooth onboarding process. Notable Achievements:
● Developed and implemented a marketing corporate culture, aligning all departments with company’s sales goals. ● Established a profitable proof of concept
● Conceptualized and successfully implemented company’s “cash cow” - a master license program with upfront and recurring revenues
● Sold 230+ licenses in 56 countries spanning in 5 continents
● Generated $30M+ in cumulative (including recurring) revenues