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Work Background
the LEGO GroupGlobal Senior Producer
Jul. 2024 - Nov. 2024Denmark
DiageoGlobal Senior Brand Producer
Jan. 2024 - Jul. 2024Project by project support for variety of brands, key lead across new luxury projects and content creation. Johnnie Walker Blue, Smirnoff, Tanqueray etc.
DiageoGlobal Senior Brand Producer | Europe Lead
Apr. 2022 - Jan. 2024Worked on campaigns with Diageo's full portfolio but most notable campaigns listed by brand: Don Julio, Tanqueray TM & No.10, Zacapa, Captain Morgan, Mortlach, Johnnie Walker, Gordon's Pink, Guinness, J&B, Pampero, Smirnoff, Old Parr, Pimm's, Ciroc etc.
HighsnobietyEU Head of Production
Jul. 2021 - Jan. 2022Highsnobiety is a multi-media, global entertainment brand that inspires young people to lead their most stylish and culturally relevant lives by covering news and trends in fashion, sneakers, music, art and entertainment. Reaching 50+ million humans each month, Highsnobiety is both an influential AND fast-growing media company, winning industry awards and peer accolades. Leading an internal agency production department tackling most production disciplines - long and short-form film, still-life, social content, audio, partnerships and everything that could be imagined. Working on structure, processes & operational tasks across the agency model.
AnomalySenior Producer
Feb. 2020 - Jul. 2021Berlin, GermanyIn-house Senior Producer working across multiple clients and integrated campaigns. Clients: RIMOWA, N26, Porsche, L’Occitane, PokerStars, Zalando, Diageo etc. Part of D&EI committee, tackling industry hot topics and embracing needed change.
adidasSenior Creative Shoot Producer
Sep. 2019 - Feb. 2020London, England, United Kingdomvia Splash
The Brooklyn BrothersProducer
Feb. 2019 - Sep. 2019London, United KingdomClients:
Waterwipes - #thisisparenthood launching / 360 campaign with multiple assets and platforms
MINI UK - MINI60 Years campaign / MINI Electric UK launch / MINI radio ad's
American Express / Social 360 campaign prep Stagecoach / radio & 2020 campaign prep
J. Walter Thompson London (JWT London)Integrated Producer
Jul. 2018 - Dec. 2018London, Greater London, United KingdomWorking in the in-house production department PACE cross over content & TV campaigns - AVON UK, Ann Summers, HSBC UK post, Grolsch (Global), Penfolds (Global), Shell (Global digital), Air China (prod prep), J&J (prod prep) + in-house projects
J. Walter Thompson London (JWT London)Creative Producer
Mar. 2018 - Jul. 2018London, United KingdomAVON (both global & UK) & Ann Summers
BETCProducer
Oct. 2017 - Dec. 2017London, United KingdomWorking on global Rimmel & Aptamil accounts - mainly on post & digital production, social media assets and also interactive, mixed with a hint of tradtional film and animation production.
Droga5Producer
Mar. 2017 - Oct. 2017London, United KingdomWorking on multiple accounts like Asahi, Peroni, Shots Awards, Rustlers, Danone, Impulse, Kwiff - producing in-house productions next to digital/content side and also bidding for projects. Worked on multiple pitches.
Stink FilmsBidding Producer
Feb. 2017 - Mar. 2017London, United KingdomAssisting HoP with in-house bidding process.
'Freelance'Senior Producer / Production consulting / Bidding
Aug. 2015WorldwideProducing, production research & bidding for variety of projects from small to big global campaigns. Clients: TBWA, BETC, Sam Adams, NBC, Carlsberg group, Bush Beans, Made.For.Digital, Cocoa, McGarryBowen, Google, Asahi, Diageo, Vayner Media etc.
Cuba Films ESTONIAN PRODUCTION SERVICEExecutive Producer / Head of International relations
Sep. 2013 - Dec. 2015EuropeMy job responsibilities included production management and strategy, bidding and scheduling projects. Also handling international client-relations and managing marketing plans. I was lucky to travel around the world and produce various number of commercials with Cuba Films, our clients included such as Tele2, Rimi, Mynthon, Seesam, Sandoz, Poets of the Fall, Samsung, Carlsberg, Jaffa, Ergo etc.
MAR ProductionExecutive Producer
Apr. 2012 - Apr. 2014EstoniaWorking in a boutique production company, mainly producing TV-shows but also commercials and content slots.
Producing and also adapting TV formats to local market, mostly reality and drama prime-time series on national TV.
Tallinn Skyline ProductionsLine Producer
Apr. 2011 - Jun. 2012TallinnProduced a feature-film named ''Bad hair friday'' www.badhairfriday.com
Promotion StudioProducer / Founder
Aug. 2009 - Dec. 2011ScandinaviaEvent and marketing production company, we helped brands to create or change their perceptions with direct and event marketing, events or anything else needed for different campaigns. Offering full service, from people to costumes to props and everything else including. Worked together with different world known brands all over Baltic countries and also Scandinavia. Such as Bacardi, Gutta, Captain Morgan, Smirnoff, Escada, Avon, Sol, Hennessy, Samsung, Swedbank.
FreelanceProducer
Jan. 2008 - Dec. 2013EuropeTuulan Tarina - documentary (producer)
Premiere - short-movie (co-producer)
Laulu ennem sammumista - short-movie (producer)
Nurjatud tüdrukud - TV-series (associate producer)
Vasaku Jala reede - movie (associate producer)
Umbkotid - TV-movie (associate producer)
Puhastus - short-movie (associate producer)
Pealt Kullakarvaline - short-movie (producer)
Ai-Perkele - short movie (production manager)
Ülevaade psühhoanalüütilisest teraapiast nr 11 näitel - short movie (associate producer)
Viimane vale - short movie (associate producer)
Hirm - short-movie (associate producer)
Lõbusalt igavesti üksinda - short-movie (associate producer)
Lihtsalt üks surm - short movie (associate producer)
etc..
Future ImagebankCreative Producer / Studio Manager
Sep. 2007 - Aug. 2008ScandinaviaWorking for an exclusive international image bank, what produced in-house productions for numerous known clients. Producing different sessions weekly for worldwide market.
Organizing everything from models, costumes, props, locations to all other details needed for productions. Handling company’s casting database and making sure that it grows as needed. Creating fashion trends overviews every upcoming season. Briefing in new interesting ideas for the productions. And working hand-in-hand with two international photographers.
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