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Work Background
Daugherty Business SolutionsPrincipal Fullstack Designer
Feb. 2021 - Mar. 2024Atlanta Metropolitan AreaAs a Principal Consultant, I worked directly with enterprise stakeholders, product owners. I collaborated cross-functionally with other internal teams and subject matter experts to learn about their business and customer needs for BJC Healthcare and Genuine Parts Company. I conducted customer research, laid out journey maps, defined usability and functional requirements, designed user interfaces or UI and design systems, and contributed to project planning and process improvements throughout Sprints in an Agile environment.
Independent ConsultantPrincipal Design Lead & Strategist
Nov. 2018Greater Atlanta AreaI work with clients under contract(s) as a digital strategist and design consultant. I lead organizational initiatives and product teams to deliver innovative solutions from retail and manufacturing to fintech and insurance by leveraging design thinking workshops, user research, artificial intelligence or AI, and people management. Recent clients include The Home Depot and Fulton County Government.
AppirioDirector Digital Transformation Strategy
Apr. 2017 - Oct. 2018Greater Atlanta AreaAt Appirio, I offered enterprise digital transformation to organizations by overhauling the worker experience to increase customer satisfaction. I provided employees with simple and intuitive consumer-grade products that enabled them to be better informed, connected in real-time, and confident in their day-to-day customer engagement. As a player/coach, I oversaw 6-10-person teams of principal architects, business analysts, researchers, designers, developers, and change management practitioners. Together, we defined and prioritized organizational initiatives and provided business roadmaps to reach MVP and long-term goals, allowing clients to realize their vision in a compact timeframe. The plan offered companies a way to fulfill their goals and objectives across marketing, customer experience, finance, cost centers, and operations. On the Salesforce platform, I crafted experiences, or “Art of the Possible” solutions, tailored to my clients’ unique needs and aspirations, including Miller Heiman Group, Western Union, 7-Eleven, and University of Melbourne. Appirio was acquired by Wipro in 2017.
Big-Eyed Nine, LLCChief Experience Officer, Founder
Jun. 2016 - May. 2018Greater Atlanta AreaI founded a boutique digital agency specializing in marketing, digital strategy, campaign development, SEO/SEM, user research, experience design, and development for B2B and B2C websites and web/mobile apps. I also offered it as a white-label service for small to mid-market agencies. My primary responsibilities were client acquisition, project scope and contract development, workshop facilitation, strategy, and SG&A or day-to-day operations and accounting. I regularly contributed to design critiques, ideation, UX, competitive analysis, client presentations and delivery reviews, and cross-functional collaboration with developers, project managers, and third-party partnerships. Key clients included The Alliance Theatre, Franchise Retail Management, Stanley Black & Decker, and Tensar.
BluetubeDirector of Customer Success
Oct. 2015 - Jun. 2016Atlanta, GAAs a Director for Bluetube, I supported and led new business development, pitch work, client procurement, delivery, and account management. Bluetube was acquired by Perficient in 2016. I helped recruit team members, matured digital strategy practices, mentored user experience designers, and offered technology solutions to clients through Xamarin, Sitecore, and Adobe Experience Manager (AEM) partnerships. Identified new business opportunities and increased revenue between MagicJack for Business, MAPCO, and Mohawk Industries accounts.
BrightfindVP Experience Design & Product Strategy
Mar. 2015 - Oct. 2015Silver Spring, MDI was the Experience Design Practice Director for a boutique design and development agency catering primarily to nonprofits. I was responsible for breaking into the commercial market, growing a 16-person design team, and being accountable for end-to-end delivery.
RazorfishDirector Customer Experience
Oct. 2014 - Mar. 2015As a Director of Customer Experience, I drove new business, led digital strategy, championed product delivery, and provided account management for ASICS.
NorthridgeDirector of User Experience
Mar. 2007 - Oct. 2014Roswell, GABefore joining Northridge, I partnered with them for infrastructure services as part of a proposal I was working on for a large manufacturing company. We collaborated and pitched the work together. A few months later, Northridge’s CEO and Co-founder asked me to join his 50-person company and right-hand leadership team to establish a new business model around User Experience Design, including its service offering, team development, and operations. Successful early on, our UX team became the frontrunner for engagements rather than support services and propelled Northridge into a fully integrated, end-to-end services provider. It skyrocketed us into new markets as far as the West Coast and across borders into Canada and spiked growth in Retail, Manufacturing, and Consumer Packaged Goods & Services, a rather significant feat for a small firm of less than 100 people. I supported the design team in every way possible. I defined, pitched, and won exciting work. I managed a P&L for the first time, balancing lofty ambitions and recognized risks. I served as point person for my clients and player/coach for my engagement teams. I consulted with C-level executives, senior vice presidents, department heads, and other business stakeholders and had the hard conversations necessary to prove the business value of design in advocating for users. For the design team, I leveraged design principles to establish best practices, conduct webinars, drive process improvements, and layer in new disciplines, like corporate identity and branding, search engine marketing and optimization, user research, progressive front-end UI development, content strategy, copywriting, script writing, and video production. We received industry acknowledgment and accolades for our mid-market and enterprise client work, like BJ’s Wholesale Club, Coca-Cola, The Democratic National Committee, Electrolux, Georgia-Pacific, Lowe’s, Time Warner Cable, and Victoria’s Secret.
