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Work Background
OwnersBoxSenior Product Manager
May. 2024 - Jan. 2025Kitchener, Ontario, CanadaACHIEVEMENTS
Launched “Player Picks” game for NFL; launched Discount Picks and Correlated Entry functionality; reconfigured roster composition of NBA Salary Cap game; oversaw rebuild of onboarding experience, expanded user deposit, withdrawal and promotional redemption workflows RESPONSIBILITIES
Strategic and Tactical Product Ownership
• Define and articulate product vision and strategy for the OwnersBox suite of daily fantasy games with an eye to understanding industry trends, competitive landscape, compliance obligations, customer needs and constantly simplifying gameplay to encourage growth among casual users
• Collaborate with Development, Marketing, Customer Service, Compliance, Contest Operations and other teams to capture requirements of business asks for continued product and user experience improvements and the build/launch of new game types (including the data feed setup required to support them)
• Prioritize backlog items based on shifting business needs and resource availability; fulfill leadership role in Agile software development process to ensure clear communication and smooth execution of product releases Program Management Oversight
• Oversee multiple project timelines, ensuring they consistently align with strategic business goals
• Manage stakeholder communication to keep all parties/customers informed and engaged
• Construct product release notes for Google and Apple app stores
• Identify risks and challenges as well as mark milestones for senior leadership team and all other stakeholders
SportsnetProduct Manager, Stats & Data Feeds - Rogers Sportsnet/NHL Digital
Jun. 2014 - May. 2024Toronto, Canada AreaACHIEVEMENTS
Received Rogers CEO award for contributions to Sportsnet’s 2023 mobile application relaunch. Owned strategy and implementation of partner data-supported aspects of Sportsnet.ca and SN’s mobile apps, contributing to 80-150% growth in various revenue and audience metrics. Launched award-winning “Live Tracker” product, stateful game pages for multiple sports leagues that leveraged multiple real-time statistical and editorial data from multiple sources, streaming deeplinks and AI-generated video highlights that combined to deliver a rich user experience during live games. RESPONSIBILITIES
• Served as the Product Owner and drove the creation of leading edge digital products that scaled for a national audience
• Managed all aspects of provider partner data feeds leveraged on Sportsnet.ca and within the Sportsnet mobile app (analyzed feed content and structure, identified values to be consumed, created requirements documents for IT team to use as development guidance) • Planned, built and launched free-to-play Fantasy Sports games that offered compelling experiences for fans and premium sponsorship opportunities for brands
• Articulated a compelling product vision, developed roadmaps, defined requirements and wrote specifications, users stories and acceptance criteria
• Grew user traffic; supported and expanded revenue-generating opportunities; oversaw ongoing analysis of the competitive environment, customers, and business goals
• Launched products by working with various Rogers Sports and Media teams (Sales, Marketing, Broadcast Operations, Programming, Editorial, UXD, Procurement and Legal). • Always acted as the voice of and advocate for the end user experience
• Rigorously used analytics to drive product adoption and iteration
• Led product roadmap discussions, participated in product brainstorming, and helped assess technical trade-offs
Unspace InteractiveDirector, Digital Product
Jan. 2010 - May. 2014TorontoACHIEVEMENTS
Built and implemented Girth Music, a qualitative music discovery engine (web app) that allowed clients to find and purchase sync rights (original and licensed compositions) for commercial and film projects based on moods/characteristics that revolutionized a music industry startup’s workflow RESPONSIBILITIES
• Managed, scheduled and coached senior team of software developers/designers at renowned iterative software development consultancy
• Led presentations and business development efforts for prospective clients
• Managed contracts, discovery documents and RFP creation for signed clients
• Product/Project Management responsibilities for numerous products with budgets exceeding $1m [Key clients: The Score Mobile, The Foundation Assisting Canadian Talent on Recordings (FACTOR); Girth Music; The United Nations Global Compact; The Business Model Foundry; The International Development Research Centre; The Center For Disease Dynamics, Economics and Policy; Healthcare 365; Crowdmark]
• Oversaw corporate website and internal time tracking tool, as well as developer blog
• Managed external marketing initiatives, including conference planning, fundraising and social events
Dada Entertainment/BuongiornoContent and Marketing Manager (Consultant)
Jan. 2009 - May. 2014• Led content programming/merchandising of various music distribution/streaming services including “Play.me” (http://playme.com), the “Motime” mobile entertainment platforms (US & CA) , the “Music Box” US mobile entertainment platform and Cellybean, an Android ringtone service
• Managed content programming for a branded MuchMusic ringtone service
• Oversaw label relations as they pertained to ingestion and delivery process
• Executed marketing initiatives including SMS blasts, special content features and contesting
• Assisted with testing functionality and engaging customers through each brand’s social media presence
Telus MobilityContent Programming Specialist (Consultant)
Oct. 2007 - Jan. 2010• Ownership of programming for their full-track music distribution/download service, a $2 million annual business • Oversaw label relations as they pertain to ingestion and delivery process
• Product Management responsibilities, including creating requirements documents and business use case documents for future elements of the strategic product roadmap
• Fulfilled various QA and operations duties pertaining to content ingestion/migration to a new platform
