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Work Background
RocketReachSenior Director, Data & Business Operations
Jun. 2023New York City Metropolitan AreaAn intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and most accurate contact database. Leading strategic initiatives at the intersection of business and data, partnering with executives
and leaders across finance, product, sales, marketing, and customer success to identify and capitalize on opportunities that drive revenue and profitability.
> Reporting to the CFO as the Head of Data and Business Operations, leading cross-functional
teams in data engineering, analytics, BI, and GTM Ops (sales/marketing/revenue ops)
> Spearheaded Salesforce optimization and other GTM initiatives, driving data-driven
decision-making and operational excellence across the GTM organization.
> Proposed and developed a customer lifecycle framework, leading to successful product
engagement initiatives, resulting in lower churn across a major swath of our customer base.
> Key contributor to board presentations and executive decision-making, focusing on business reporting, KPIs, and strategic initiatives that enhance company performance.
> Led process improvement initiatives across sales, finance, and cross-system integrations,
driving operational efficiencies and optimizing revenue recognition.
Focus Areas: GTM efficiencies, churn visibility and mitigation, revenue metrics, retention
strategies, customer acquisition, cross/up-sell opportunities, product engagement, and lifecycle
management.
15FiveHead of Data & Analytics
Feb. 2023 - Jun. 2023New York City Metropolitan AreaEmployee engagement and performance management platform As Head of Data, I helped transform data operations to support a more insights-driven culture, directly contributing to revenue growth and operational improvements.
> Partnered with finance and operations to establish new KPIs, instill a measurement-driven
culture, and uncover high-impact business opportunities.
> Enhanced customer lifecycle management, integrating retention and churn metrics into
company-wide KPIs, resulting in improved customer engagement and reduced churn.
> Led a distributed team, optimizing the data stack for more effective business insights and
strategic decision-making.
Lightspeed HQDirector of Data
Apr. 2021 - Feb. 2023New York City Metropolitan AreaPoint of Sale, Payments Solutions, Capital for SMBs and Suppliers. Key leader in driving business growth through data-driven strategies post-acquisition, with a focus on product analytics and revenue generation. All things data for our Retail vertical.
> Led the development of the Lightspeed Analytics product, contributing significantly to retail revenue growth.
> Collaborated with product management to build a data catalog and insights platform, driving both customer and internal business value.
> Championed data initiatives that led to measurable improvements in product strategy, customer engagement, and overall business performance.
> Thought partner across the business for driving opportunities and value using data.
> Mentoring the team and other data practitioners across the company in tech and business aspects of data.
Data stack: GCP, BigQuery, dbt, Airflow, Amazon Redshift, Athena, S3, Aurora/Postgres, Fivetran, Looker, Python.
ShopKeep by LightspeedDirector of Data
May. 2018 - Apr. 2021Greater New York City AreaPoint of Sale, Payments Solutions and Funding for small businesses. As part of the leadership team, I led and executed data strategy at ShopKeep. > Headed the Data function, spanning data engineering, architecture, analytics, data science and machine learning
> Responsible for data lake, data platform, analytics strategy and a self-service insights culture at ShopKeep
> As a trusted partner, worked closely with finance leadership, for all things data and due diligence on executive and investor presentations, eventually on the way to our acquisition (by Lightspeed for $440M)
> Hired and inspired a team of data engineers, analysts and data scientists to deliver relevant and actionable insights across all business areas - product, finance, ops, care, marketing and sales
> Managed a cloud-based data stack: Redshift, Athena, Fivetran, AWS Data Pipeline, Looker
> Partnered with executives across finance, product, marketing, operations and care to identify growth opportunities and help drive data initiatives with measurable impact across the company
> Focus areas: churn visibility & mitigation, revenue retention, customer acquisition, cross/up-sell opportunities, capital funding, product engagement, customer profiles and life cycle visibility
Data stack: Amazon Redshift, Athena, S3, Aurora/Postgres, Amazon's ML services (SageMaker, Comprehend, Lex, ML), Fivetran, Looker, Python.
Yodle (Acquired by Web.com)Sr. Manager, Data & Analytics
Aug. 2012 - May. 2018Greater New York City AreaAll-in-one marketing solution for local small businesses. Hands-on management of the Data Architecture, Analytics and BI function.
> Built Yodle's data and analytics capabilities from the ground up. > Implemented a hybrid on-prem/cloud data stack: Redshift, S3, SQLServer, Postgres, Fivetran, Tableau
> Led and mentored a team of data analysts and engineers, uncovering actionable insights across finance, product, marketing and sales. > Built an ecosystem of data sources, transformation pipelines, Tableau datasets and a self-service analytics culture across Yodle, to support all business functions with data-driven insights and analyses. > The go-to resource for all things Data, BI and Tableau. Data stack: Amazon Redshift, SQLServer, S3, Postgres, MySQL, Tableau, Python.
BloombergLead Data Engineer - Data Modeling and Architecture
Aug. 2009 - Aug. 2012Princeton, NJA leader in the financial news sector. > Responsible for data architecture across Earnings, Chain Of Supply and Fundamentals
> Mentored team and established best practices in data architecture, design and tuning. > Achieved a ten-fold performance gain in a core feature within our Chain Of Supply module.
> Implemented a cross DB sync of our fundamentals data for use in our Chain of Supply system, using Oracle AQ utilities and Pl/SQL apply procedures. > Defined and helped implement a process flow for the Global Earnings system, to handle faster (sub-second) publish times of EPS, Sales and Net Income numbers from news headlines. > Proposed and implemented a mass data management utility, allowing for simultaneous updates across reporting periods, with appropriate checks/balances to ensure data consistency.
Music ChoiceSr. Manager, Data Architecure and BI
Jul. 2006 - Nov. 2009Horsham, PAAudio and video-on-demand content provider for the TV, Internet and Mobile platforms. Hands-on manager, leading a group of database and business intelligence resources.
> Responsible for the Architecture of MC’s Video Usage Data Warehouse for Usage Forecasting, Ad Campaign Management, Traffic Trend Analysis and reporting. > Designed and Implemented a Scalable Royalty Reporting Solution
> Project Planning, Technical Presentations, Methodology Planning. > Defined and ensured compliance of Database Development standards. > Managed relations with Music Labels and external reporting partners.
Pricezapper.netFounder
Jan. 2004 - Jan. 2007New JerseyConceptualized, designed, developed and implemented a price comparison website, leveraging product and data feeds from various B2B portals and individual e-commerce websites. Technologies used - ASP, Javascript, HTML/DHTML, XML, SQLServer.
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