Perficient (acquired Northridge)Director Experience Design
Mar. 2007 - Oct. 2014Greater Atlanta AreaIn June 2012, Perficient acquired Northridge. As a Microsoft Gold Partner, we became part of Perficient’s Microsoft Business Unit. Shortly after, I learned about their internal Experience Design Agency, Perficient XD. I had to advocate for our design team to split from the Microsoft BU and be folded into XD which took some persuasion between BUs. I knew there would be more opportunity for my designers to be in a creative, peer-to-peer Business Unit rather than a technical one like the Microsoft BU we found ourselves in. I put plans into motion to provide an environment where my team could learn from and be better supported by dozens of designers, researchers, front-end developers, architects, strategists, and managers, and have a career track suited for their professional goals and aspirations. Within XD, they could thrive. And as a larger unit, we could be the best versions of ourselves, grow more revenue, and client value across all technology stacks, like IBM, Oracle, Adobe, Salesforce, and Microsoft that existed within Perficient. Once integrated, I became the XD Director for the East Coast because they did not have a Director in that region, and I already had a foothold and familiarity with that market. After successfully integrating our 21-person design team into Perficient XD’s 80+ personnel, we had an internal agency of 100+ multi-disciplined designers within a 4,000-person IT and SI organization. I led multidisciplinary team teams (across Agency & IT) as Client Executive on enterprise engagements with AAA, BCBS, Canon USA, Humana, JLL, McKinsey & Company, National Oil Vargo, Pfizer, Visa, VW Group of America, and Yamaha during those two years.
Galaxy Bright CreativeVP Client Services & Operations
Jul. 2005 - Mar. 2007Alpharetta, GAI started at GBC as an Interaction/Visual Designer, working on everything from websites and banner ads to package design and direct mail marketing. Eventually, I got into front-end development to ensure the integrity of our work was maintained throughout production, followed by project management and new business development. I architected, designed, and developed a custom Content Management System (CMS) collaboratively with our entire team as a recurring revenue source; it was also super fun. Eventually, I oversaw operations where I formalized processes and practices for account management, estimating and proposing work, contract development, project execution and management, and feedback collection (like a post-mortem) from each project team and client. While I still encouraged new ideas and afforded one-offs, I became passionate about standardizing things because it answered the recurring “how, what, why” employees asked for. It also saved us time and money and gave us a benchmark for future improvement. This sort of business planning, strategy, and logistics came naturally to me. I enjoyed it and redesigning the employee and client experience, which benefited everyone. These efforts resulted in YoY growth among all KPIs, growing Galaxy Bright Creative’s client base from 8 to 30+, personnel from 4 to 12, and annual revenue by 450% in just over 4 years while setting and maintaining high margins. As for clients, noteworthy mentions included Atlanta Falcons, Colonial Pipeline, Integrated Fire Protection, NorthPoint Ministries, Priority Payments, and Suntrust Bank.
Galaxy Bright CreativeSenior Manager, Client Services
May. 2004 - Mar. 2007Alpharetta, GA
Galaxy Bright CreativeVisual Designer & UI Developer
Nov. 2002 - Nov. 2005Alpharetta, GA
Hothead StudiosDesign Intern
May. 2002 - Oct. 2002Atlanta, GAVarious design work from print to digital media. Clients include Atlanta Food Bank, Cartoon Network, Kroger, MTV, and Warner Bros.
Phoenix Color, Print-on-demand DivisionAssistant Manager
Mar. 2000 - Sep. 2000Hagerstown, MD
Phoenix ColorPrepress Operator
Jun. 1999 - Mar. 2000Hagerstown, MDServed as a Prepress Operator, preparing book covers for print production and gaining expertise on the Adobe platform and Quark. Customers include McGraw Hill, Penguin Books, Frommer’s Travel Guides, and other publishing companies. Eventually, I grew to manage their print-on-demand division.
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