• Contributed to the ringtone service which was a wholly independent product with different platform
MusiwaveContent and Marketing Manager, North America
Jul. 2005 - Apr. 2009• Ran Canadian operations while providing turnkey mobile music distribution and content programming services to Telus as a direct vendor
• Managed relationships with other North American operators, including Comcast, AT&T, Cricket
• Strategized design/functionality of services, executed all competitive analysis/best practices marketing studies, and operated all trials for key North American telecommunication companies
• End to End management of all content programming on operators’ networks (both WEB and WAP)
• Programmed all content on Vodafone Netherlands service, and assisted with UK, AU, NZ services • Managed relationships with Musiwave licensing/royalty partners (labels, SOCAN, CMRRA)
• Oversaw contracts and onboarding of catalogue from new Canadian label partners
• Executed promotional strategies in consultation with licensors and operators’ marketing teams
• Achieved 1 million + downloads in TELUS Mobility’s Music Store prior to service’s first anniversary
Tribute Entertainment Media GroupDigital Product Manager
Nov. 2002 - Jun. 2005• Managed content integration and implementation of new functionality across the Tribute Networks
• Sites included Sony Pictures Canada, Warner Bros. Canada, Empire Theatres, Landmark Cinemas
• Project managed all new business initiatives for Tribute Publishing that featured an online component
• Account management for major partners, including Yahoo! Canada, AOL Canada, Sympatico, Rogers • Managed 9 person web team; oversaw numerous redesigns, relaunches and microsites
• Handled all banner advertisting campaign management; managed corporate site and online media kit
• Created/administered multiple marketing initiatives (contests, weekly branded newsletters, etc.) with Tribute partners, including studios, home entertainment divisions and key lifestyle clients
• Assessment/valuation of content syndication deals for Director of Strategic Partnerships
Yahoo! CanadaProduct Manager (Sports, Entertainment and Media)
Dec. 2000 - Nov. 2002• End to end owner of entire Media vertical within the Yahoo! Canada network (Sports, Fantasy Sports, Music, Movies, Entertainment, Games, Travel, Weather)
• Product Management responsibilities (including IA, SEO and SEM) for all abovementioned properties
• Grew traffic to M&E properties by over 1100%, reaching record-high number of users
• Assisted Business Development and Marketing teams to secure partners and evaluate content deals
• Managed creation and maintenance of 2000 Sydney Olympics microsite, a joint venture between Yahoo! and CBC Sports Online
• Launched first Canadian premium service (Fantasy Hockey)
• Organized Yahoo! Canada Online Song Contest, in conjunction with Ford Canada and BMG Music
• Managed promo/publicity schedule of TELUS World Ski & Snowboard Festival’s concert series
• Created/administered multiple marketing initiatives with major labels/film studios/book publishers/etc.
• Created all original written content on Y! Canada Music, Movies, Sports and Entertainment properties
AOL CanadaProduct Manager (Media and Entertainment)
Aug. 1999 - Dec. 2000• Planned, built and launched AOL Canada Entertainment Channel; grew traffic 5000% in second year
• Responsibilities included all content features/programming updates to Music, Movies, Life, Health, Books, Television, Celebrities, Video and Radio properties
• Managed multiple marketing initiatives with key partners, including labels and studios
• Managed creative partnership with Pangaea New Media, including 1999 Juno Awards webcast
• Worked with Business Development, Marketing and E-Commerce teams to integrate commercial partners, including SamTheRecordMan.com, Chapters.ca and Canadian Tire • Produced online chats with key sports and entertainment industry figures, including Carlos Delgado, Larry Walker, Vince Carter, Curtis Joseph, The Tea Party, Our Lady Peace and Mike Bullard
Subject Matter ExpertSeasoned Pro
Jan. 1989 - Dec. 2023- Juror, Slaight Family Polaris Heritage Prize - Extensive experience with numerous music/entertainment/sports digital media applications across multiple platforms - Proficient with content management software, streaming media/webcasting, audio encoding suites, social media, usability testing, SEO and SEM, AI and machine learning, data mining and general website design/publishing/maintenance - Proficient in all aspects of digital music distribution, including content delivery systems, onboarding/ingestion/publishing, metadata, licensing and royalty agreements - Subject Matter Expert media and public speaking engagements to discuss the impact of technology on the entertainment industry. Outlets include Canada A.M., CTV NewsNet, CP24’s TalkTV, YTV, 102.1 The Edge and Centennial College’s New Media & Journalism Program (guest lecturer) - Broadcast experience (both traditional and online), including hosting shows and/or producing segments for Standard Broadcasting, Iceberg Media, Virtuecast, CHRW-FM and CFRE-FM - Freelance writer and editor (approaching 30 years) on entertainment-related subjects. Publications include Canadian Press, Exclaim!, SamTheRecordMan.com, The Gate, London Music News as well as official artist biographies, published liner notes in commercially released albums and box sets. - Contributed to pop-culture guides for youth-oriented publications and music-related corporate brochures - Freelance artist/tour management, concert promotion, talent booking, music retail and merchandising experience - Live sound/studio engineering experience; includes credited sequencing/mixing on commercially released special projects for PolyMedia - Extensive DJ work in North America and England, ranging from club work for 102.1 The Edge to ‘opening slots’ commissioned by House Of Blues, Emerge Concerts and numerous artists including Nine Inch Nails, The Stone Roses, Dandy Warhols, Spiritualized, The Wonder Stuff, Catherine Wheel and many more
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